Eco Fone: Overview of Mobile Phone Market in UK

Eco Fone

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Brief overview of mobile phone market in UK..........................................................................1
(b) Usage of smart phone............................................................................................................2
TASK 2............................................................................................................................................2
Forecasting the UK adult smartphone use..................................................................................2
TASK 3............................................................................................................................................3
Some features which make smartphones popular with older customers.....................................3
TASK 4............................................................................................................................................3
A ‘pros and cons method’ table for expanding to Kingston.......................................................3
TASK 5 ...........................................................................................................................................4
1.5 Cost of a new building and well-known commercial mortgage lenders in the UK..............4
TASK 6............................................................................................................................................5
1.6 Testing the Possible Difference in Net Takings of Two Shops............................................5
TASK 7............................................................................................................................................6
1.7 Customer Satisfaction...........................................................................................................6
TASK 8............................................................................................................................................7
1.8 Quality assurance procedures...............................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Smart phone is a multi reasons computing devices whose demands has keep on
increasing due to individual are preferring latest multimedia functionality that consist of music,
gaming, video and many more (Chang, Shen and Liu, 2016). To understand the concept of the
report take Eco Fone smart phone that influencing on other sell phone selling and accessories. It
cater the desire of public by selling the smart phones on different shops which is Putney and
Richmond. It opened many shops and get success in the year of 2014 and generate huge profit. In
this report consist of different topics such as overview of the existing market in the mobile phone
within UK and analysing the statics from 2016-17. Along with analysis the pros and cons that
related with the expansion of EcoFone in the new market and identify all the possibility and
challenges regarding to expansion. Moreover, determine is done between two stores of Eco Fone
in respect of achieve profit from different stores.
TASK 1
Brief overview of mobile phone market in UK
In the context of the united kingdom, in the market get different types of electronic
devices that purchase by the customers. From these electronics, smart phone one of the most
demanding products that use by every type of customer. According to report of the Deloitte,
company conduct busies activities in United kingdom and observe that the business of the smart
phone expand day by day and people demand to explore the technology. After analysis the data
of 2016-17 people use smart phone for different activities such as makes calls, text messages,
send mails to communicate in formal and informal manner. There are consisting of engagement
with smart phone about 41% and 37% in 2016 and 2017 respectively. Additionally, the business
operations of the staff members about 16% in 2016 explored the features of smart phone to view
the representation and 3% to manage the calendar. While, in 2017 the features was not broadly
used in the public (Global mobile consumer survey, 2017). Therefore, it is understanding the
awareness increase among the people and did not confined the use of smart phone. Moreover, it
was explicitly used for variety of actions such as managing work load, editing the spreadsheets,
analysis the intranet of the organisation. Hence, these ample ways supports to individual to make
right decision and perform effectively in suitable manner. It is predicated that the smart phone
increase about 90 to 95% in the year of 2022. There are presented all the findings that show the
1

marketing of the smart phone in the United Kingdom is on peak which is advantageous for Eco
Fonet expand business in new market.
(b) Usage of smart phone
Usage 2016 2017
Emails 41% 37%
Make regular calls 33% 32%
View documents 17% 0%
Making voice Calls by using
Internet
6% 4%
As per the above chart it is analysed that in the year of 2016 change many things that
impact on the demand of smart phone due to utilisation reason. In present time every one use
smart phone in huge manner such as make calls, email, sound, music and many more activities.
As per the data of 2016 & 2017 was coming many changes and change the percent of the
utilisation of smart phone.
TASK 2
Forecasting the UK adult smartphone use
As per the report of the Deloitte analysed that the sale of the smart phone are increased
continuously in between old consumer. As per the report of the 2017, usage of the smart phone is
2