The Elements of Internet Marketing
Added on 2020-06-05
18 Pages4751 Words76 Views
INTERNETMARKETING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11.1 Elements of internet marketing........................................................................................11.2 Evaluate Internet marketing mix......................................................................................21.3 Description on comparison of internet marketing tools. .................................................31.4 Define interactive order processing..................................................................................4TASK 2............................................................................................................................................52.1 Mechanics of search engine marketing............................................................................53.1 Conducting secondary market research............................................................................52.2 description on suitable opt-in email marketing newsletter...............................................72.3 Define various guidelines to have the best practice in online publication.......................72.4 Define using of innovative digital media communities....................................................8TASK 3............................................................................................................................................93.2 Prepare designing of online survey for Amazon..............................................................93.3 electronic customer relationship.....................................................................................11TASK 4..........................................................................................................................................114.1 marketing plan for internet.............................................................................................11CONCLUSION .............................................................................................................................11
INTRODUCTIONInternet market is an online activity which help as enhance promotional activity in the mindof person. It is online processing activity which leads to work as to get connected with varioussources like website, social media, emails and mobile etc. Large number of individuals are dependson online marketing activities. To promote their marketing activity so that firm can enhanceproductivity and profitability. According to present scenario social media technique has become themost important pillar in relation to gather attraction of them to product and services. It is most effective tool in order to promote goods and services over the internet. Theorganisation who want to expand their business activities are moving towards online businessactivities so with the help of this firm can have rapid growth. It is most important in order toenhance the productivity and profitability of business (Hanson and Kalyanam, 2007). It works as toget over from traditional type of advertising method which is also time consuming and cost-effective process. The present report is focusing onto activities of Amazon website who is engagedin online shopping methods. This kind of facility are very useful in order to enlarge onlineactivities in market by satisfying customers. The main aim of this is to have development in orderto take whole digital media market which is inclusive of various tools of online advertising. Illustration 1: Internet marketing(Source: Internet marketingh, 2016)TASK 11
1.1 Elements of internet marketingInternet marketing means the marketing which is done on internet. This type of marketing usesvarious types of methods such as online advertisements, banner advertisements, pay per click, andtargeted email lists etc. This is one of the most growing business nowadays as large number ofpeople uses internet. The popular search engines used for such marketing are google and yahoo.The main goals of internet marketing is to drive traffic to advertiser’s websites, capture leads andconvert them into customers (Kiang, Raghu and Shang, 2000).The internet marketing includes following elements:The designs of advertiser’s websites is one of the important elements of internetmarketing. Design of advertiser’s website must be very attractive so it builds trust ofcustomer on websites of company. The contents on every page of advertisers’ websites must be related to their goalsand desired tasks. Each word on websites must include purpose which aim only inbuilding trust with customer to increase sales.Give people your knowledges and skills which help them in solving their problemsand also help in increasing sales.The contents use in website must be simple so can be understand by customers andnot make them confused by reading contents or phrases used in contents.They have to teach their customer about what the products and services.It also includes email marketing. The websites include the email address ofcompany on which customer can get connected with company to solve customers’problems, support them and encourage them.Search engine optimisation also helps in internet marketing Always try to improvequality of your websites by reducing load time of your websites, by using goodHTML codes, compress and resize photographs or images.Internet marketing is long termed project. It is cannot be done in one day. Forsuccessful internet marketing testing retesting and testing again is done.2
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