E-Commerce Business Model in Australia

This article explores the B2B business model of Woolworths Supermarket and BigW in Australia. It discusses their website attributes, business goals, and user experience. The article also includes a table rating the website attributes of both companies.

Running head: E-COMMERCE BUSINESS MODEL IN AUSTRALIA 1
E-Commerce Business Model in Australia
Name of the Student
Name of the Instructor
Course Code
Date

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 2
Task A
The chosen e-commerce business model is B2B. According to the research, it has been
identified that a business model is referred to as the method for performing any business with the
help of which an organization will be able to sustain itself for generating revenue in future
(Turban et al. 2017). Now, the business to the business model is considered to be any kind of
transaction between several businesses which involves wholesaler and manufacturer as well as
retailer and wholesaler. Business to business is referred to as any kind of business which is
being conducted between different organizations rather than the transaction between individual
customers and organizations (Turban et al. 2015). Business-to-business exchanges are normal in
an ordinary store network, as organizations buy parts and items, for example, other crude
materials for use in the assembling forms. Completed items would then be able to be sold to
people by means of business-to-buyer exchanges (Chaffey 2015). With regards to
correspondence, business to business alludes to strategies by which representatives from various
organizations can associate with each other, for example, through web-based life. This kind of
correspondence between the representatives of at least two organizations is called B2B
correspondence (Vakeel et al. 2017).
The first chosen website- The first chosen website is of Woolworths Supermarket.
Name of the business- Woolworths Supermarkets is considered to have the leading
supermarket store chain across whole Australia and the organization has specialization in selling
groceries which includes fruits, packaged foods, vegetables and meat followed by household
products, magazines, stationery items, beauty and health products (Knox 2015).

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 3
Homepage URL-
https://www.woolworthsgroup.com.au/page/about-us/our-approach/strategy-and-objectives/
Screenshot of the homepage-
The second chosen website- The second chosen website is of BigW.
Name of the business- BigW is considered to be a chain related to discount department
stores within Australia that was being founded in the year 1964 (Qi et al. 2018).
Homepage URL- https://www.bigw.com.au/
Screenshot of the homepage-

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 4
Task B
The first chosen website is of Woolworths Supermarket and their website belongs to the
B2B business model. According to the research, it has been identified that B2B is regarded as the
act of electronic exchange of essential data within two individual business entities (Thornton et
al. 2017). The website of Woolworths Supermarket belongs to this particular e-commerce
business model because of the fact that the B2B business model helps in maintaining a
collaborative business process which is much effective, faster, provide accurate procurement as
compared to any other business model (Jansen 2017). The B2B system of Woolworths
Supermarket helps in performing their business in an electronic manner. The B2B business
model of Woolworths Supermarket has the capability of exchanging transactional documents
with the help of EDI which is also known to be an electronic data exchange. it has been found
that all the B2B capabilities of Woolworths Supermarket have been structured with respect to

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 5
the industry best practice followed by the global industry standards (Gordini and Veglio, 2017).
The benefits that have been obtained after the engagement of electronic data exchange in
Woolworths Supermarket includes reduction of duplication, reduction of manual intervention,
and automation of the business processes (Grimmer 2018).
The second website that is being chosen is of BigW which is an Australian based
organization and their website belongs to the B2B business model. As per the exploration it has
been distinguished that B2B is viewed as the demonstration of electronic trade of fundamental
information inside two individual business substances (Akter and Wamba, 2016). The site of
BigW has a place with this specific web based business plan of action on account of the way that
the B2B plan of action helps in keeping up community-oriented business process which is much
successful, quicker, give precise acquirement when contrasted with some other plan of action.
The B2B arrangement of BigW helps in playing out their business in an electronic way (Ngai et
al. 2017). The B2B plan of action of BigW has the capacity of trading of value-based records
with the assistance of EDI which is additionally known to be electronic information trade. it has
been discovered that all the B2B capacities of BigW have been organized concerning the
business best practice took after by the worldwide business norms (Yu et al. 2016). The
advantages that have been acquired after the commitment of electronic information trade in
BigW incorporates a decrease of duplication decrease of manual mediation and computerization
of the business forms.
Task C
During the research, it has been analyzed that a principal business goal of Woolworths
Supermarket is about improving the stock turns followed by optimizing any kind of network

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 6
efficiency before ensuring them to the customers. Woolworths have the business goal of
becoming the top most brands among all other brands in front of the customers. The organization
concentrating on developing sustainable sales momentum related to food. It is also necessary to
focus on becoming a lean retailer with the help of the system excellence and end-to-end process.
Followed by that Woolworths Supermarket is also concentrating on developing store oriented
team and culture which creates a bonding with the customer (Pickles, Barrientos and Knorringa,
2016).
BigW is considered to be the most loving brand in Australia for the last 40 years. The
organization focuses on putting the customers at the heart of everything thereby building a strong
network across full Australia with the establishment of 186 stores on a national basis. BigW is
trying to sell they are exclusive brands which are of great quality and are available at affordable
prices (Qu et al. 2015). The organization provides flexibility to the customers by manufacturing
products for home, leisure, kids, and products for the daily usage.
Task D
Attributes 1 2 3 4 5 Brief Comment
Very
Poor
Poor Inapplicabl
e
Good Very
Good
1. How does the
website URL relate
to the business
name?
4 The website URL of
Woolworths
Supermarket provides a
clear overview of their
business processes and

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 7
services they are
providing for the
customers.
2. How easily is the
website found using
general internet
search engines (e.g.
Google, Ask,
AltaVista, Bing,
Yahoo!)?
5 The website URL of
Woolworths
Supermarket can be
easily found while
searching on the general
internet without any
hindrance (Bolton
2015).
3. Does the website
give me all the
organizational
information a user
could reasonably
require?
5 Yes, the website has
given all the
information that is
being reasonably
required by the user.
4. Are requirements
to provide a user’s
(personal or
sensitive)
information
4 Yes, the personal or
sensitive information of
the user is satisfactorily
appropriate.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 8
appropriate?
5. How well does the
website reassure
users about the
security and use of
their information?
4 The reassurance about
the security for the user
and use of the essential
information presented
in the website is
satisfactorily well.
6. How well does the
website foster user
trust in the
organization?
5 The website has the
capability to gain the
trust of the user towards
the organization.
7. How well does the
website address legal
issues associated
with the use of the
website or
engagement in
transactions?
3 I have not found any
addressing of legal
issues with the use of
this website or any kind
of engagement related
to the transactions
(Grimmer 2018).
8. How well does the
website provide for
the accessibility
5 The website provides
excellent accessibility

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 9
needs of users? needs of the users.
9. How well does the
website address the
language or cultural
needs of users?
2 Only English language
is being offered for the
website.
10. Does the website
contain all the
product information
that a user could
reasonably require?
5 Yes, the website
includes all the product
information that is
reasonably required by
the users.
11. Does the website
allow all the
customization (user-
managed features)
that a user could
reasonably expect?
4 Most of the
customization is
available on the website
that a user could expect
but not all the features
are available with the
website.
12. How well does
the website
personalize the
experience for users?
5 The website has
excellently personalized
the experience for the
users.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 10
13. Does the website
identify sufficient
channels for user
service/support?
2 I have not found that
whether the website has
identified sufficient
channels for user
support.
14. How easy is it to
find any information
on the website about
the organization,
their products or
services?
5 It was very easy to find
any information on the
website about the
organization, their
products or services.
15. How easy is the
information on the
website to read (i.e.
is provided
information
inappropriate
language and with
sufficient detail for
most users)?
2 The website is available
in English language
only and for that reason,
the website content can
be read by people
knowing English only.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 11
16. Is the website
easy to navigate (i.e.
move through the
website to find
information,
products, or services,
and engage in
transactions with the
organization)?
5 Yes, the website can be
easy to navigate.
17. How appropriate
are the website
aesthetics (e.g. use
of layout, colors,
imagery, fonts, etc)
for the target
audience?
5 The website aesthetics
is excellent and user
attractive.
18. How well does
the website foster
community among
users?
3 The website was not
found to foster
community among the
users.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 12
19. How quickly
does the website
load into your
browser and do all
website features,
links, and embedded
objects (eg: media
files or applets) work
as intended?
4 The website gets a load
on my browser with a
minimum speed thereby
doing all website
features, links, and
embedded objects work
as intended.
20. How well does
the website support
different web-
browsers or
platforms (e.g.
mobile devices)?
5 The website perfectly
supports various kinds
of web-browsers or
platforms.
21. Does the website
provide a sufficient
range of payment
options as could be
reasonably
expected?
5 Yes, the website
provides a sufficient
range of payment
options which can be
expected reasonably.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 13
22. Does the website
provide a sufficient
range of delivery
options as could be
reasonably
expected?
5 Yes, the website
provides a sufficient
range of delivery
options which could be
expected reasonably.
Table 1: Ratings for the website of Woolworths Supermarket
Attributes 1 2 3 4 5 Brief Comment
Very
Poor
Poor Inapplicabl
e
Good Very
Good
1. How does the
website URL relate
to the business
name?
4 The site URL of BigW
gives an unmistakable
outline of their business
procedures and
administrations they are
accommodating the
clients.
2. How easily is the
website found using
general internet
search engines (e.g.
5 The site URL of BigW
can be effortlessly
found while looking on
the general web with no

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 14
Google, Ask,
AltaVista, Bing,
Yahoo!)?
block.
3. Does the website
give me all the
organizational
information a user
could reasonably
require?
5 Truly, the site has given
all the data that is by
and large sensibly
required by the client.
4. Are requirements
to provide a user’s
(personal or
sensitive)
information
appropriate?
4 Yes, the personal or
sensitive information of
the user is satisfactorily
appropriate.
5. How well does the
website reassure
users about the
security and use of
their information?
3 The reassurance about
the security for the user
and use of the essential
information presented
on the website is not up
to the mark.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 15
6. How well does the
website foster user
trust in the
organization?
4 The website has the
minimum capability to
gain the trust of the user
towards the
organization.
7. How well does the
website address legal
issues associated
with the use of the
website or
engagement in
transactions?
2 I have not found any
addressing of legal
issues with the use of
this website or any kind
of engagement related
to the transactions
(Holliman and Rowley,
2014).
8. How well does the
website provide for
the accessibility
needs of users?
4 The website provides
satisfactory
accessibility needs of
the users.
9. How well does the
website address the
language or cultural
needs of users?
2 Only English language
is being offered for the
website.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 16
10. Does the website
contain all the
product information
that a user could
reasonably require?
5 Yes, the website
includes all the product
information that is
reasonably required by
the users.
11. Does the website
allow all the
customization (user-
managed features)
that a user could
reasonably expect?
3 Most of the
customization is not
available on the website
that a user could expect
on the website.
12. How well does
the website
personalize the
experience for users?
4 The website has
satisfactorily
personalized the
experience for the users.
13. Does the website
identify sufficient
channels for user
service/support?
2 I have not found that
whether the website has
identified sufficient
channels for user

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 17
support.
14. How easy is it to
find any information
on the website about
the organization,
their products or
services?
5 It was very easy to find
any information on the
website about the
organization, their
products or services.
15. How easy is the
information on the
website to read (i.e.
is provided
information
inappropriate
language and with
sufficient detail for
most users)?
2 The website is available
in English language
only and for that reason,
the website content can
be read by people
knowing English only.
16. Is the website
easy to navigate (i.e.
move through the
website to find
information,
products, or services,
4 Yes, the website can be
satisfactorily easy to
navigate.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 18
and engage in
transactions with the
organization)?
17. How appropriate
are the website
aesthetics (e.g. use
of layout, colors,
imagery, fonts, etc)
for the target
audience?
4 5 The website aesthetics
is up to the mark as said
by the user.
18. How well does
the website foster
community among
users?
3 The website was not
found to foster
community among the
users.
19. How quickly
does the website
load into your
browser and do all
website features,
links, and embedded
objects (eg: media
4 The website gets a load
on my browser with a
minimum speed thereby
doing all website
features, links, and
embedded objects work
as intended (Gai et al.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 19
files or applets) work
as intended?
2015).
20. How well does
the website support
different web-
browsers or
platforms (e.g.
mobile devices)?
4 The website
satisfactorily supports
various kinds of web-
browsers or platforms.
21. Does the website
provide a sufficient
range of payment
options as could be
reasonably
expected?
4 Yes, the website
provides a satisfactory
range of payment
options which can be
expected reasonably.
22. Does the website
provide a sufficient
range of delivery
options as could be
reasonably
expected?
4 Yes, the website
provides satisfactorily
range of delivery
options which could be
expected reasonably.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 20
Table 2: Ratings for the website of BigW
Task E
After the analysis of the overall report, It is possible to compare the two chosen websites
of Woolworths Supermarket and BigW. Primarily, it has been found that the website for
Woolworths Supermarket is much user-friendly and attractive as compared to the website of
BigW. The website of Woolworths Supermarket has managed to provide all the information that
is required by the user to know the organization fully while on the other hand, the website of
BigW provides only the necessary information that is demanded by the user. The customization
of the website of Woolworths Supermarket is Mercy appropriate as compared to the website of
BigW (Gai et al. 2015). The website of Woolworths Supermarket, the information is found to be
navigated more easily in comparison with the website of BigW. The website aesthetics for
Woolworths Supermarket is much more attractive in comparison with the website aesthetics of
BigW website. Thus, it can be said that the website of Woolworths Supermarket is more likely to
be successful than the website of BigW.

E-COMMERCE BUSINESS MODEL IN AUSTRALIA 21
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