Overview of Mobile Phone Market in the UK

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REPORT FOR ECO-FONE

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
A) Overview on the mobile phone market in the UK..................................................................3
b) On the basis of 2016 and 2017 data prepare the mixed bar chart............................................4
TASK 2............................................................................................................................................4
Forecasting the UK adult smartphone use...................................................................................4
TASK 3............................................................................................................................................5
Some features which make smartphones popular with older customers.....................................5
TASK 4 ...........................................................................................................................................6
Should ECO FONE expand their business to Kingston or not?..................................................6
TASK 5 ...........................................................................................................................................7
TASK 6............................................................................................................................................8
Efficiency two retail shops of Eco Fone company......................................................................8
TASK 7............................................................................................................................................8
TASK 8..........................................................................................................................................10
Reason for which poisson distribution......................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Smartphone is one of the most widely used electronic devices which is basically the
cellular technology and is used for multi purpose. The popular use of these smartphones is to
remain connected with the family and friends via call or social media sites (Abramovici, 2014).
EcoFone is the company that cater the desire of public by selling the smartphone through the
different shops which is Putney as well as Richmond. These shops was set up in 2014 and
experienced huge growth because they were well versed with the latest demand as well as trend
in the external market. For the better understanding this report cover topics like overview on the
existing market of the mobile phone within UK along with the using the statistics from 2016-17.
Analyse the adult user of the smartphone by for the period 2018-2019. Determine the pros and
cons associated with the expansion of Eco-Fone in the new market that is Kingston. Moreover,
determine the opportunity as well as challenges associated with the expansion in terms of
smartphone. Further, evaluation is done between two stores of Eco-Fone company in terms of net
profit gained by different stores.
TASK 1
A) Overview on the mobile phone market in the UK
With the expansion of technology the industry of smartphone is rapidly evolving as it is
one of the most portable devices that have multiple feature which is used for safety,
entertainment and to gain vital information. According to the report of Deloitte company the
market of United Kingdom in terms of smartphone is expanding rapidly due to the emerging
demand to explore the technology. As per the data from 2016 – 2017, smartphone is used for the
different purposes like to make the calls and use email to transmit the necessary or formal
messages which involve the engagement of 41% and 37% in 2016 and 2017 respectively.
Moreover, in context to the business activities the 17% of employee in 2016 explored the feature
of smartphone to view the documents and 3% to mange the calender. Whereas, in 2017 these
features was not widely used by the public. Thus, this depict that with the increasing awareness
amongst people they didn't confined the use of smartphone only to make standard calls. Further,
it was explicitly used for variety of activities like managing workload, editing the spreadsheets,
access the intranet of company. Thus, these ample ways helped the people to make their lives
easier and perform different activities suitably.

b) On the basis of 2016 and 2017 data prepare the mixed bar chart
Usage 2016 2017
Emails 41% 37%
Make regular calls 33% 32%
View documents 17% 0%
Making voice Calls by using
Internet
6% 4%
This graph basically determine the usage of smartphone for different activities such as to
use the email media, make call and so on. It depicts the data of 2016 and 2017 which changes as
per the change in trend and customer behaviour towards the usage of technology.
TASK 2
Forecasting the UK adult smartphone use
In the context of Deloitte's report the sale of the smart phone are increase day by day in
older consumer. As per the five years older adult people are attracted by the new innovation in
smart phone approx 71% in the adult age between 55-75 uses app able handset. After comparison
it is getting that younger generation who are early followed or creators to select new technology
such as 20% mobile user check cell within 10 minutes (Smartphone sales boom with over-55s,