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Effect of Globalisation on Vodafone Essay

   

Added on  2020-11-12

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Table of ContentsEffect of Globalisation on Vodafone .........................................................................................3External environmental factors...................................................................................................5REFERENCES................................................................................................................................9

Background of VodafoneVodafone is considered as one of the largest firms in telecommunication industry acrossthe globe. Further, majority business of telecom enterprise is spread across the boundaries ofEurope, Middle East, India, Africa and US. The organization was established in year 1991 andits headquarter is located in Newbury, England. The business is spread out in more than 30countries and is booming at great pace. Racal industries and Millicom Inc into partnership afterseeing the growth of cellular industry and formed an independent company which is now knownas Vodafone. Currently, it has more than 70 million users and the management has employedaround 111,000 workers.Effect of globalization on VodafoneChange is regarded to be a constant factor that every economy has to face. Commencementof globalisation has lead to provide various new discoveries and inventions in several fields. Thisaspect has made the world very advance with regards to technology that has provided severalnew methodologies that has made obsolete task to be done in more advanced way that can reducehuman labour and provide more effective and accurate outcomes. Telecommunication sector hasviewed change in technology due to globalisation (Alemu, 2018). Many new discoveries hasbeen done by various companies who are bringing new concept in market to attract customer andincrease their base of buyers by providing more technologically advanced services that can bebeneficial for them in many perspective. Globalisation can be defined as a process through which every business tends to focus ondeveloping international influence or opts for operation at international scale. It has many benefitsuch as providing latest techniques for accomplishment of task which is very important in orderto deliver quality service and complete every task effectively on time which tends to retain theircustomer in market. This lead to provide many advantages to them at market level. It isproviding a greater interconnectivity to individuals across the world. With the application ofglobalisation concept, telecommunication is industry is now operating at global level with anincrease in competition (Jyoti, Chahal and Rani, 2017). With addition to this, new technologiesare emerging like mobile telecommunication as well as digitalisation, that has gigantic impact onrestructuring of industries. Even government has decided to privatised publicly owned

telecommunication companies in order to face competition and establish themselvesindependently. There many technological breakthroughs which are done in the field oftelecommunication that has lead to boost up their performance in many aspects. It has providedrapid movement in the information level, invention as well as innovations that can be transferredacross borders with effective time and cost associated with it. It has lead to reshape alltechnologies which are related to core business activities. Apart from this, interconnection withother global surrounding it has facilitated to reshape life of human.Globalisation has lead an immense impact on Vodafone, especially on its market. As ithas helped in merging of different national market into a huge hub of global place of market. Allthe barriers which restricted their trade activity to international border has been eliminated inorder to provide a successful commercial deal with other countries also. This has lead them toestablish business in other nation that has lead them to provide an effective recognition in globalmarket which has increased their base of customers as well as providing them a change ofearning huge profitability that can market their financial stability stronger for surviving intelecom industry. The major characteristics which has been observed due to globalisation inVodafone can be rapid advances in technology and the growth of the understanding related to theconcept of liberalising industry of telecommunication for overall growth. Also, the nature ofglobal trade in telecommunication is believed to be evolved form bilateral to become multilateralbusiness deals. There were many benefits which were provided by Vodafone after adoptingglobalised strategies (Liu and Jayakar, 2016). There were mainly three benefits which wereserved and they were improved version of products as well as services, affordable prices, moreopportunities for investments. Modified and advanced version of offerings has provided manybenefits to customers. Such as calling plans has been reduced with effective interconnectivity atany corner of the world. Apart from this, calling rates has been reduced which tends to provide asense of affordability to every customer who is willing to buy associated calling plan (Dufy,2015). With the commencement of internet, many smart devices are introduced for accessing itbenefits. Now it has became an inseparable part of their lives and individual require it foraccessing various kind of information’s required for their work related to corporates or academicetc. There are numerous plans which are provided to various segments of customers withnumerous range of products. Apart from this, affordable price has lead to increase the base ofcustomers for Vodafone and has provided an opportunity for competing with established and

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