Eco-Fone: Smartphone Market Analysis and Business Expansion

Eco - Fone

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
a. Overview of the smartphone market within UK ....................................................................1
b. Reflecting the top 4 activities .................................................................................................2
TASK 2............................................................................................................................................2
Linear forecasting model.............................................................................................................2
TASK 3............................................................................................................................................3
Assessing the grounds for increased use of the smartphones in the adults age group ...............3
TASK 4............................................................................................................................................4
Analysis over the expansion of Eco-fone's business to Kingston ..............................................4
TASK 5............................................................................................................................................5
a. computing cost of new building .............................................................................................5
b. Logos.......................................................................................................................................6
TASK 6............................................................................................................................................6
Developing hypotheses for understanding significance level.....................................................6
Analysing the value of Z-score ..................................................................................................7
TASK 7............................................................................................................................................8
Assessment of the response from the Questionnaire...................................................................8
TASK 8............................................................................................................................................9
Poisson distribution.....................................................................................................................9
TASK 10........................................................................................................................................10
CONCLUSION..............................................................................................................................10
TASK 9..........................................................................................................................................11
REFERENCES..............................................................................................................................11

INTRODUCTION
Mobile is referred as the wireless device which allows the users in making and receiving
the calls and also in sending the messages. Smartphone is considered as the cellular telephone
that contains an integrated computer and the other attributes originally attached with the
telephones like operating system, ability in running the software applications and web browsing.
The present report is based on Eco-fone, a UK based company that deals in selling smartphones
and an accessories from its two of the shops that is in Putney and in Richmond. Furthermore, the
study includes the review of the smartphone market in the UK with reflecting the most common
activities for which the smartphone is been used. Different models has also been applied such as
linear forecasting, poisson distribution in order to forecast the success of an entity. Moreover, the
study also throws a deeper insights towards the usage of smartphones by the old age people and
the grounds on which the company should expand its business into Kingston.
TASK 1
a. Overview of the smartphone market within UK
The workforce in UK presently numbered as 33.5 million out of which 32 million are
employed (Daskalakis, Diakonikolas and Servedio, 2015). A per the research, half of the
respondents that are currently in the employment make use of the smartphones for minimum one
of the work activity.
As the year passes, mobile phone is becoming an essentials for the people in the UK and
also becoming more and more easier and enticing in use. As per the survey made in this year it
has been represented that more than 34% of the UK adults has a curiosity in looking into their
cell phones or smartphones in every five minutes and half of the people that is 55% do such a
behaviour within every quarter of hour (overview of smart phones in UK, 2018). As the day ends
greater than 3 quarters of the adults that is in terms of value depicted as 78% checks their own
phones within every hour before going for the bed, potentially are exposing themselves towards
the bright light that impacts the quality of their sleep.
Around 17% of the people has a age between 16-24 looks into their smartphones for at
least 100 times on a daily basis, 12% of the 16-19 years old individual claimed for 200 views on
a routine basis. Majority or more than 34% of the individuals that aged in the range of 16-75
years old uses their cell phones almost always whether they are been eating food with their
family or are hanging out with their friends (Charlin and et.al., 2015). At the time of crossing the
1

roads, around 11% people make use of the mobile phones that aged in mid of 16-75 years which
causes accident.
b. Reflecting the top 4 activities
2016 2017
Email 41.00% 37.00%
Making standard calls 33.00% 32.00%
managing workload 8.00% 6.00%
making voice calls 6.00% 4.00%
Interpretation- The above analysis shows that smartphones are commonly used for
email, making standard calls, managing the workload and in making the voice calls. Over the
period its use is declining with very small proportion which does not impact a great change. The
gap in between the results is hardly of 2-3% which means that very few people has reduced the
use of smartphones for email, managing the workload, vice calls and the standard calls.
2
Email Making standard calls managing workload making voice calls
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
41.00%
33.00%
8.00% 6.00%
37.00%
32.00%
6.00% 4.00%
2016
2017