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Effective Business Communication- Case Study

   

Added on  2020-02-19

13 Pages3335 Words122 Views
Running head: EFFECTIVE BUSINESS COMMUNICATIONEffective Business CommunicationName of StudentName of the UniversityAuthor Note

1EFFECTIVE BUSINESS COMMUNICATIONTable of ContentsIntroduction......................................................................................................................................2Good Practices of Communication..................................................................................................2Future Strategies..............................................................................................................................5Conclusions and Implications..........................................................................................................8References......................................................................................................................................10

2EFFECTIVE BUSINESS COMMUNICATIONIntroductionCommunication is considered as the most important business parameter for achievingsuccess in today’s business environment (Broadbent, 2013). The multinational companiesdevelop, nurture and foster new channels of communication in order to be successful in thecompetitive business environment (Shockley-Zalabak, 2014). The corporate communication isimportant part of the public relation in which the companies engage in branding of their firm.When the companies transfer their knowledge and vital information to all their employees, thenthe employees are empowered. When there is transparent sharing of information among allhierarchy of the organization, then there is an increase in the organizational productivity(Broadbent, 2013). The multinational companies are engaging in strategic communications in which there isthoughtful integration of the stakeholder perception as well as stakeholder response into theprocess of planning, policy-making and operations at every levels of hierarchy (Argenti, 2015).This case study analysis is based on a multinational organization which has its operation inseveral countries such as India, Oman, Vietnam, Australia and Nigeria. The firm is facing certaincommunication challenges and aims to provide a solution for them. This analysis aims to explorethe market dynamics regarding the different communication tactics adopted by the multinationalfirms all over the world. Good Practices of CommunicationThe global firms are increasingly using different communication strategies for theinternal as well as external development. As opined by Shockley-Zalabak (2014), one aspect of

3EFFECTIVE BUSINESS COMMUNICATIONthe communication strategy comprises of the internal branding in which there is transparentcommunication with the brand directors as well as top management of the firm. Themultinationals also maintain external branding by publishing different modes of documents thathighlight their major developments in products and services (Broadbent, 2013). The countryheads at the global locations do report to the managers located in the global headquarters. Inmultinational organizations such as Walmart, there is the publication of the newsletters, whichoutlines the various achievements if the companies in several attribute (Liu et al., 2015). There isdiscussion of the sales, innovation, accolades and community building. There are important forannouncements that are made in the newsletter regarding the key decisions taken by themanagement (Broadbent, 2013). This newsletter is being circulated to all the important locationsso that the employees are aware about the major happenings of the company.As stated by Ozcelik (2015), Nike Inc.has added different values of sports likeperseverance as well as teamwork in the company culture. The company strives to incorporateemotions in the regular functioning of the organization so that the employees remain competitivewith the outside work environment (Broadbent, 2013). This makes the employees identifythemselves as employees of the valued organizations. Nike uses enhanced level of organizationalcommunication in which the employees would feel like a sports team in which the manager isconsidered as the captain (Broadbent, 2013). The manager acts as a liaison between theorganization and the employees. The organization believes in the transparent communicationlevels with all members so that there is an increase in the organizational efficiency. As opined by Lussier and Kimball (2013), Coca Cola has introduced a unique brandadvocate program known as Coca Cola Ambassador. In this program, the company prepares itsemployees to perform better in an organizational setting. This program prepares the employees to

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