Effective Human Strategies for Maintaining a Diversified Firm

Effective
human strategies
(Training and
Development) to
maintain diversified firm

Abstract
This report is based upon research that is done on the topic related to training and development
within Aston Martin. There is a secondary method used for collecting data and information
related to research topic. There is an overview of systematic literature review that is conducted
for completing the research work. Development of employees can be related to adaptability,
behaviour, attitudes and human relation. The present study talks about training and development
strategies used within Aston Martin for increasing the performance of employees and staff. In
this company, training and development programmes are designed in such a way that employees
become competitive and organisational targets can be achieved in time. The following research is
based upon secondary research. Training provides help in providing a good environment to the
new employees. Training within orientation provides a platform to the companies in enhancing
skills and abilities of new employees. There are some limitations of each and every employee
and by using training and development programs, it is easy to enhance skills. Various
shortcomings of employees including sales training, middle management, first time managers
and executive leadership is helpful for attaining success.

Table of Contents
Abstract............................................................................................................................................2
Aim of the research is:.....................................................................................................................4
“To analyse effective human strategies (Training and Development) to maintain diversified firm.
A case study on Aston Martin”........................................................................................................4
Chapter one : Introduction ..............................................................................................................4
Research aims and objectives .........................................................................................................4
Rationale of research .............................................................................................................4
Important of the chosen topic.................................................................................................5
Overview of the research structure.........................................................................................5
Chapter 2 : Research Methodology .................................................................................................7
Chapter 3 : Literature Review .........................................................................................................9
Role of training and development in maintaining a diversified firm.....................................9
Challenges which are faced while implementing training and development in maintaining a
diversified firm.....................................................................................................................12
Ways by which "training and development strategy" helps Aston Martin in maintaining a
diversified firm.....................................................................................................................14
Chapter 4 : Discussion ..................................................................................................................18
Chapter 5: Conclusion and Recommendation ..............................................................................19
REFERENCES..............................................................................................................................20

Aim of the research is:
“To analyse effective human strategies (Training and Development) to
maintain diversified firm. A case study on Aston Martin”
Chapter one : Introduction
Training and development are two essential factors that play a significant role in
managing successful business. These are amongst the most important functions within the human
resource management. Training is defined as a systematic setup which is used for enhancing
their performance. The main focus of this is to make employees learn new things that are
involved within business environment functioning. On the other hand, development is defined as
holistic growth of workforce (Lytovchenko, 2016). Development of employees can be related to
adaptability, behaviour, attitudes and human relation. The present study talks about training and
development strategies used within Aston Martin for increasing the performance of employees
and staff. In this company, training and development programmes are designed in such a way
that employees become competitive and organisational targets can be achieved in time. The
following research is based upon secondary research.
Research aims and objectives
Aim
To analyse effective human strategies (Training and Development) in order to improvise
performance of firm. A case study on Aston Martin.
Objectives:
 Identifying the role of training and development in maintaining a diversified firm.
 Identify and analyse the challenges which are faced while implementing training and
development in maintaining a diversified firm.
 Ways by which "training and development strategy" helps Aston Martin in improving
performance of firm.
Rationale of research
The main reason behind undertaking this research is to evaluate the role of training and
development that help in improvising the overall performance of the company. In context to this
there are different reasons behind carry out this research as it help investigator to enhance their

skills and knowledge on the basis of research topic. By this, researcher can understand the actual
role of training and development in managing diversified firm and at the same time also enhance
the productivity level of the company. With the assistance of this, researcher can easily draw a
valid conclusion and at the same time also attain reliable outcomes at the end of the
investigation.
Important of the chosen topic
This research topic hold various importance that help in determining the area that put
positive impact over the employees performance. Training and development play a significant
role in business organisation as help in maintaining diverse firm by making employees able and
productive to accomplish their targets in an effective way. One of the main advantage of training
and development is to improving productiveness of employee that may directly contributes in
attaining competitive advantage from its competitors. This research may assist in evaluating
training and development strategy with the aim of accomplishing all the set goals and objectives
of company. By this, firm also may reduce the possibilities of arising any kind of issues of
diversification within the business organisation.
Overview of the research structure
It is refers to the crucial section of research as it help in developing the overall structure
of the research. By using this part of research, investigator can easily completing the whole
research activities in an effective way. Mainly, it includes different chapters for completing the
dissertation in a systematic manner.
Chapter 1: Introduction: It is first and one of the important section of research that
provide detailed information about research topic. Mainly, it includes research aim, objectives,
rationale of research, important of research topic and many more. All these are crucial aspects of
introduction that may assist in analysing actual information about topic. With the assistance of
this, researcher can easily focus on the actual issue include in the investigation.
Chapter 2: Research methodology: In an investigation, research methodology play a
significant role in collecting authentic and reliable information on the basis of research topic. It
includes various tools and techniques of data collection that assist in completing entire study in
an appropriate way. All these methods are research philosophy, research approach, strategy,
design, ethics and many more. This will contributes in drawing a valid conclusion at the end of
the research.

Chapter 3: Literature review: It is also refers to the appropriate section that help in
gathering detailed information towards the specified research topic. Along with this, it is a part
of secondary methods in which information is gathered through books, journals, articles,
magazines and many more. All these can be assist in taking right and authentic results within the
investigation.
Chapter 4: Discussion: This section also play a significant role in undertaking research
activities. Mainly, it is related literature review that may help in improving the possibilities of
attaining positive results at the end of the investigation. The main purpose of this section is to
find-out the appropriate outcomes to make whole research more effective and successful as well.
Chapter 5: Conclusion and Recommendation: It is last and foremost section that provide
entire information in brief and also evaluate or address the research outputs in an effective
manner. Apart from this, some important areas are also defined for further improvement. This
will directly contributes in addressing all the issues in a systematic manner.