Roles and Interrelationship of Marketing Function - Cadbury

Marketing
Essentials

INTRODUCTION
Marketing is known as different set of various activities and these are helpful in
analyzing delivering of services and products and satisfying needs & wants of customers. The
basic aim of marketing function is for promoting services and products in an appropriate manner
and develop good relationship with customers. The following report includes functionalities of
marketing function. It discusses about interrelation between Marketing department with other
departments. Cadbury is taken for accomplishing this report and It is a British multinational
company whose owner is mondelez international. Which company was started in Birmingham,
England in the year 1824. in second part of this report includes marketing mix of two companies
and a business plan for Cadbury to expand its market share.
TASK 1
P1. Key roles and responsibilities of marketing function
This part is done in presentation
P2. Interrelationship of marketing unit with different department of organisations
Presentation part
TASK 2
P3. Comparison between the marketing mix of two organisations
Marketing mix is known as set of different activities in task which are adopted by an
organisation for the promotion of company. This is also helpful in enhancing the market share.
Marketing mix is known as Foundation model and this is a marketing tool used by many big
organisations for attaining their objectives within the target market. The main objective of
marketing is about formulating Strategies and Advertising services and products in an effective
manner to target potential market and customers. The market planning process suggest cutting
Strategies and tactics that can be implemented for promoting and Advertising products
effectively. Marketing Mix is used by various companies for retaining their customers. Mix