Cultural Diversity in Woolworths Supermarket

This document discusses the cultural diversity initiatives implemented by Woolworths Supermarket, including their commitment to hiring employees with diverse backgrounds, their involvement in the Migration Council of Australia's Friendly Nation Initiative, and their efforts to address salary wage gaps. The document also provides recommendations for enhancing cultural diversity within the organization.

Emotional Intelligence,
Cultural Intelligence and
Diversity
(Speaker notes)

1
Slide 1
As a student, it is significant for me to understand the aspects of cultural diversity that is
implemented within an organization.
Slide 2
Woolworths Supermarket is determined to be the grocery or supermarket store chain that is
founded in 1924 in Australia. It specializes in selling grocery products along with other products
such as stationery items, magazines, health and beauty products, household products and many
more. Currently, it operates 1000 stores all over Australia: 19 convenience stores and 976
supermarkets. The number of employees that works within the organization is 115,000. The
revenue of the company in 2018 is estimated by A$56.726 billion. Approximately 80% of the
Australian supermarket is owned by Woolworths.
Slide 3
Woolworths Supermarket follows multicultural diversity in order to reflect the diversity of the
workforce. Based on its cultural diversity the organization aims to appoint people who possess
the cultural and ethnic background and provide them Inclusive Leadership training. It helps them
to understand and involve within the community in which they operate. On the other hand, the
organization also contributes in Migration Council of Australia's Friendly Nation Initiative to
serve access to employment opportunities and pathways to migrants and refugees migrating to
Australia, especially after being affected by the Syrian crisis. Moreover, it also aims to adopt
corporate responsibility initiatives to hire talented employees within the organization to complete
insensible bias training. The initiatives are designed to promote and reward the team members
for their good performance. The organization also takes initiatives to maintain a workplace that
safeguards the wellbeing and health of the employees, visitors, and customers. Meanwhile,
Woolworths is taking the initiative to provide the best shopping experience to its huge customer
base in order to enhance cultural diversity. As a result, the company has developed community
demographics to facilitate greater insights for recruitment decisions and enable better-informed
product ranges. Furthermore, the company is also taking the initiative to raise a campaign that
states "No salary wage gap between female and male employees."

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Slide 4
To gain relevant information about the cultural diversity initiative of Woolworths Supermarket
various secondary sources have been used. The research has been conducted with the help of
articles from newspapers, journals, and magazines that provided with a piece of appropriate
knowledge regarding the cultural diversity adopted within the firm. On the other hand, the
textbooks, scholarly books, reference books helped in gathering information about the cultural
framework policy of Woolworths. Moreover, the website of Woolworths helped in providing
adequate information about the objectives and vision of Woolworth’s diversity policy or
initiatives.
Slide 5 (image)
The figure represents the fact that Woolworths aims to develop an inclusive workplace for its
employees to feel appreciated irrespective of their gender identity, sexual orientation, age,
ethnicity and disability.
Slide 6
The initiatives adopted by Woolworths such as Friendly nation initiative of the Migration
Council of Australia helps in providing various opportunities to the migrant group. The
initiatives are implemented by the organization to make sure that the diversity-related programs
are improving successfully and appropriately. The initiatives help the company to leverage,
respect and value exceptional contribution of people with diverse perspectives, experiences, and
backgrounds. This helps in providing unique customer service to the diverse community. The
diversity dimension initiative is implemented to fulfill the commitment of recruiting the
Aboriginal team members across Australia. Moreover, the initiatives demonstrate a strong
representation of women within the management, operational and support roles. With the help of
the campaign related to the equivalent position and salary of female and male, Woolworths has
created a remuneration principle and inclusion and diversity strategy to improve the areas related
to salary wage gaps. On the other hand, the initiatives help the company to maintain and build a
workforce that encourages and supports diverse contributions and perspectives.

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Slide 7
To enhance its cultural diversity policy or initiative, Woolworths must identify differences based
on management style, personality, religion, gender, and race. The organization must also
enhance personal evaluation of overall diversity-related programs. On the other hand, the
company must also improve its communication skills to value and embrace different perspectives
of people. It must be aware of various diversity-related factors to become productive and
welcoming. It will help in understanding the background and culture of an individual working
within the organization. This will also help in enriching the experiences, culture and unique
perspective of the organization.
Slide 8
All these sources such as scholarly books, journal articles, reviews, and textbooks helped in
gaining relevant recommendations for enhancing cultural diversity for Woolworths. The
recommendations gathered from these sources will be beneficial for enhancing Woolworth’s
cultural diversity.