Emirates Airlines Company Report

The following paper is based on Emirates Airlines Company. Emirates Airlines was founded in the United Arab Emirates in 1985 (UAE). The company is wholly owned by the Dubai government, and it is the Middle East's largest aircraft manufacturer. Clients receive business air transportation administrations as part of the company's services. Maintaining a strong market position is critical to an organization's long-term success. Situating serves as a safeguard against competition. Furthermore, location allows a company to survive in an industry characterized by poor construction.

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Emirates Airlines Company
1. Description of Company
i. Background
Emirates Airlines was founded in the United Arab Emirates in 1985 (UAE). The company is
wholly owned by the Dubai government, and it is the Middle East's largest aircraft manufacturer.
Clients receive business air transportation administrations as part of the company's services. The
"company operates approximately 3,400 flights each week from its primary hub, which is located
at Dubai International Airport," according to estimates. More than 151 cities in 74 different
countries are served by the aircraft. The objections of the association may be found on six
different continents.
In addition, "the company is among the top ten largest aircrafts in terms of the number of
passengers transported, fleet size, and revenue." Emirates Airlines carried 34 million passengers
and 1.8 million tons of cargo in its 2012/2013 financial report. The firm anticipates that its client
base will grow in the future (Migdadi, 2018). According to estimates, the organization accounts
for almost 40% of all flights at Dubai International Airport. Garhoud, Dubai, is the location of its
central command. Apart from supporting the UAE's interests, the organization's missions make it
obvious that it intends to establish itself as the industry's trailblazer. Despite the fact that it is
relatively new to the industry, the company has successfully differentiated itself by providing
exceptional service. It has just received over 500 honors, and it appears that it will go for many
more.
i. Objectives
Maintaining a strong market position is critical to an organization's long-term success. Situating
serves as a safeguard against competition. Furthermore, location allows a company to survive in
an industry characterized by poor construction. "The major premise of better than expected
execution over the long haul is supportable upper hand," Mind and Meyer argue. Separation and
low cost are the two most basic types of upper hand that an organization might have. Emirates
Airlines' fundamental serious mechanism is coordinated separation. Separation is defined by

Mind and Meyer to include the interaction by which an association seeks to be unique. The
separation strategy is based on readily available criteria that are highly valued by buyers.
With regard to several components, an organization might put together its separation technique.
The organization's delivery system and advertising strategy are two examples of these
components. As a result, corporations choose the most valuable characteristics to use as market
differentiation elements (Safi, 2011). Emirates Airlines has made innovation its primary market
differentiation factor. By incorporating inventive innovation, the company has established itself
as a heritage.
One of the areas where the company has focused is on improving the productivity of its interior
frameworks. The importance of nonstop progress appeals to Emirates Airlines. Its expansion
strategy isn't just limited to armada expansion; it also extends to its workforce. For example, the
aircraft has established an IT Innovation Board, which is charged with evaluating the
association's presentation in terms of innovation (Gabreski, 2013). The Board meets quarterly to
produce new ideas on the most efficient way to work on the organization's internal structures. As
a result, the company can offer new mechanical arrangements, streamlining its presentation. As a
result of this approach, the company has been able to provide excellent services to its clients.
2. Operation Management Decision Areas
a) Decision Areas
The 10 functional regions of Operations Management are listed below, along with explicit
models from Emirates Airline's perspective:
1) Workforce and product strategy:
During this stage, businesses decide what kind of service and what kind of product they will
provide to their customers. During the decision-making process, the cost factor is the most
important consideration. Emirates Airline is committed to providing its customers with low-cost
flights and excellent service.
2) Quality:

Because of the fierce global competition, businesses must adhere to the strictest requirements in
order to entice their customers (Alashty, 2015). In terms of Aeroplan's, administration, and
booking assistance, Emirates Airline is the finest. Each representative has a set of guidelines to
follow in order to adhere to the carrier's quality approach.
3) Plan to cycle and set limits:
During this period, significant items take precedence over those pertaining to aid. The type of
innovation used and the representatives' abilities are extremely important.
The nature of the item being given and the upkeep required for such products are two factors that
influence the cost. Emirates Airline promises that its planes are the best in the industry. The first
aero plane to remember p was Emirates Airline.
4) Area:
The area plays a key role in becoming a central member of the global business. Simple access to
the global local area aids in the growth of business. One of the major impediments to leading
global company is the United Arab Emirates. The fact that Emirates Airline is based in the
United Arab Emirates offers the plane an advantage.
5) Plan for the format:
The format strategy of organizations in the help industry piques the interest of customers. It has
an endless influence on them (Cheng, 2018). Emirates Airline's jets are meticulously designed to
meet the preferences of its passengers. The interiors have a basic feel to them.
6) Plan for human resources and occupations:
Workers play an important role in the success of any organization. In the administration industry,
representatives become even more important because they are the ones who have direct contact
with the clients. All things considered, acceptable guidelines for representatives should be
established.
Emirates Airline has strict guidelines for its employees that require them to interact with
customers in a positive manner. The carrier's kind and accommodating air-masters are an added
bonus.

7) The executives of the production network are as follows:
An organization's production network and executive’s arrangement should be excellent so that
the clients' requirements are met within the specified time frame. Emirates Airline has several
divisions to ensure proper working so that its clients don't have to wait for different
administrations. The Aeroplan has progressed to the point of establishing a self-contained cargo
division.
8) Stock:
Stock: There are several factors to consider in this activity, including merchants, merchandise
accessibility, human resources, and the cost of storage (Chen, 2014). As previously stated,
Emirates Airline has a separate freight section that works independently to discover the most
cost-effective means of transporting goods.
9) Planning:
The booking of goods and services should correspond to the needs of the customers. Because the
UAE is a popular business destination as well as a growing destination for long-haul flights, it is
critical for airlines to have a solid flight plan in place. Emirates Airline has structured its flight
schedule in light of these requirements and makes every attempt to accommodate travelers.
10) Upkeep:
The upkeep of significant resources is a must for organizations in order for their clients to
receive regular administrations. Emirates Airline has an enormous support team that looks after
the upkeep of its planes and other assets.
b) Emphasizing the five most important decision areas
The board's activities cover a wide range of areas, including strategic, functional, and critical
levels. The strategic challenges concern the association's board strategy, organization, hardware
selection, and selection (Migdadi, Identifying the best practices of airlines’ green operations
strategy: A cross-regional worldwide survey, 2018). The operational difficulties, on the other

hand, deal with stock management, material management, traffic, planning, and creation, among
other things.
As indicated, Emirates Airlines has divided its tasks into numerous functional regions, which are
commonly referred to as divisions.
1) Division of acquisition and coordination:
The section is charged with sourcing, evaluating, and bargaining for a variety of high-value and
sophisticated administrations and commodities. The office ensures that all of the organization's
products and services adhere to the established acquisition and coordination requirements.
2) Controlling the quality:
According to Shah, quality control is the foundation of Emirates Airlines' success. The quality
control office is accused of failing to ensure that the company's armadas are in good working
order. In addition, the office ensures that the company has a cutting-edge aircraft fleet. Given
that Emirates Airlines is in charge of the administration arrangement, the office must ensure that
clients are treated with the utmost respect.
3) Data-driven innovation:
The company is dedicated to providing the best administrations to its clients. The corporation has
established a data innovation office in order to achieve this goal. The section enables the aircraft
to provide a variety of IT setups and services to clients (Okeudo, 2015). The office has been
charged with the responsibility of furthering the association's IT arrangements.
4) Booking and traffic:
Emirates Airlines serves numerous objections across the six main lands, and in this way, the
aircraft ensures that the flights are successfully planned and controlled across all of the courses
in order to serve its clients effectively.
5) Human resource:
The Emirates Group is committed to developing a strong, innovative, and adaptive human
resources base, and it has established an HR division to achieve this goal. The office is accused
of having the responsibility of altering the firm's and representatives' benefits.

3. Performance evaluation
a) Evaluation of performance in Emirates Airlines
The presentation supervisory crew from Emirates' Customer Affairs and Service Audit
Department identified three key areas in which the unit's exposition will be judged. The Quality
of Response is the most important area. The directors gather here to discuss the nature of the
workers' reactions to client complaints and the tone of general correspondence (Kadam, 2020).
The goal of the unit's activity is to respond to all client calls and messages in order to assure
Aeroplan consumers that their experiences, problems, and ideas are important to the company.
The Quality of Operations and Resolution Time region follows. The Performance Manager
assesses and dissects the time required for successful work with one client or for taking care of
one case while zeroing down on these space metrics. These details are crucial to examine since
customers may cease using the carrier's services if they are unable to contact the customer
support team and receive necessary assistance in a timely manner.
Customer Experience and Satisfaction is the third region. The Department's supervisors believe
that the character of the exhibition in this division can be appropriately assessed basically by
referring to the clients' inputs. In this way, great thought is given to directing studies that may
demonstrate the level of client satisfaction with the various sorts of assistance and support
provided.
Army concern partnerships are increasingly adopting execution examination approaches, which
include air hoses. The focus of this study, Emirates Airlines, is the Middle East's largest
conveyor and one of the most advanced air hoses ever devised (Singh, 2012). The company
places a special emphasis on providing comfortable, advantageous, and satisfying winging
experiences to its consumers. The effectiveness, usefulness, and thought process of its winging
personnel account for a large part of its achievement in customer administration and fulfilment
each cycle, as well as the functional competence of its Aeroplan.
b) Emphasizing productivity and forecasting
Quantitative and subjective procedures are the two basic methodologies that organizations might
utilize in determining metrics. The Delphi technique, situation composing, and intuitive or

abstract methodology are examples of subjective approaches to estimating. Quantitative
techniques, on the other hand, entail studying historical data within a specified time series. The
term "time series" refers to data acquired over a period of time. The data is then utilized to
predict what will happen next.
The use of a time series approach to determining future options is incredibly viable. Time series
can be used by directors to make current decisions and goals (Mian, 2020). The time series
approach to gauging assumes that earlier patterns in an association's presentation will continue.
Various components of the time series technique are involved, including repeated variety,
sporadic variety, occasional variety, and the common pattern.
Furthermore, the time series technique allows for the application of a variety of strategies. The
least square approach, the straight technique, and the moving normal strategy are all included.
The moving-normal technique is particularly useful for determining when a certain component
should be changed on a regular basis. It is essential for the acquired data to follow a fairly linear
direction while using the moving-normal approach for gauging. In terms of variations, it should
also have a certain cadenced example (He, 2019). When it comes to gauging, Emirates should
take a quantitative approach. The firm should adopt the moving-normal technique for forecasting
in particular. Emirates Airlines keeps track of the number of passengers it has transported over a
given time period, such as a year. The company will be able to establish a pattern for changes in
the volume of its client base. Using this data, the company will be able to forecast how it will
change its capability in the future. Emirates Airlines understands the importance of innovation in
anticipating.
4. Conclusion
According to the findings of the aforementioned analysis, Emirates Airlines has worked out how
to achieve an optimal market position in recent years. The organization's success has resulted
from the inclusion and use of effective management practices. Identifying with the tasks of the
executives, promoting, and quality management are examples of such activities. The aircraft's
success is evidenced by its rapid growth and market expansion. The carrier has figured out how
to enter the six main lands since its inception. Furthermore, the company has increased the size
of its armada in order to better service the market's needs (AlSuwaidi, 2020). The reception of

powerful serious systems has aided the company's growth. Because of its large market potential,
the UAE carrier business is characterized by fierce competition.
To provide an exceptional client experience, the firm relies on innovation. The firm has been
able to maintain a high level of client loyalty as a result of its separation. One of the areas where
the company has focused is on coordinating emerging Information Communication Technologies
inside its aircraft. This has played a significant role in increasing the clients' level of satisfaction.
Because of the rapid pace of mechanical change, Emirates Airlines conducts a continuous survey
of the most prevalent creative innovations in order to improve its operational effectiveness.
Furthermore, the airline promises that its planes are of high quality and safe.
5. Recommendations
It is critical for Emirates Airlines to consider the following topics in order to increase its
seriousness.
Advancement:
In order to meet the clients' moving demands and requirements, the carrier should consider
investing in emerging technologies. One of the areas where the company could focus is on in-
flight customer loyalty. The company should ensure that its planes are equipped with the most
up-to-date and emerging data communication technologies. The company should also be focused
on introducing new products and services, which will allow it to appeal to a wide range of
customers.
Preparing for client care:
The carriers' success over the last few years has been based on outstanding customer service.
Emirates has implemented a compelling information-driven in-flight arrangement in order to
deliver a one-of-a-kind client experience (Sakiz, 2017). The KIS is used to prepare the lodge
personnel with traveler information. As a result, the staff members have more up-to-date
information on the passengers. As a result, the aircraft's ability to provide tailored client help
improves.
Executives' responsibilities include:

Emirates Airlines could consider improving its operational efficiency. In order to achieve this
goal, the company must ensure that the various divisions' tasks contribute to the achievement of
the optimal level of cooperative energy. As a result, it is critical for the company to encourage
effective internal communication, which will improve cooperation among representatives from
diverse divisions.

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