Emirates Airlines Company Report

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Emirates Airlines Company
1. Description of Company
i. Background
Emirates Airlines was founded in the United Arab Emirates in 1985 (UAE). The company is
wholly owned by the Dubai government, and it is the Middle East's largest aircraft manufacturer.
Clients receive business air transportation administrations as part of the company's services. The
"company operates approximately 3,400 flights each week from its primary hub, which is located
at Dubai International Airport," according to estimates. More than 151 cities in 74 different
countries are served by the aircraft. The objections of the association may be found on six
different continents.
In addition, "the company is among the top ten largest aircrafts in terms of the number of
passengers transported, fleet size, and revenue." Emirates Airlines carried 34 million passengers
and 1.8 million tons of cargo in its 2012/2013 financial report. The firm anticipates that its client
base will grow in the future (Migdadi, 2018). According to estimates, the organization accounts
for almost 40% of all flights at Dubai International Airport. Garhoud, Dubai, is the location of its
central command. Apart from supporting the UAE's interests, the organization's missions make it
obvious that it intends to establish itself as the industry's trailblazer. Despite the fact that it is
relatively new to the industry, the company has successfully differentiated itself by providing
exceptional service. It has just received over 500 honors, and it appears that it will go for many
more.
i. Objectives
Maintaining a strong market position is critical to an organization's long-term success. Situating
serves as a safeguard against competition. Furthermore, location allows a company to survive in
an industry characterized by poor construction. "The major premise of better than expected
execution over the long haul is supportable upper hand," Mind and Meyer argue. Separation and
low cost are the two most basic types of upper hand that an organization might have. Emirates
Airlines' fundamental serious mechanism is coordinated separation. Separation is defined by

Mind and Meyer to include the interaction by which an association seeks to be unique. The
separation strategy is based on readily available criteria that are highly valued by buyers.
With regard to several components, an organization might put together its separation technique.
The organization's delivery system and advertising strategy are two examples of these
components. As a result, corporations choose the most valuable characteristics to use as market
differentiation elements (Safi, 2011). Emirates Airlines has made innovation its primary market
differentiation factor. By incorporating inventive innovation, the company has established itself
as a heritage.
One of the areas where the company has focused is on improving the productivity of its interior
frameworks. The importance of nonstop progress appeals to Emirates Airlines. Its expansion
strategy isn't just limited to armada expansion; it also extends to its workforce. For example, the
aircraft has established an IT Innovation Board, which is charged with evaluating the
association's presentation in terms of innovation (Gabreski, 2013). The Board meets quarterly to
produce new ideas on the most efficient way to work on the organization's internal structures. As
a result, the company can offer new mechanical arrangements, streamlining its presentation. As a
result of this approach, the company has been able to provide excellent services to its clients.
2. Operation Management Decision Areas
a) Decision Areas
The 10 functional regions of Operations Management are listed below, along with explicit
models from Emirates Airline's perspective:
1) Workforce and product strategy:
During this stage, businesses decide what kind of service and what kind of product they will
provide to their customers. During the decision-making process, the cost factor is the most
important consideration. Emirates Airline is committed to providing its customers with low-cost
flights and excellent service.
2) Quality:

Because of the fierce global competition, businesses must adhere to the strictest requirements in
order to entice their customers (Alashty, 2015). In terms of Aeroplan's, administration, and
booking assistance, Emirates Airline is the finest. Each representative has a set of guidelines to
follow in order to adhere to the carrier's quality approach.
3) Plan to cycle and set limits:
During this period, significant items take precedence over those pertaining to aid. The type of
innovation used and the representatives' abilities are extremely important.
The nature of the item being given and the upkeep required for such products are two factors that
influence the cost. Emirates Airline promises that its planes are the best in the industry. The first
aero plane to remember p was Emirates Airline.
4) Area:
The area plays a key role in becoming a central member of the global business. Simple access to
the global local area aids in the growth of business. One of the major impediments to leading
global company is the United Arab Emirates. The fact that Emirates Airline is based in the
United Arab Emirates offers the plane an advantage.
5) Plan for the format:
The format strategy of organizations in the help industry piques the interest of customers. It has
an endless influence on them (Cheng, 2018). Emirates Airline's jets are meticulously designed to
meet the preferences of its passengers. The interiors have a basic feel to them.
6) Plan for human resources and occupations:
Workers play an important role in the success of any organization. In the administration industry,
representatives become even more important because they are the ones who have direct contact
with the clients. All things considered, acceptable guidelines for representatives should be
established.
Emirates Airline has strict guidelines for its employees that require them to interact with
customers in a positive manner. The carrier's kind and accommodating air-masters are an added
bonus.