Effectiveness of Product Development - PDF
Added on 2020-10-05
35 Pages9043 Words363 Views
Research Project
ABSTRACTThe report is based on is to identify the effectiveness of product development and itseffect on increasing customer satisfaction in the organisation. In this, primary and secondaryresearch is conduct for collecting appropriate data and information in proper manner. Alsoanalyse various authors view and thoughts on research objectives. Data analysis help inevaluating the respondents reviews regarding company products or services.
Table of ContentsABSTRACT.....................................................................................................................................2TITLE:.............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................11.1 Overview of research........................................................................................................11.2 Background of research....................................................................................................21.3 Research Aims and objectives..........................................................................................21.4 Research questions...........................................................................................................31.4 Importance of research.....................................................................................................3CHAPTER 2: LITERATURE REVIEW.........................................................................................42.1 Significance of product development in Morrisons company..........................................52.2 Measures used by Morrisons for attaining customers satisfaction at market area...........62.3 Effect of new product development on enhancing organisational performance..............72.4 Recommend different ways by which Morrisons can reaching with higher competitiveedge.........................................................................................................................................8CHAPTER 3: RESEARCH METHODOLOGY.............................................................................93.1 Research approaches........................................................................................................93.2 Research philosophy.........................................................................................................93.3 Research onion...............................................................................................................103.4 Research data collection.................................................................................................103.5 Research sample.............................................................................................................11CHAPTER 4: DATA ANALYSIS................................................................................................12CHAPTER 5: RECOMMENDATION AND CONCLUSION.....................................................255.1 Recommendation............................................................................................................265.2 Conclusion......................................................................................................................26REFERENCES .............................................................................................................................28APPENDIX....................................................................................................................................30
TITLE:“To identify the effectiveness of product development and its effect on increasingcustomer satisfaction. A case study on Morrisons Supermarket Plc.”CHAPTER 1: INTRODUCTION1.1 Overview of researchIn an organisation, product development is determined as one of the most importantfactor of business so this will assist in gaining high level of growth and success at large marketplace. In current time period, an enterprise mainly consider on attaining customer satisfaction byoffering different types of goods and services in market area. Along with this, customersatisfaction is consist as one of the major factor which help in enhancing brand image ofcompany in the mind of country people. This research report is based on Morrisons SupermarketPlc which is situated in united kingdom (Varley, 2014). It is the forth largest supermarket chainin the united kingdom. Along with this, the main purpose of this company is to make andproduce new goods and services which help in increasing the revenue and sales of organisationin large market place. Research can be determined as one of the major factor in the study that will assist anindividual for enhancing its skills and knowledge by implementing accurate procedure forreducing the chance of disputes and conflicts so this will help in creating major issues or barriersfor specific area of examination (Pettinger, 2013). The effective step can be followed byinvestigator while they will conducting an appropriate research report which are described asunder:Introduction – It can be explained as it is one of the important section of investigation asit will start the point of research work in better manner. The major aim of this project is toselected the continuing researching work or task for giving accurate direction properly. Literature review – This is one of the most essential element of research work so this ismainly based on views of different scholars and authors for analysing the major demand andneeds which has been implemented effective method of new product development that has beensatisfying all customers desires at large market area. Research Methodology – It is one of the major part which help in providing systematicdirection to a investigator for draw valid and reliable results in better manner. It is totally based1
on selection of the quality of specific research effectively (Campbell, Edgar and Stonehouse,2011). Along with this, there are various method of research such as design, approach, concept,data sampling, data analysis, etc. Data analysis – In this section, legitimate appraisal can improved whole situations andconditions that required to be evaluating or understanding the feeling of specific person forparticular skills and knowledge. Conclusion and Recommendation – It is consist to be final stage where an appropriateresults and outcome of entire work is discussed in proper manner. The main opportunity is topropose the reasonable changes and alterations if there are necessary for examine aboveinformation (Leiss and et. al., 2013). In addition to this, the demand can be completed regardingreport by going through whole research in better way. 1.2 Background of researchIt is most essential section of research work so this is the major factor that are effective inconducting the investigation work which are analysing and examining in better manner. Thisincludes the main motive and aim of investigation where ideas and thoughts regarding research isdescribed (Inderst and Wey, 2011). The main objective is developing and preparing on the basisof specific investigation issues and barriers so such are required in the form of small evidencethat includes all uncertain are explained in well organised way. Morrisons supermarket plc ismainly concentrate on rendering satisfaction to their desired customers by manufacturing morevaluable products and services at market area. Research objectives and questions assist theinvestigator in providing accurate direction to the researcher for executing all major functionsand activities in desired manner. The proper outline specification assist investigator forimplementing all functions and activities in better manner so this will collecting reliable andvalid results effectively. 1.3 Research Aims and objectivesAims- “To identify the effectiveness of product development and its effect onincreasing customer satisfaction. A case study on Morrisons Supermarket Plc.”This is another other important part of research which is importantly interrelated withmajor research aim and objectives. Objective are determined as particular research activities andfunctions which plan for bring out all of investigating work in correct direction. Along with this,2
major objectives are required in small statements where main issue and problem of research aredescribed effectively. There are certain important objectives which are described as follows:To analyse the significance of product development in Morrisons companyTo identify the measures which can be used by Morrisons for attaining customerssatisfaction at market area.To determine the effect of new product development on enhancing organisationalperformance.To recommend different ways by which Morrisons can reaching with higher competitiveedge at large market place. 1.4 Research questionsResearch question are determined as answerable questions that are fully based on certainspecific issues of concern. This is that section which considered with major objectives and aimsof research and it will assist in conducting the part of literature review in better manner. Thereare some important question of research which are described as follows:What are the significance of product development in Morrisons company?What are the measures which can be used by Morrisons for attaining customerssatisfaction at market area?What is the effect of new product development on enhancing organisationalperformance?What are the different ways by which Morrisons can reaching with higher competitiveedge at large market area? 1.4 Importance of researchCustomer satisfaction is one of the major factor for every business concern in which firmare doing work for satisfying their customers at large market place. Along with this, thecustomers are the main asset of the firm which help them in enhancing income and revenue bypurchasing products and services. In the large market place, needs and demand of desiredcustomers can change according to the current trends which occurs in the market trend, so it isthe major duty and responsibility of company and it is the higher government to analyse orevaluate latest trends which help in producing effective and good quality of products or servicesto their customers in the market area. Morrisons Supermarket plc is the popular chain of grocerywhich is located in united kingdom. The firm was established in the year of 1899 by William3
Morrisons (Zimmerman and Blythe, 2013). This is the public limited organisation and it mainlydeal with different types of goods and services at market place. The company headquarter is situated is in Bradford, West Yorkshire, England. It isnecessary for focused area of Morrisons Plc which help in manufacturing new goods andservices for attracting large number of customers towards company offered goods or services inmarket area. On the other hand, the major aim of this research is that it is one of the major part ofsuch type of investigation project so each and every function of research are totally based ondefined aim of this study in better manner. This will assist researcher in providing importantdirection for executing all major activities and functions in well organised manner so it will helpin overcoming with such research issues or problems (Gomes, and et. al. 2011). Along with this,the major aim of this specific research are as follows:The research consideration is based on significance of effective product development andalong with this it is directly effect on formulating customers satisfaction in proper manner. Aresearch project provide best opportunities to learner for developing and formulating skills orabilities in specified area of examination (Kaplinsky and Posthuma, 2013). Along with this, thiswill enhancing the skills and knowledge of individual that assist in conducting specific researchin their upcoming future time period so they will accomplishing high level of success and growthin their career. CHAPTER 2: LITERATURE REVIEWLiterature review enable an investigator for became specialist in particular field. Alongwith this, it is that part which assist in conducting in-depth investigation with the opinion ofdifferent scholars and writers who are providing them some important views and reviews withthe help of certain specified study. Also it provides effective theoretical frameworks which helpin completing the effective research work in efficient and appropriate manner. It is that partwhich is mainly based on previous research so it will help investigation work for analysing andexamining collective facts and figures on particular topic. Literature review is one of thefundamental part of this specified research work report in which the researcher require toconduct deep examination and study of different factors and point of various experts orspecialists. It is that type of research which assist in describing accurate consideration andinvestigator ability for analysing the major issues and problems in determined topic. Along withthis, there are various customer satisfaction method which help them in gaining attention of large4
number of buyers in proper manner. Also this will assist in getting high level of income andprofitability effectively (Fernie, Fernie and Moore, 2015). Such appropriate analysis play animportant role in developing and formulating literature review that arise for evaluating scholarsand authors in better manner. These factors will assist in achieving current and existing outcomesin proper way. Such type of literature review are describing all research questions answer incorrect manner. 2.1 Significance of product development in Morrisons companyAccording to the Jenkins and Williamson, 2015, product development is the effective andgood factor which help in attaining high level of success and growth at large market place. Alongwith this, an organisation mainly concern with formulating and making new type of products andalso creating new innovative goods at huge market place for satisfying all customers needs anddemand regarding effective products or services. Apart from this, the customers taste andpreferences are later according to the changes occurs in the current market trends so it isnecessary for every business concern is to analyse and examine the whole market beforemanufacturing of new products for attracting more customers effectively. In addition to this, theproduct success and growth development mainly require to determined sources or methods andgetting opportunities for attaining high level of growth and success of an organisation. As a largebusiness organisation, Morrisons supermarket is mainly concentrate on producing new andunique goods at market area for acquiring high level of satisfaction to their desired customers. According to Sparks 2011, it is very famous and popular supermarket chain likeMorrisons which implemented new software in their firm so they will speed up new productdevelopment procedures and they are announcing RedSky IT so they can bringing out theirproduct modification and improvements life cycle in proper manner. This is that process which isvery effective for an organisation for increasing the visibility and feasibility of products andrendering accurate data and information appropriately. Therefore, Morrisons deal with variouscompetitors such as ASDA, Tesco, etc. which can be develop and regulate all business activitiesin effective way in the large market place so it is necessary for them is to launching differenttypes of alterations within the management operations so that they can easily conduct theirproducts dealings in appropriate manner to their desired customers. With the assistance of newtechnology, they will be capable for giving rapid way services to their new clients through thisthey will able for enhancing their efficiency and also take benefits in different situations and5
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