Effectiveness of Digital Technology on Business Activities

BUSINESS RESEARCH
PROJECT

CHAPTER 1: INTRODUCTION
Research project description
The hotel industry is growing with the rapid speed. Digital technologies are providing
new business opportunities to the hotel firms and giving them chance to expand their business
across the world. Technological revolution has given chance to the entities to implements
innovative ideas in order to make connection with mass audience. Small business are
implementing these technologies in workplace for their future expansion. Mobile digital devices,
smartphones, tablets etc. have changed consumer behaviour (Pagani and Pardo, 2017). Now most
of the people are using internet and they prefer to buy products online. In the recent time, hotel
industry is taking support of various equipment.. Customers are life blood of the business. They
are essential stakeholder of entity and work as advertisers of the firm. If they are satisfied then
they give positive feedback to others about products and services of the entity. These
technologies allow corporation in making connection with the mass audience and gaining their
attention. By this way company becomes able to identify their needs and wants and become able
to offer them satisfactoriness goods and services (Hanelt and et.al, 2015).
Digital technologies impact on business activities of the firm. These techniques help
organization in improves inter office communication an intra-office coordination. It assists in
increasing productivity and profitability of business unit to great extent. Present study will
discuss impact of digital technologies on business activities. It will involve various kinds of
techniques that are used by entities in order to improve their operations.
Purpose of the research
Aim
“To analyses effectiveness of digital technology on business activities: A study on Qbic hotel”
Objectives
 To determine various digital technologies used by hotels
 To access influence of new digital technologies on business activities of Qbic hotel
 To identify key challenges that face by entity in implementing digital technologies. To suggest ways through which Qbic hotel can implement digital technologies
effectively.
Research questions
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 Explain various digital technologies used by hotels?
 How new digital technologies influence business activities of Qbic hotel?
 What are the key challenges that face by entity in implementing digital technologies?
 Explain ways through which Qbic hotel can implement digital technologies effectively?
Rationale
Scholar has huge interest in this topic thus, individual has selected this subject for
investigation. Scholar has worked in the hotel firm where person has realised importance of
digital technologies in the firm (Hildebrandt and et.al, 2015). Experience of this field and
interesting areas both are the reason of carrying out study on impact of digital technology on
business activities. Furthermore, there are many researches have been conducted on the same
topic. Thus, scholar has availability of huge data. This information can support researcher in
finding accurate results and answering these unanswered questions. Digital revolution has
changed scenario of business units thus, it is a burning issue.
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Activities and time scale
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CHAPTER 2: LITERATURE REVIEW
Introduction
Literature review can be defined as evaluation of previous literature that have been
prepared on the same topic. It is the theoretical analysis aspect that assist researcher in
determining nature of the study (Taylor, Bogdan and DeVault, 2015). It involves books, journals,
internet articles in the study so that in-depth understanding about topic can be developed. Present
study is based on impact of digital technologies on business activities. In this chapter scholar will
review earlier articles of other authors on the same topic. Furthermore, evaluation of these
reports will be done in order to answer these research questions.
Literature Review
Theme 1: Digital technologies use by modern business
According to Hinings, Gegenhuber and Greenwood, (2018), in today's many people have
smart phones with 4g technology and using internet through their smart phones. People are
became the driving force for an in-depth integration of techno-solutions into the hotel routine,
since they demand total personalization, tailored offers and seamless interactions across any
possible channels. In digital technology there are all types of electronic equipment and
applications that use information in the form of numeric codes. Adopting digital technology into
a hotel business will rely on a clear and focussed strategy, strong leadership and increase product
demand. Here some methods of digital technology useful for hotel industry
According to Vanselow, (2018), a survey report there are more than 90 percent of
consumers are using their phones in the shopping process, and according to think with Google
consumers are also using their phones as an “in- research adviser”. Most of the hotel
shopkeepers consult their phones on purchases they are about to make in. Successful hoteliers
use a new method to increase their customer preference that is they are now proactively boosting
their in- experience with their own mobile initiatives to be a larger part of the conversation. A
new trend comes is customers can walk with Virtual Reality goggles and try on items without
ever touching them physically. So it a faster with easier way for a customer and hostellers as
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well. And it is fun for the customer, and one more way to get him other in the digital or physical
door.
According to Wiesböck and et.al., (2017), it is the main different and most important
factor of online shopping rather than offline shopping. The modern day shopper is looking for a
time efficient experience. Service is expected to be immediate and they are even willing to
abandon their selected items if it all takes too long.
As per the view of Vanselow, (2018), a different and smart way to capture new customers
and hold them is smart beacons. Smart beacons work with Bluetooth to alert hoteliers when
customers are in the vicinity of their or signage so they can communicate with them at a targeted
time or range. In fact, smart beacons take targeted marketing to a whole new level. The
immediate data collection is also allowed by smart beacons for determining the effectiveness of
one's marketing campaign. It promotes the target customers and increasing sell. When consumers
use opt-in mobile apps, beacons can reach them on their devices as they enter the, making it
easier for them to quickly find what they want, notifying them of sales on specific items they
might be looking at in. It helps to hoteliers who use this technology it helps them understand
customer browsing and buying patterns, improve engagement and create more relevant offers for
customers.
Theme 2: Key challenges face by entity in implementing these digital technologies
As per the view of Vanselow, (2018), today's most important things facing by hotel
industry is digital transformation. The face of hotel industry is fully changed by the digital
customer. Digital customers are putting pressure on brands to adapt to this transformation. The
challenges faced by hoteliers to meet the increasing demands of customers are as follows:-
According to Vanselow, (2018), promises and perils of the digital transformation is the
first major challenges for achieving the goals of a particular business entity or a firm digital
technology has become important things. The recent research highlighted the difficulties in
evaluating the value generated by digital technology investments. The only one thing of digital
technology enable new types of innovation process that are particularly rapid and it is hard to
control and predict. So, hotel firms need dynamic tools to support them in managing their own
digital innovation efforts.
According to Singh and Hess, (2017), the second main challenge is to identify customer
needs and wants for satisfying them. Those customers who use online shopping do not shop the
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same way and same product as they used to back in the day. They use different sites or different
media also like amazon alibaba to search for a product not just Google, they also using social
media for their recommendation. Customer use their smart phones to read product reviews while
in and pay for purchases using all sorts of payment methods. It the challenge for e commerce
businesses.
According to Hinings, Gegenhuber and Greenwood, (2018), the third challenge is Lack
of a clear vision for a digital customer journey. It is also a challenge for online hoteliers because
if they become a successful hotelers and want to a good customer relationship, they should make
a clear and best vision for digital transformation. Often times, companies that are not succeeding
simply haven't painted a clear picture of what they want – or need – to be when they digitally
“grow up.” while clarify this vision the online firms take some steps for clarify this that is take
stock of assets, Study of markets to understand target customer's needs, Be on top of technology
trends and, Establish processes designed to generate portfolios of potential ideas for the future
state of the customer journey.
Theme 3: Influence of new digital technologies on business activities
As per the view of Hinings, Gegenhuber and Greenwood, (2018), the modern way to
operate and run a hotel business is fully changed from of line to online through digital
technology. The face and pace of hotel industry is changed by advance computer techniques and
communication whereby hotel firms have modified the business processes and as a result made
business to work efficiently. Technology affected business activities both positively and
negatively as well. Technology is profitable for hotel businesses like it facilitate cloud
computing, connectivity, downtime, customer segmentation and mobile solutions. It helps
businesses to be conducted in different ways and many businesses both small and large continue
to adapt and conduct activities in digital manner.
As per the view of Vanselow, (2018), Digital technology also put negative impacts like
increasing cost, depended on an employee whether they adopt or not, awareness is a compulsory
task etc.
Here some topics to defining the merits and demerits of digital technology in modern hotel
businesses
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According to Wiesböck and et.al., (2017), digital technologies impact on operating cost is
a good one thing because small business hoteliers can use technology to reduce business costs.
They use basic enterprise software to automate back office functions, like accounting, record
keeping and payroll etc. mobile technology also allow home offices.
Digital technology helps hoteliers to create secure environment for maintaining sensitive
businesses or customer information. Different types of software programs are user friendly and
allows with only minor backgrounds in information technology to make the most of their tools
and features.
Technology also help to small business to improve their communication process.
Hoteliers improved their communication with customer by use of emails, texting, websites, and
apps. By using several types of information technology communication methods enable
companies to saturate the economic market (Vanselow, 2018). Another aspect of using
technology is to increase productivity. Hoteliers can increase their employees' productivity
through the use of technology. Computer programs and business software usually allow
employees to process more information than manual methods. Business owners can also
implement business technology to reduce the amount of human labour in business functions.
As per the view of Vanselow, (2018), Disconnectedness, people can disconnected from
final products and each other. This can lead to dissatisfaction or workplace boredom. If more
employee utilize technology in everyday communication, messages are being misunderstood,
often making workers appear rude. There are also some points related to loss of excessive use of
digital technology like makes employees lazy, causes distraction at work, etc.
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CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is considered as tool that support researcher in conducting
investigation in systematic manner. By using these tools and techniques scholar try to search
unanswered questions systematically (Flick, 2015). In order to conduct the study on effectiveness
of technologies for raising business performance, scholar will apply interpretivism philosophy.
By using this method researcher has involved human being in the study. Scholar has applied
various theories and models in order to answer these research questions significantly.
Furthermore, in order to complete this research, researcher has used descriptive research design.
This has supported investigator in describing each fact about digital technologies and how it
influences operational efficiency of enterprise (Vaioleti, 2016).
Research Approach
Research approach is the tool that describes approach of carrying out the research.
Inductive and deductive both methods are unique and are applied in research projects. Inductive
method is technique in which researcher focus on a specific topic and look at the patterns (Smith,
2015). This supports in developing new theory about the topic. It mainly concentrates on
gathering information by involving human being in the study. These persons give real detail
about the topic and enhance awareness of the scholar about the research area. It is generally
applies in the qualitative type of research projects. Deductive tool is generally applies in
quantitative type of investigations. In this method, hypotheses are formed and tested for finding
results (Taylor, Bogdan and DeVault, 2015). Deductive approach is generally used in
quantitative type of projects.
In the present study, researcher has applied inductive research approach. This supported
scholar in generating valid results.
Research type
There are two types of researches: Qualitative and quantitative. Qualitative study has high
emphasis on assessing and evaluating underlying facts or opinions. Quantitative
investigation is done where solution of the issue is based on numeric facts and figures.
Hence, in the current study, qualitative research type has been selected for ascertaining the
influence of digital technological aspects on the growth and performance of QBIC hotel.
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Hence, by evaluating qualitative aspects such as digital technological trends, customer
awareness, etc. solution of the concerned issue has been assessed.
Research philosophy
interpretivism and positivism are two philosophies. In research, interpretivism philosophy
is used when qualitative study carried out. In contrast to this, positivism philosophy is employed
and suitable under quantitative research type. Hence, for assessing the impact of digital
technological aspects on the sales performance of Qbic hotel interpretivism philosophy has been
selected. In accordance with such philosophy, emphasis will be placed on interpreting qualitative
facts and figures related to the digital technological aspects and firm’s performance.
Methodologies
Sampling
Selection of samples from the population is called sampling. By selecting few human
participants in the study scholar try to gather first-hand information from these people. This
enhances knowledge and understanding of the researcher and individual becomes able to answer
these questions. Several sampling techniques used in the research projects are such as simple
random, stratified, Sequential, Quoto etc. All these techniques are being applied in different
kinds of studies. In the present research project on effectiveness of digital technology's for raisng
business performance, random sampling method has been applied (Vaioleti, 2016). This has
supported scholar in selecting participants randomly and finding answers without bias.
Data collection
To ascertain the changes in hotel industries in the recent times in relation with various
factors such as sales, profitability, revenue and operational practices there is need to have
appropriate survey and observation over the facts which will be useful to haver satisfactory
implications. Moreover, in relation with having appropriate knowledge and information related
with the technical changes influenced the performance of industries in the recent times there will
be determination of various facts and operations. There are two methods of collecting
informative data and collection of appropriate information with the help of primary and
secondary data analysis. Here, researchers have proposed to conduct the primary research over
10 professionals of Qbic hotel. There has been appropriate information and the knowledge
relevant with the behaviour and preferences based on their decisions.
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Data Analysis
The prepared set of questions will be asked to the respondents and it will be analysing on
the basis of pictorial presentational. Therefore, it will be helpful as to meet the satisfactory
requirements of business professionals. Thus, on the basis of such outcomes there has been
appropriate determination of the required level of changes in the technological framework of
business. Thus, the opinions and the personal reviews of such personnel will be beneficial as to
decide required changes in the operational practices of Qbic hotel.
Cost, access and ethical consideration
In the field of research, scholar is required to comply with all the ethical aspects which in
turn help in enhancing the effectiveness of study. For meeting ethical aspects or consideration
prior permission has been taken from the personnel of Qbic hotel. This in turn shows that
researcher has complied with the ethical aspects to a great extent. In addition to this, for giving
credit to other researchers, whose studies have been considered, reference list added by the
researcher. This in turn shows that past studies have been rephrased for the purpose of academic
literature rather than copied.
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CHAPTER 4: DATA COLLECTION AND ANALYSIS
Data Collection
Gathering the appropriate information from the external market there has been need of
analysing the adequate information regarding the changes in the technologies and its impacts
over the business growth, profitability as well as revenue generation. Moreover, in relation with
analysing the operational practices of the firm there has been collection of various information
and detail with the help of two categories and methods of collecting satisfactory information
such as:
Primary data collection:
This is the method of generating the most appropriate and adequate data which in turn
will be assistive as to have accurate information relevant with research issues. In accordance
with analysing the technological changes in the performance and the internal business objective
of Qbic hotel there is need to have satisfactory rise in the market value of the business. On the
other side as to have the satisfactory determination of all the information and collection of
appropriate data which enables the researchers to suggest the appropriate changes into
operational practices as well as bring the innovative technologies that will be efficiency as to
enhance business performance. Therefore, it comprises with various techniques such as
interview, questionnaire and observation over focused group, etc.
Questionnaire:
This is the techniques which is mainly used for making appropriate analysis through
various issues which are currently faces by business. Thus, to analyse the changes and variation
in the trade practices of Qbic hotel as per technological changes into operations. Thus, in
relation with such analysis there has been preparation of various open ended questionnaire which
contains all the question regarding research issues.
Questionnaire
Name:
Age: 18-25 () 25-30 () 30-35 () 35-40 ()
Sex: Male () Female ()
Question 1 Is the digitalisation of Qbic Hotel will be effective in rising sales or operations of
industry?
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A. Yes
B. No
Question 2 What do you think, digital transformation will have effects in better consumer care?
A. Yes
B. No
Question 3 What are the recent positive changes seen after technical advancement in Qbic
Hotel?
A. Favourable consumer relationship
B. Growth in operational efficiencies
C. Rise in market value
Question 4 According to you what are the important factors in consumer experiences?
A. Confidence
B. Trust
C. Personalization
D. Low efforts and Sacrifice
Question 5 Is technical changes brings the appropriate control over business or accounting
activities?
A. It has improved the sales
B. Convenient as it contains all records
C. Increased no. of consumers
D. Increased no. of investors
Question 6 According to you digitalisation is beneficial in gathering, recording and analysing
the past data?
A. Yes
B. No
Question 7 Is it effective in bringing the best consumer experiences?
A. Yes
B. No
Secondary data collection:
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Implicating the use of secondary techniques of analysing the data set there has been
analysis through various operations and sources which will be indicative and helpful in having
wide range of data. There are various sources of generating the appropriate data through various
sources such as analysis the annular reports, books, journals, articles etc. are the relevant
secondary techniques of making the appropriate survey over the facts. Therefore, in relation with
making the appropriate analysis over various outcomes these techniques is very convenient and
cost effective.
Date presentation and analysis
In terms with asked questions to the professionals of Qbic hotel there has been analysis
based on various observation which are needed to be communicated and asked to the business
professionals. Thus, there research has made survey over 10 professionals of the firm which has
been asked to answer several questions such as
Frequency analysis:
Theme 1: The digitalisation of Qbic Hotel will be effective in rising sales or operations of
industry
A. Yes B. No
0
1
2
3
4
5
6
6
4
60.00% 40.00%
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Respondents
Percentage
Interpretation: On the basis of above asked question it has been asked to the
professionals of the Qbic Hotel regarding the fruitfulness of the digital transformation in bring
the appropriate increment in efficiency of all the departments and sectors. Therefore, there are
majorities of responses come into favour which insists that it has the positive impacts over
business.
Theme 2: the digital transformation will be effective in better consumer care
A. Yes B. No
0
1
2
3
4
5
6
7
7
3
70.00%
30.00%
Respondents
Percentage
Interpretation: The professional has been asked about implication of the digital
transformation into the business operations which will be effective and helpful for better
consumer care. Thus, 70% of response says yes it favours satisfactory consumer care.
Theme 3: the recent positive changes that have been seen after technical advancement in
Qbic Hotel
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A. Favourable consumer relationship
B. Growth in productivity
C. Rise in market value
0
0.5
1
1.5
2
2.5
3
3.5
4
4 4
2
40.00% 40.00% 20.00%
Respondents
Percentage
Interpretation: It has been asked to the professionals that there are various positive
changes into operations. Thus, on which 40% of changes has been seen in favourable consumer
relationship, 40% in productivity growth and 20% as rise in market value of the firm. Therefore,
it can be said that there has been increment in the consumer relationship as well as growth
productivity after implicating the technical changes into operations.
Theme 4: According to you what are the important factors in consumer experiences
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A. Confidence
B. Trust
C. Personalization
D. Low efforts and Sacrifice
0
0.5
1
1.5
2
2.5
3
3.5
4
3
4
1
2
30.00% 40.00%
10.00% 20.00%
Respondents
Percentage
Interpretation: The opinion of these professionals has been taken in relation with
analysing the suitable consumer experiences for business. Thus, the highest responses' comes
into favour of wining the trust of consumer as well as confidence which is required factor in
terms of making better control over consumer experiences.
Theme 5: Technical changes brings the appropriate control over business or accounting
activities
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A. It has improved the sales
B. Convenient as it contains all records
C. Increased no. of consumers
D. Increased no. of investors
0
0.5
1
1.5
2
2.5
3
3.5
4
3
4
1
2
30.00% 40.00%
10.00% 20.00%
Respondents
Percentage
Interpretation: The above listed question will be helpful in asking the professionals
relevant with making the appropriate analysis over the changes incurred in business activities as
per implicating technical changes. The majority of responses comes into favour of this
assessment which insists that it will be convenient as per gathering the appropriate records of
past data as well as it will be helpful in increasing the sales revenue. Thus, the technological \
improvements while be helpful and beneficial for the business as to have satisfactory increment
in the revenue of Qbic hotel as well as gains of the business.
Theme 6: According to you digitalisation is beneficial in gathering, recording and analysing
the past data
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A. Yes B. No
0
1
2
3
4
5
6
7
8
8
2
80.00%
20.00%
Respondents
Percentage
Interpretation: The personnel has been asked regarding the fruitfulness of technical changes
into operation as it will benefit in gathering, recording as well as analysing the past data.
Therefore, the opinion based on these questions where professionals response in favour of the
statement. Thus, there are 80% of employees says yes to the outcomes derived from the
operations.
Theme 7: Is it effective in bringing the best consumer experiences
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A. Yes B. No
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5 5
50.00% 50.00%
Respondents
Percentage
Interpretation: The professionals of Qbic hotel has been asked regarding implication of
technical changes into operations which will be beneficial in bringing the appropriate consumer
relationship. Thus, in relation with such outcomes it can be said that there are mixed reviews
from those professionals. It insists that there are benefits to the consumers in having appropriate
satisfaction from the operations while 50% of them insists negative responses on the basis of
such outcomes.
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CHAPTER 5: CONCLUSION AND RECOMMENDATIONS
Conclusions
It has been concluded that Digital technology is the crucial aspect of every business. To
conduct the activities of the business successfully one has to implement the technology on the
digital aspect. The hotel business was the first one to adopt this technology for the promotional
purposes and also can lead to the effective promotion of the products and services of Qbic. The
social media is the major aspect of this technology which has completely transformed the
conduction of the activities which are related to the promotion. Social media has a reach to the
mass audience and provide instant action which is advantageous for Qbic. It has many benefits
which the hotel firm is utilising which is provided the personal access to their customer and also
let to know about their personal expectation and suggestion which led to the improvement of the
business in the market. With the implementation of the digital technology it has been observed
the efficiency and effectiveness of the business in the hotel sector. It has also provided benefit to
the customers as well it can directly contact their suppliers for customise products and services
which increases their value and provide high satisfaction.
Recommendations
Firms can take a lot of advantage from digital marketing to promote their business more.
They can check their customer’s feedback and complaints on the internet. This will help the firm
to solve these issues as early as possible. This will ensure them that they satisfy their customers’
needs and interests. This will help them to maintain their name in the market. It is recommended
that every business should imply the use of digital technology in the success of their business
which will not only provide them to build up effective customer relationship but also lead to the
development of the business in various aspects. Qbic Hotel should adopt various social media
platforms as it provides access to larger audience and will provide them recognition in the
market so that they would earn a great profitability. Also various systems such as management
information system should be adopted by the hotel business in order to manage the data
effectively and which would help to gather important data and analyse them accordingly for the
important decision making for the business. The employees should be provided a session where
they must be depicted about the importance of digital technology and its related pros and cons.
To create the effective and positive experience for the customer they should be provided personal
access that can lead to the development of a better relationship which would make the loyalty of
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the customer strong and they will experience a high customer value which will directly and
indirectly lead to provide benefit to Qbic. Various strategies should be implemented in order to
male strategies related to the implementation of the digital technology.
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CHAPTER 6: PERSONAL REFLECTIVE SUMMARY
Personal reflection
From the above report, I have learnt various digital technologies that are used in modern
business. I also use many new digital technologies on business activities in Qbic Hotel firm.
There are many challenges that faced by entity in implementing these digital technologies. I also
learn different ways to improve the business operation efficiency of the firm through effective
utilization. From this report, I have also learned about different techniques to carry out my
research work. There are various methodologies which can be applied for the research work such
as through technologies like internet, we can find all the relevant topics and study them
thoroughly for our better understanding. This will help to make the research work more effective
and of better quality. Methods like gathering the appropriate information from the external
market is also beneficial for the research work.
There are many other factors that are available for us to get the appropriate data through
various sources such as analysing the annular reports, books, journals, articles available for us on
the internet. We should utilize this information as much as possible to complete the research
work.
All the research methods, such as, for theories and models I have used inductive method and
for survey, qualitative method has been used which was very useful for me in gathering data for
my research. These methods helped a lot in collect information related to my topic, for example,
with the help questionnaire, I concluded a lot of information. And for data collection, primary
method was used which was very useful in the completion of my research. I have identified
various sampling techniques also which can be applied in the research projects for the better
results and outcomes.
After completion of the research study, there has been rise in my learning and
acknowledgement of various activities. I have learned through this entire research project that
impacts of digital revolution will bring qualitative changes in an organisation. The hospitality
industry as Qbic Hotel will have effective operational determination and gains as per executing
entire business operations. Further, the selection of methodology for data collection and analysis
has the positive impacts on selection of authentic sources for better analysis.
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Further, research areas
Research Methodology
Research Approach Deductive
Research type Quantitative
Research philosophy Positivism
Sampling Cluster
Data collection Secondary
Alternative research methodologies which can be used can include, for research approach
deductive method can be useful and for performing research type, quantitative method is very
useful in which it will help in gathering data in the form of numeric data. Further, for data
collection. Secondary methodology can be opted which can be a very useful tool in gathering
appropriate data for the research.
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REFERENCES
Books and Journals
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
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Hildebrandt, B. and et.al., 2015. Entering the Digital Era–The Impact of Digital Technology-
related M&As on Business Model Innovations of Automobile OEMs.
Hinings, B., Gegenhuber, T. and Greenwood, R., 2018. Digital innovation and transformation:
An institutional perspective. Information and Organization. 28(1). pp.52-61.
Pagani, M. and Pardo, C., 2017. The impact of digital technology on relationships in a business
network. Industrial Marketing Management. 67. pp.185-192.
Singh, A. and Hess, T., 2017. How Chief Digital Officers Promote the Digital Transformation of
their Companies. MIS Quarterly Executive. 16(1).
Smith, J. A., 2015. Qualitative psychology: A practical guide to research methods. Sage.
Taylor, S. J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research methods: A
guidebook and resource. John Wiley & Sons.
Vaioleti, T. M., 2016. Talanoa research methodology: A developing position on Pacific research.
Waikato Journal of Education. 12(1).
Vanselow, S., 2018. Digital Transformation of Client Onboarding Process Reaps $50 Million
Efficiency Opportunity.
Wiesböck, F. and et.al., 2017. How Management in the German Insurance Industry Can Handle
Digital Transformation.
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