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Employability Skill Assignment : Travelodge hotel

   

Added on  2021-01-02

19 Pages5569 Words24 Views
Professional DevelopmentMarketing
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EMPLOYABILITY SKILLS
Employability Skill Assignment : Travelodge hotel_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Set of own responsibilities and performance objectives.............................................................3Evaluation of own effectiveness against defined objectives.......................................................4Recommendations for improvement...........................................................................................5Review of motivational techniques in improving quality of performance.................................6TASK 2............................................................................................................................................72.2 Formal letter and memo........................................................................................................8Effective time management strategies........................................................................................9TASK 3..........................................................................................................................................10Roles that people play in a team and how they can work together to achieve shared goals.....10Analyze team dynamics............................................................................................................11Suggest alternative ways to complete tasks and achieve team goals........................................12TASK 4..........................................................................................................................................14Tools and methods for developing solutions to problems........................................................14Develop an appropriate strategy for resolving a particular problem of labour turnover...........14Evaluate the potential impact on business of implementing the strategy.................................15CONCLUSION..............................................................................................................................16REFERENCE.................................................................................................................................17
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INTRODUCTIONEmploy ability skills are fundamental set of qualities which is required by each and everypersonnel within any organizations. The study will cover a description to certain responsibilitiesof marketing manager and self assessment. It will introduce work based problems and solutionsto overcome it (Raman and Koka, 2015). This report will cover its tasks in context of Travelodgehotel of UK founded in 1985, with a number of approximately 19,000 employees till now. Thestudy will cover various motivational techniques to improve quality of work. It will include rolesthat people play in a team to achieve shared goals. Along with this, the report will cover differentstrategies to reduce identified issue of labor turnover in organization.TASK 1Set of own responsibilities and performance objectivesBeing a Marketing Manager of Travelodge company, set of my own responsibilities canbe defined on the basis of different marketing functions performed by organization. Developing marketing plan-It is one of the foremost duty to formulate a proper marketing plan for company toregulate certain marketing actions with respect to hospitality industries (Moore and Morton,2017). For hotel Travelodge, I am responsible to deliver a strategic and clear outlet of activitiesthat has to be performed by team for advertisements, approaching customers and other relatedfunctions. Designing promotional strategies-Effective planning for the hotel regarding its promotions is principle responsibility thathas to be designed collectively with support of team. Selection of proper media agencies,specifying sales representatives, choosing suitable branding strategies etc. need to be look after. Increasing sales and profit margins-Being a marketing manager, increasing sales and attracting customers is one of the mainresponsibility to perform (Vlachopoulos, Harris and White, 2016). At Travleodge hotel, I amresponsible to apply range of theoretical models and strategies to increase sales and profitmargins of hotel.Developing market analysis strategies-
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It is a responsibility to provide a sustainable image to hotel by analyzing the status ofcompetitors existing in markets. For developing suitable marketing analysis strategies, myresponsibility is to carry out different external assessments related to market trends. For thisanalysis I also need to conduct customers' demands related to hotel services and related products.Managing team work-Managers have to manage its team and need to provide them guidelines, resolve theirissues and increase their productivity (Tan, 2016). At Travelodge hotel, I am responsible to attaindifferent needs of team members to make them feel motivated and supported.Evaluation of own effectiveness against defined objectivesSkillsConfident toperformI can stillimproveNeed towork on itAdaptabilityI am capable enough to adapt situation arises within organizations and work accordingly.✓Analytical skillsI can conceptualize critical problems and solve them effectively with help of applicable theories and models.✓Knowledge of media trends I am familiar and aware of changing and developing various promotional trends of media.✓I have a great approach to inculcate evolving media strategies with organizational advertisements.✓Prompt decision makingI can easily make quick and prompt decisions for selecting or applying any modification within any organizational plan. ✓Attention to detailsI pay keen attention to details to reduce chance of occurring errors or faults and to improve quality of work.✓Written skills
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