Assignment on Effective Business Communications

Running head: EFFECTIVE BUSINESS COMMUNICATIONS
Effective Business Communications
Name of the Student
Name of the University
Author note

1EFFECTIVE BUSINESS COMMUNICATIONS
Table of Contents
Introduction................................................................................................................................2
Diagnosis and Reflection...........................................................................................................2
Five communication diagnostic tools.....................................................................................2
Findings from the tools..........................................................................................................4
Two communication issues....................................................................................................6
Professional Interaction..........................................................................................................7
Literature review........................................................................................................................7
Introvert..................................................................................................................................7
Lack of confidence in face-to-face communication...............................................................8
Theoretical perspectives of communication...........................................................................9
Models of Communication.....................................................................................................9
Interpersonal behavior theory..............................................................................................11
Action plan...............................................................................................................................12
Timelines of Action plan......................................................................................................14
Conclusion................................................................................................................................15
Reference list............................................................................................................................16
Appendix 1...............................................................................................................................19
Appendix 2...............................................................................................................................20
Appendix 3...............................................................................................................................22
Appendix 4...............................................................................................................................24

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Appendix 5...............................................................................................................................26
Introduction
Communication is one of the most important qualities that are needed in a person to
succeed in any field. People with good communication skills have the ability create a mark
among those who encounter the person by any means (Argenti, 2015). The aim of this report
is to provide an in depth analysis of my communication style in the workplace. This will be
done using five tools that diagnose communication issues. After diagnosis shall be done, the
report will put forth two major communication issues that I have and a literature review will
be conducted on the communication issues. The last section will offer an action plan that will
help my communication style and will remove the issues that were previously detected with
the help of those diagnostic tools.
Diagnosis and Reflection
Five communication diagnostic tools
For an organization to run effectively and successfully, an efficient workplace
communication is very essential. To maintain a healthy morale in the workplace, employees
must communicate correctly with each other (Zhang & Venkatesh, 2013). In the report five
tools will be used to diagnose communication issues, they are- Self Perceived
Communication Competence scale (SPCC), Personal report of Intellectual communication
Apprehension (PRICA), Non-Verbal Immediacy Scale-Self report, Personal report of Public
Speaking Anxiety (PRPSA) and Talkaholic Scale.
Self-Perceived Communication Competence scale (SPCC)

3EFFECTIVE BUSINESS COMMUNICATIONS
The SPCC scale was formulated to gain information about the extent to which people
feel themselves to able to communicate in various contexts and with a wide range of
receivers (Croucher, 2013). This scale allows the respondents to define their competence
areas in communication. The perceived ability of the one who communicates is more
important than that of the outsider hence the respondent plays an active role in this tool for
measuring communication competence. The tool measures the willingness of an individual to
communicate or initiate a communication (Ziegele & Reinecke, 2017). A 12-item scale that
assesses the competence of the communicator is the SPCC. It is often found that a person can
communicate in a certain situation in a certain way but the style changes as soon as the
situation or environment is switched. The SPCC evaluates this difference and brings out the
level of comfort an individual has in communicating with people in various contexts.
Personal report of Intercultural Communication Apprehension (PRICA)
This test measures the apprehension that an individual faces while communicating
with people from other groups. The intercultural communication at the workplace needs to be
effective while working in an organization because in this modern day, people from various
communities are joining an organization and if the members do not communicate with each
other then it will be lead to miscommunication and people will start having differences
between them (Neuliep, 2017). The PRICA measures that to what extent a person is fearless
in communicating with a person from a different cultural or ethnic group.
Non-verbal immediacy scale-self report
Nonverbal Immediacy is a term used to portray the practices used to flag constructive
emotions towards someone else. The Nonverbal Immediacy Scale measures singular
contrasts in articulation of nonverbal promptness (Manusov, 2014). The test includes the
various body language and instincts that are followed by a person while communicating. The

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non-verbal cues allow understanding the nature of the person and the level of comfort that
one feels while communicating with another person (Beattie & Ellis, 2017). The non-verbal
cues differ with the nature of relationship one share with the other person with whom the
communication is being held.
Personal report of Public Speaking Anxiety (PRPSA)
The aim of this test is to understand the extent to which an individual is apprehensive
and anxious when it comes to public speaking. The test puts forwards 34 statements that are
to be marked by the individual as apt or not for them in respect to giving a public speech or
presentation. Every individual has this problem with public speaking that they feel nervous
and anxious but they conquer it and emerge as successful speakers in life. The test clearly
marks out the areas of concern for an individual so that they can work on it and reduce their
inability at delivering an efficient public speech (Leary, 2013). The level of anxiety that a
person faces while giving a public speech can be assessed perfectly using this tool as it covers
all the areas that are required to understand the fears if an individual in public speaking.
Talkaholic scale
According to Worthington (2017), the talkaholic scale is a measure that analyzes the
nature of people who are unable to control their urge to speak even in situation that does not
require their words. These are compulsive communicators and they have the nature to speak
and interact to the maximum extent. The tool helps in understanding that whether a person is
a compulsive speaker or not.
Findings from the tools
Findings from Self-perceived Communication Competence Scale (SPCC): The
results of SPCC show that I have a problem in interacting with people who are strangers to

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me and I cannot effectively pitch an idea to them. My total SPCC score is 51.6 which is low
and shows that my communication skills need some correction. The test focuses on the issue
of communicating with strangers as my main concern for improvement. Score for friends and
acquaintance stands at 70 whereas the same score goes down to 15 when I’m faced with
strangers. I do hesitate to pass on my idea to a group that is completely unknown to me and
my expression is constricted due to this reason. My communication abilities are limited to a
comfort zone and this creates problem in me communicating with random individuals in my
work place or any immediate environment.
Findings from Personal report of Intercultural Communication Apprehension:
The findings of the test show that my intercultural communication skills are high and I can
interact with people from differing cultural background. The score is 56 which reflects that
my communication with such people who have different ethnic or cultural background is
quite good and I do not practice segmentation based on the lines of culture. If the person is
someone with whom I can communicate with ease then it does not matter that the individual
is from a different background. Mixing with people from different background only allows
knowing more about the different worldview that are prevalent (Liu, Volcic & Gallois, 2014).
Findings from Non-verbal Immediacy scale-self Report: The test results show that
my behavioral acceptance is quite low and this leads to people taking me for being an
Introvert and someone with high ego. Score for this test is 56 which is very low and the
reason is that I cannot effectively showcase my body language to people and this leads to
people being repelled from me. According to Siegman (2014), lack of proper eye contact with
the other person often leads to that person believing that an individual is not interested in the
conversation.