Impact of Digital Technology on Business Operations

Managing a successful business
project

Table of Contents
Background of the study..................................................................................................................1
INTRODUCTION...........................................................................................................................1
OPERATIONS 1..............................................................................................................................2
P1 Aims and objectives of the report.....................................................................................2
P2 Project management plan..................................................................................................2
P3 Gantt chart.........................................................................................................................4
P4 Application of qualitative and quantitative research techniques.......................................5
OPERATIONS 3..............................................................................................................................9
P5 Analysis of research data...................................................................................................9

Topic – Impact of Digital Technology on business operations.
Background of the study
Digital-technology has changed the methods through which various organizations
perform their business functions or activities. Over the last many years, its has dramatically and
continuously changed traditional models of different businesses as well as it has transformed
almost every business operation. Optimum utilization of digital technology provided
organisation with a lot opportunities and choices to grow and develop their businesses. Digital
technology has also helped organizations to develop their existing products or services and offer
them to attract more customers. It has affected various departments or areas of organisation
which are described as below -
 Marketing – The organizations make use of digital technology such as social media
platforms to communicate interact with the customers directly. It also assists the
businesses to promote their products and services to a huge audience easily and
effectively.
 Operations – The technologies such as Cloud storage helps organizations such as Qbic
hotel to share, fill and store important data or information. Development of new systems
of operations and equipment help the organisation to effectively improve their
performance and achieve their business goals or objectives.
 Accounting – The organizations uses various technologies such as DBMS software which
provides great support to the account's department of Qbic hotel in order to maintain
relevant record of transactions and financial statements. Schermerhorn and et.al,
2014. Human resource management – There are many systems and software for
supporting human resource management system such as the Payroll management system.
These technologies help the human resource management to track the employee's
performance and maintain the records related to their compensation, leaves, bonuses etc.
INTRODUCTION
Changes in the business environment are challenge to organizational operations and
functions. The companies or organizations needs to deal with the various changes with the help
of an effective change management system in order to minimize the negative effect of the
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changes' in the business environment. This report is in the context of Qbic hotel, the study will
identify the various impact of digital technology on the working or functioning of the
organization. The report will provide a brief knowledge about the implementation of technology
in the business activities and its impact on the organizational operations or performance.
OPERATIONS 1
P1 Aims and objectives of the report.
Aim – To analyze the significance of CRM digital technology in improving the business
functions and operations. - A study on Qbic hotel
Objectives
 To determine the transformation of organizational activities and performance of Qbic
hotel by utilizing digital technology
 To understand the significant of Customer relationship management(CRM) in changing
the functions of the business.
 To analyze the effect of CRM on the functions of cited organisation.
 To recommend effective strategies in order to improve the functions and performance of
the company.
Research questionnaires -
1. What is the significance of CRM in the transformation of organizational functions?
2. What are the modifications in business activities and performance of Qbic hotel after the
implementation of digital technology?
3. What are the effect of Customer relationship management on functions of Qbic hotel?
P2 Project management plan.
Operations Name Duration Start Finish Predecessors Cost
Initiation £1,100,00
Establishment of
Project Charter 3 days 20/01/18 23/01/18 £150,00
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Resource need
identification 6 days 24/01/18 31/01/18 2 £500,0
Formulation of aim
and objectives 1 day 01/02/18 01/02/18 3 £300,0
Deadline setting 3 days 02/02/18 06/02/18 4 £150,00
Planning £2,200,
Project Scope 3 days 07/02/18 09/02/18 5 £300,0
Data Collection 14 days 07/02/18 26/02/18 5,6 £800,0
WBS structuring 3 days 12/02/18 14/02/18 7 £500,0
Budget Planning 3 days 27/02/18 01/03/18 8 £600,0
Execution 20/01/18 20 January
2018 £3,000
Quality Assurance 4 days 27/02/18 02/03/18 8,9 £1,500,
Team Training 6 days 02/03/18 09/03/18 10 £1,500
Monitoring and
controlling £35,20
Integrating change
control 3 days 10/03/18 13/03/18 11 £2,020,
Controlling and 6 days 14/03/18 20/03/18 12 £1,500,0
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monitoring project
Checking Quality 5 days 20/03/18 25/03/18 13 £49,00
Closure £12,49
Project Evaluation 3 days 26/03/18 28/03/18 14 £1,200,
Project Modifications 3 days 28/03/18 30/03/18 15 £49,00
P3 Gantt chart
P4 Application of qualitative and quantitative research techniques
Research methodologies
Research strategies consist of various basic components of research that causes the
person to decide compelling ways and example of leading fruitful research. This additionally
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gives various types of apparatuses according to the way toward directing exploration that is
chosen by researcher. It additionally consists of proper procedures that are should have been
used by the researcher for accumulation of significant information and data and remembers it
adequately through use of the most straightforward approach as indicated by the devices and
which are utilized for gathering of data and information. Also, this examination procedure
guarantees and backings the exploration researcher in sorting out moral research process which
expects to defend the assurance of human feelings, qualities and convictions. Further, the
researcher has chosen different research strategies approaches according to the examples of
gathering data since synchronizing the endeavors of data and information with the methods of
research assumes a vital part in making the examination more productive and powerful.(McKie,
R.M. and et.al,, 2015)
 Research Philosophy: these are considered as imperative methods which decided the
conviction of researcher identified with the methods for gathering, watching and
dissecting the data and information. Likewise, gives the headings to the researcher to
think about the sources that aides in handling and picking up information and nature of
study. Researcher will accomplish a help from investigate theories being developed
comprehension over the examination point and theme. Further, there are two kinds of
research methodologies that are positivism and interpretive. Both these methods of
insight help in dissecting the issues and infer conceivable arrangements. Positivism
theory of research will give an organized arrangement to the researcher for leading the
examination procedure and empower to get the arrangements from the accessible
information. It is based the statistical data points which are now accessible. Further,
interpretivism reasoning includes a subjective approach of research and unstructured
configuration of leading exploration on investigating the significance of CRM advanced
technology in changing the business activities and its execution. It consists of techniques
like meeting, way to entryway addressing. Perception and center gatherings. Along these
lines, for making the examination more dependable in this operations the researcher will
make utilization of interpretivism rationality. Lu, B and et.al, 2015).
 Research design : This is considered as significant and complex piece of study and its
procedure as it is the blue print of gathered data. It gives different vital parts of research
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outline according to the examination approach and the methods of insight utilized for
advancement of understanding like bargain, exploratory, cross sectional, clear and
expository plan. Additionally, this expository research plan techniques helps the
researcher in distinguishing proof of each perspective to gather information and each
conceivable strategies to translate the information which is gathered profoundly by
remembering all the part of effect of computerized advancements on business exercises.
Further, technique for exploratory plans is centered around dissecting the data to the most
profound understanding which is now and then tedious and hard to examine. Be that as it
may, in this exploration venture the researcher will make utilize distinct outline
techniques as it compelling, most effortless and less tedious process. (Holland, P. and
Bardoel, A., 2016).
 Research Approach: It is additionally compelling technique for examine that helps the
researcher to decide the adequacy of process used to lead investigate. It consists of the
devices that are utilized for exhibit of learning of data gathered by the researcher. In look
into approach, individual will assemble and perceive the data through application and use
of different hypotheses and rules that is utilized to show the particularity of the gathered
information and data. Further, there are two formal research approaches like inductive
and deductive. Inductive approach help the researcher being developed of speculations
and essential standards based on officially accessible raw numbers. On in spite of this,
deductive research approach suggests to the utilization and Sampling of important raw
numbers which are now accessible. Further, in these arrangements are considered as
theoretical yet helps in getting conceivable and precise data. Accordingly, in this
procedure the researcher will make a viable utilization of deductive approach as in this
analyst has likewise perceived the data and drawn theoretical and precise outcomes on
the significance of CRM advanced technology in changing the business operations and its
execution. Aldehaim,and et.l, 2016).
 Samplingitative strategies for inquire about assumes a fundamental part in investigate
process on the grounds that in this researcher will decide the and focuses on the
respondents among the huge gathering of populace. Be that as it may, it is the assurance
of respondents between different number of individuals who can be considered under the
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