Effectiveness of the Facebook Platform Business Communication Research 2022

Business
communication
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Business communication 1
Contents
Introduction......................................................................................................................................2
Annotated bibliography...................................................................................................................2
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Business communication 2
Introduction
The purpose of the report is to provide the annotated bibliography of 10 sources that are used to
examine the effectiveness of the Facebook platform as a vehicle for business communication. It
has been identified that the use of Facebook as the business communication tool will be
considered as the key theme for this course. The reason behind this is that Facebook contributes
to enhance the business communication or whether it delays the effective functioning of the
business by being a distraction to the customers, staff, and stakeholders.
Annotated bibliography
Adzovie, D. E., Nyieku, I. E., & Keku, J. A. (2017). Influence of Facebook usage on
employee productivity: A case of university of cape coast staff. African journal of
business management, 11(6), 110-116.
The rapidity in the emergence of social media which changes the way business operates
as well as handle the communication and Facebook is one of the major element through which
communication can be done easily. The research presented by the authors with the purpose to
examine the effects of the usage of Facebook on the productivity of the employees present in the
University of Cape Coast. For this research, the author has designed the questionnaire purposely
to collect the data of the 100 respondents that include a staff of University. The findings of the
research reflect that the time spends by the employees on Facebook is positively and negatively
affecting the workers. This is the fact that Facebook is considered as one of the vital element of
the lives of people. The major negative effect of Facebook use affects the productive hours and
outcomes which affects the security of the job of employees.

Business communication 3
Bitiktas, F., & Tuna, O. (2020). Social media usage in container shipping companies:
Analysis of Facebook messages. Research in Transportation Business & Management,
100454.
The study conducted by the authors analyses the present social media behaviour of the
container shipping companies to offer the help practitioners in order to improve the engagement.
The use by the companies has been done communicating about branding, message appeals,
direct-sales, and others. The research is supported with the appropriate theories which include
WOM psychological motivation theory and dual-process theory. However, the study also
presents that most of the companies are not making use of social media technology and also lack
social media strategies. The findings of the research show that there is a lack of engagement rate
on Facebook by customers for container shipping companies.
Cabiddu, F., Dessì, C., & Floris, M. (2020). Social Media Communication Strategies in the
Fashion Industry. In Exploring Digital Ecosystems (pp. 393-405). Springer, Cham.
The article is presented by one of the best contributors who presented at the XV
conference of the Indian Chapter of AIS (ItAIS) that was majorly held at the University of the
Pavia, present in Italy. The article includes the research of Floreddu and Cabiddu which shows
the combination of the strategies and the corporate reputations all together. The motive is to
determine the six media communication strategies. The authors made use of the longitudinal
explorative multiple case study and also the theoretical sampling that majorly emphasis on the
evaluation on Facebook. The findings of the article present that Facebook is one of the most
common social media websites which is used in the context of the different sectors. Furthermore,
corporate reputation is considered as positively linked to the businesses that can get involved