Emerging Trends in the Hospitality Industry

Emerging Trends in
the Hospitality
Industry

Table of Contents
INTRODUCTION ..........................................................................................................................3
LEADERSHIP STYLES.................................................................................................................3
Leadership traits ........................................................................................................................3
TYPES OF LEADERSHIP ........................................................................................................5
Leadership style applied by pizza express .................................................................................5
Emerging trends in hospitality industry .....................................................................................6
ORGANISATIONAL RESPONSIBILITY ....................................................................................6
RESPONSIBLE LEADERSHIP.................................................................................................8
Critical evaluation of concepts in pizza express.........................................................................8
CORPORATE SOCIAL RESPONSIBILITY ................................................................................9
CSR IN hospitality industry .....................................................................................................10
Benefits of CSR ........................................................................................................................10
Benefits of CSR to government ...............................................................................................11
Benefits to pizza express...........................................................................................................11
Social media practices use in organisation....................................................................................12
Implications for better customer satisfaction and experience ..................................................14
CONCLUSION .............................................................................................................................14
REFERNCES.................................................................................................................................15

INTRODUCTION
Hospitality industry refers to broad category which includes, lodging, event planning,
transportation, tourist industry (Novak,2021). Hospitality industry plays an important role as
when travellers come they need place to stay and take some rest. People when go for vacation or
trip they need place where they can stay and get food, beverages and comfortable rooms. Pizza
express is a restaurant which was founded in 1965 by Peter Boizot. Its head quarters are in
Uxbridge, England, UK.
It provides good services to its customers and quality of food is also good. In the report
different leadership traits, styles are described and leadership style used by organisation is also
discussed. Organisational responsibility and responsible leadership are discussed and how this
concept is applicable on pizza express. Corporate social responsibility and its benefits to society
as well as hospitality industry, government. Evaluation is done of social media practices used by
organisation and its implications for better customer satisfaction.
LEADERSHIP STYLES
Leadership refers to the art of motivating or influencing people towards achieving
common gaols and objectives of the organisation. It helps in boosting confidence of employees
by giving them rewards, benefits or incentives. A leader helps in convincing workers to perform
well and they have to work according to instructions given by them.
Leadership traits
Leadership traits can be defined as the qualities or skills that an individual person has for
being an effective leader. There are some traits that a leader should have so that proper
instructions or guidelines can be provided to members for accomplishing organisational goals.
Leaders help in providing guidance to team members and show them way for reaching their
target. They make plans and strategies to improve the performance of employees when needed
and give rewards to person who perform well in achieving goals of the company (Altin,
Koseoglu and et.al.2018).
Traits :

 Effective communicators- leaders should have good communication skills so that they
can influence other person easily and guide them way to achieve target. In pizza express
leaders are having good communication skills and they motivate their team members to
work efficiently to reach target.
 Accountable and Responsible - Leaders are accountable or answerable to senior
managers about work done by their team members. They are given responsibility by
upper level managers to guide their team and all are having same objective that is to
increase productivity of organisation and earning more profit by creating good image in
the market. It is the responsibility of leader to give answer to top level managers about
employees performance and if any training is required (Altinay and Taheri, 2019).
 Long term thinkers – Leaders are making plans for future and they take decision for
growth of organisation in future. Hey make plans and strategies which will be beneficial
for company in long term. In pizza express all the leaders are making plans for achieving
long term goals and they research about every aspect very carefully so that no wrong
decision is taken.
 Confident – Leaders should have confidence while interacting with their team members.
If leader is not confident then workers will not listen instructions given by leader, so a
leader must have confidence then only other people can be influenced or motivated.
Employees will give their best when their leader is properly explaining all the things to
them.
 Self motivated- Leader should be self motivated because it is the quality of good leader
to be motivated so that they can influence or convince others to focus on achieving goals
and objectives. It is necessary that leaders should have the ability to make employees
work and performance appraisal can be done to boost morale of workers and they can
work efficiently and effectively.
These are some leadership traits that are applied in pizza express to make employees understand
work and they can work effectively. Leaders are allotted of different teams and all focus on
achieving common organisational goal (Andriani, Kesumawati and Kristiawan, 2018).