Effective Business Communication: Concepts and Importance

Running head: EFFECTIVE BUSINESS COMMUNICATION
EFFECTIVE BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

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EFFECTIVE BUSINESS COMMUNICATION
Effective business communication is used to build strong relationships with people
through communication. Through this process people share their opinions with each other
and form decisions and views which can help in the future. Effective business communication
is very important for the success of any individual in any field. The listener and the speaker
communicate with each other and try to define their message which will be helpful in every
aspect of employment. This essay will discuss about the different concept of business
communication and the ways that it is helpful for every individual. In of the concepts will be
discussed in detail and the concept that will be helpful in the future will also be defined in
this essay.
There are ten different topics that have been explained in the ten weeks in effective
business communication. The concept from week one is ethical communication. Ethical
communication is important for all types of communication, whether personal or
professional. There are five kinds of ethical guidelines that has been explained which are
clear, honest, democratic, respectful and logical. Communication should be clear so that it
does not become difficult for the other individual to interpret the message and no form of
miscommunication occurs and the message should be an honest. The message should not in
any way mislead the individual into believing something else. The communication should use
facts so that the individual has a better understanding of the message and should be presented
in a logical and democratic manner. Lastly a good form is communication is one where the
listener is respected. Ethical communication is important so that the sender can build a
credible and reliable relationship with the other individuals. The concept from week two is
kinesics. Kinesics is a type of non-verbal communication which is done through the help of
body movements such as hands, facial expressions and such. In such communication type, the
body movements is a way to determine the way that the person is communicating. Eye
movement is also a kind of kinesics where messages that are sent through eyes between

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EFFECTIVE BUSINESS COMMUNICATION
individuals are determined. Touch is another kind of kinesics communication where the
different kind of touch defined the relation and the type of communication between people.
There are many other types of kinesics communication which help a person to communicate
with each other when words cannot be used. This is useful in situation where there are many
people and a silent message needs to be passed from one individual to another, mostly
without the knowledge of other people.
The concept from week three is the difference between verbal and written business
communication. These are two different types of communication where the spoken
communication is more short-lived than the written communication. The written form of
communication is presented in a document which stays for a longer time than spoken
communication which will vanish within a short period of time unless it has been transcribed
or recorded somewhere. Both of these types of communication is important as they have their
own benefits. The concept from week four is academic writing. Academic writing is
important for students in the way that they will be able to understand the things that they have
learned in their course and to also get good grades. Academic writing helps the students to
get a deeper understanding of the different concepts that they have learnt in their classes and
to help them apply in their real life scenarios. The concept from week five is reflective
writing. Reflective writing is a type of academic writing which is a way where student reflect
on their own course and the things that they have learnt and relates them to real life scenarios.
Reflective writing help the students to understand if the behaviour and the usage of the
concepts in effective in their life or not. The concept from week six is communication
apprehension. Communication apprehension is the anxiety and fear that exists in people
when they are in the process of communicating with one individual or another.
Communication apprehension can be overcome in different ways by preparing for a speech
from earlier and deciding what to say, by thinking about the audience in a positive way and