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Elements of internet marketing in Amazon

   

Added on  2020-01-15

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INTERNETMARKETING 1
Elements of internet marketing in Amazon_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Elements of internet marketing of Amazon...........................................................................31.2 Evaluate the internet marketing mix of the Amazon.............................................................41.3 Comparison between marketing tools and E-tools................................................................51.4 Explain interactive order processing of Amazon...................................................................52.1 Demonstrate the search engines of marketing in Amazon.....................................................62.2 Write a news later for opt-in email marketing.......................................................................72.3 Follows guidelines for best practices in online public relations............................................82.4 Demonstrate that how Amazon can use new digital media communication.........................93.1 Conduct secondary market research in CRM......................................................................103.2 Design online survey of Amazon.........................................................................................103.3 Uses of electronic customers relationship management......................................................11TASK 2..........................................................................................................................................124.1 Produce an outline for internet marketing plan for an Amazon...........................................124.2 ..............................................................................................................................................13CONCLUSION..............................................................................................................................13REFERENCE.................................................................................................................................142
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INTRODUCTIONInternet marketing refers to advertisements and marketing efforts which can be used forselling through e-commerce. Internet marketing is a special strategy for those who are looking tothe internet for shopping (Berisha-Namani, 2013). Amazon is international segment focusing onretail sales of consumer products. It includes selling through websites such aswww.amazon.com.au, www.amazon.de etc. Amazon allows its customer to access its websitedirectly and through website (Amazon.com Inc. 2016). The company offers annual membershipprogram that includes shipping on a range of items, access to streaming of range of television,and other benefits. The organization provides programs which enable the sellers to sell theirproduct and fulfil orders through websites. This report contains the element of internet marketingwhich is adopted by Amazon. Further, it also emphasizes on order process which helps to serveto the customers.TASK 11.1 Elements of internet marketing of AmazonMost of the organization’s primary goal is growth. It involves constant acquisition ofpotential customers than the existing customers. By marketing on internet, Amazon can createcustomers acquisition program to associate with the new users. This also helps the organizationto leads new generation in anywhere to the world (El-Gohary, 2012). Following are the elementsof internet marketing of Amazon:Design: Designing attracts the customers. Thus, it is important to focus on designing inthe internet marketing. Designs attract the customers and it helps to maintain trust of theusers towards the Amazon. It is important to look and feel good (Gangeshwer, 2013). Strategic content: Strategic content means creating content which drives the user forachieving specific goals (Gautam, 2012). Strategic content of the Amazon helps thecustomers to know how order with the help of website.Search engine optimization: If organization creates its new blog post or any other formof content, then they must optimize the search engines (Grifoni, D'Andrea and Ferri,2013). For this, the Amazon must include keyword of the blog title and heading tags.3
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Promote: Social media can be helps to doing online these days. This social media helpsto promote the business (Kent and et.al., 2013). It includes Facebook, Twitter, Google+etc. It helps in actively promoting the content of Amazon. Email marketing: Email marketing is an extremely cost-effective internet marketingelement (Matikiti, Afolabi and Smith, 2012). When it is used properly, it can help toincrease the sales to new levels. Good marketing email can assist the Amazon to increasesales conversion, generate repeat sales etc. Digital Marketing: Digital marketing defines as to delivered advertisements throughdigital channels such as social media, websites, emails and mobile etc. this covers widerange of Amazon market activities. It is a part of promotion of chosen business throughelectronic media.E-commerce: E-commerce is a buying and selling of goods and services throughelectronic network. These transactions can be occur in B2B, C2C and B2C. In Amazon e-commerce conducted variety of application such as e-mail, online shopping and webservices. E-business: E-business is conducted of business processes on the internet. These includesbuying and selling products, supplies and services, servicing customers, processingpayments and manage production control in Amazon. They can collaborating by sharinginformation, running automated employee services and recruiting etc. Internet micro environment: Micro environment includes individual or organizationthat deal with suppliers, competitors, customers and employees etc. on regular basis.They all have direct linked with the activities of Amazon which effect by their actions.Internet macro environment: Macro environment involves factors that are outside fromthe Amazon such as economy, government policy and social changes. Society is a factorthat impact on customers of Amazon that directly impact on consumers. Speed ofdeveloping internet and technology in each society creates impact on business in moderntime. 1.2 Evaluate the internet marketing mix of the AmazonInternet marketing of the Amazon coordinate with the elements i.e. product, price, placeand promotion. Internet has changed the way for selling the product and service of Amazon. The4
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