Strategies to Boost Employee Morale and Productivity at Audi

The report highlights the importance of employability skills in achieving goals and objectives, particularly for Audi corporate. It emphasizes that HR managers should focus on organizational goals while setting their own role and responsibilities. Additionally, effective communication and leadership are seen as key factors in building a team that can work together effectively. The strategies suggested include organizing motivational sessions for employees to boost morale, conducting management games to reduce stress, and providing monetary and non-monetary benefits to retain employees.

EMPLOYABILITY
SKILLS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Developing a set of own responsibility and performance objectives...............................3
1.2 Evaluating own effectiveness ..........................................................................................4
1.3 Recommendations for improvement................................................................................4
1.4 Motivational techniques to improve performance............................................................5
TASK 2............................................................................................................................................5
2.3 Time management strategies............................................................................................5
TASK 3............................................................................................................................................6
3.1 Roles people play in a team to achieve goals...................................................................6
3.2 Analyzing Team Dynamics..............................................................................................7
3.3 Recommendation to complete task and achieve team goals............................................7
2.1 Solution to work based problems.....................................................................................7
2.2 Various approaches and styles to communicate problems...............................................8
TASK 4............................................................................................................................................8
4.1 Developing solutions to problems....................................................................................8
4.2 Appropriate strategy for solving problem........................................................................9
4.3 Potential impact of implementing strategy.......................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Employability skills are usually the non-technical skills and knowledge which is
necessary for an individual to gain employment and participate efficiently and effectively in an
organization. Moreover, these skills are necessary for employees to get along with their
colleagues, to make effective decision and solve various problems of the corporate. These are
often considered as soft skills which include communication, planning and decision making
(Hacklin and Wallnöfer, 2012). In this context, present report focuses on developing a set of own
responsibilities and performance objectives for Audi which is a German car manufacturer
Company and corporate is making its presence in luxury automobile sector through their
innovative designs as well as engineering. This report also focuses on various styles of
communication used for communicating with employees at different levels.
TASK 1
1.1 Developing a set of own responsibility and performance objectives
As appointed as a Human Resource Coordinator at Audi, I will first inspect all the
standards and infrastructure which business corporate is providing to their employees. As stated
above, being a HR coordinator my responsibility and objective will be related with the
management and administration. In an automobile sector, corporate goodwill and sales plays a
crucial role as they are the backbone for the company to produce effective result (Bojeun, 2013).
To accomplish this, it is my prior responsibility to take care of them by providing them with
daily refreshments so that, they can feel fresh and work with full potential. Refreshment
constitutes tea, coffee, at times snacks etc. Health also plays a major role in growth of corporate
(Theriou and Chatzoglou, 2008). Therefore, it is my prior responsibility to look towards the
health of the workers and compliment them with motivational factors like incentives and
bonuses. Some own responsibility and performance objectives are as follows:
 Focus on conducting a training and development session which will increase the
knowledge of employees.
 Conducting a recruitment and selection program
 Developing communication skills for effective communication

1.2 Evaluating own effectiveness
The main aim and objective of Audi is to lead in both design and technology. Company
focuses on offering their customers sports vehicle, high quality and innovative products as
compared to their competitors (Jackson, 2014). I as an HR coordinator will work on below
mentioned responsibilities.
 Training and development session- Training and development session will help me in
developing new skills so that it will help me in organization to complete a particular task
more efficiently and effectively. This program will help me to get sufficient amount of
knowledge which will make my job profile more productive and qualitative. Recruitment
and selection program- Recruitment and selection program will help me in choosing best
the talent from the pool of candidates; it is only possible for me by preparing a job
description and job specification statement (Casakin and et. al., 2015).
 Developing communication skills for effective communication – Communication skills
will help me to have a precise and clear communication with customers as well as with
employee's. This will help in developing a strong bond with a large customer base.
1.3 Recommendations for improvement
Acting as a HR coordinator at Audi, I will focus on corporate issues like cost
minimization, developing a healthy corporate goodwill and providing excellent services to large
customer base (Messum, Wilkes and Jackson, 2011). I will implement various theories, models
and principles in order to improve the performance of employee's. Some areas for improvement
are: Communication and Feedback- I will focus on having a proper and effective
communication within corporate as it will lead to effective flow of information to
complete a requisite task. This is because if information is wrongly anticipated by
employees then it will affect a particular work and lead to hindrance among employees.
Further, I will focus on feedback of employees as it will develop an internal hope in them
as HR coordinator cares for them. Feedback will help in developing a strong bond
between superiors and subordinates (Hilderbrand, 2011). Opportunity of Evaluation- Employee's within Audi must come to know about the
conditions of organization. This process will help me in generating new ideas in order to
develop firm in the competitive market.
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 Engagement of employee’s- I will focus on developing strong interpersonal relationship
between superiors and subordinates. This process will help them to know each other
needs and experiences. Further, it will lead to new and innovative thought sharing
process.
1.4 Motivational techniques to improve performance
Motivational aspect will help employees to work with best of the efficiency and capacity
to achieve individual as well as organizational goals. As a HR coordinator of Audi, I will focus
on implementing Herzberg theory of motivation as it is considered as one of the best theory to
improve efficiency and further it assist in measuring effectiveness of employees (Spence and
Hyams-Ssekasi, 2014). This theory will help me to understand workers attitude and also their
different human needs. There is always a physiological need of individuals which is fulfilled
only through monetary terms. Other needs are based on hygiene activities which help employee's
to grow with responsibility, achievement and promotions. This will lead to the satisfaction of
employees. I will focus on this theory as it leads maximum satisfaction of individual’s needs and
wants.
TASK 2
2.3 Time management strategies
Time management strategies within the mentioned company will help me in completing
my work in due time from which organizational goals can be attained. Considering this, factors
which will be included in the time management strategies are as follows: Prioritize- By using this method, I will prioritize all the works according to their
importance. I will prioritize my work according to the tasks which are more important
than the least important ones (Tymon, 2013). The tasks which are prioritized will become
a plan for Audi corporate and whenever required I can reach back to the plan and make
some relevant adjustments accordingly. Work time- I can record as how much time a particular task consumes within corporate
and how much energy it requires for accomplishing it successfully. Exercise- Exercise have its own importance for individuals performance as being
HR coordinator in Audi I have to analyse that as which employee is completely fit to
perform a particular activity (Time management skill, 2014).
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 Flexibility- For proper time management, I have to plan some extra time for some
emergency which can arise anytime within business.
 Survival- During the ending year and peak season for Audi, I will work for longer in
order to sum up all the pending work and activities for effective result and performance
(Sung and et. al., 2013).
TASK 3
3.1 Roles people play in a team to achieve goals
Belbin Theory- This theory says that, a team is not only a group of individuals with job titles, it
is an accumulation of employee's who have a role to perform and same is easily understood by
other members as well. This theory helps in identifying workers behavioural strength and their
weakness at workplace (McGurk, 2010). Roles which employee's play in a team at Audi
corporate are:
o Plants- These are highly creative and are good in solving problems. They present new
ideas and approaches to corporate.
o Shaper- These are the individuals who challenge team to improve performance. Shapers
see problems as exciting and new challenges where other feels like quitting the situation.
o Implementer- These are the people who get things done and turn up the team ideas and
concepts into practical actions and plans (Time management skill. 2014).
o Completer finisher- These individuals focuses on completed a project or task thoroughly.
They also ensure that, work is been done without any errors and omissions.
o Coordinator- Coordinator acts as a guide who led the team to achieve corporate
objectives. They are considered as a good listener and consider all the valuable
suggestions which are given my team member within Audi.
o Team worker- These individuals provide their valuable support and ensure that
individuals are working effectively to achieve self and corporate objectives.
o Resource investigator- These are the people who explore options which are available to
them. They focus on developing new contacts and negotiate resources on behalf of team
(Rosenberg, Heimler and Morote, 2012).
o Monitor- Evaluator- These people are best in analysing and evaluating ideas. They are
also considered as a critical thinker and are strategic with organization approach.
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o Specialist- These employees in a team have some special knowledge to complete the job.
These skills and capabilities help them to maintain their professional status.
3.2 Analyzing Team Dynamics
Team dynamics is treated as a psychological force which affects and influences the
direction of team behavior and performance within the cited company. In this respect, this team
dynamics are usually developed by different individual traits working in a team, their working
relationship and environment in which team is performing their activities. As a HR coordinator
of Audi for recruiting and selecting best individuals I will make a team which will help me in
getting suitable candidate for the job. I will prepare a job description and specification which will
help me to get most suitable candidate for the job (Zuo and et. al., 2012).
The role which I will be playing will be of coordinator as I will guide my staff to work
with best for their efficiency to achieve their individuals and corporate goals. The candidates
who are selected might possess many roles. Some are planter as well as shaper and other
possesses different roles in a team.
3.3 Recommendation to complete task and achieve team goals
Audi can achieve their team goals when people in a team have a proper and stronger
coordination with their team members and team leaders. Proper and satisfactory commitment to
each goal is developed when all the team members get satisfied on specific objective of
corporate (Hind and Moss, 2005). Moreover, when whole of the team shares success of a
particular project than it is clearly evident that team has become more responsible, reliable and
Audi customers will be receiving best of possible services. Further, effective leadership and
communication strategies will help me in developing an effective team as with them I will be
able to achieve objectives of the corporate (Messum, Wilkes and Jackson2011). With effective
communication strategies, I have assigned task and responsibilities for all the members of team
which will help in developing healthy satisfaction level among them.
2.1 Solution to work based problems
Audi being an automobile organization requires sales person who can have effective
communication with their customers. Further due to lack in communication, corporate face
hindrance and disputes between customers and employees. Being a HR coordinator, it is my
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responsibility to solve problem as it can again lead to customer dissatisfaction (Eisele and et. al.,
2013). For solving this, I am implementing few points: Processing individual skills- I will focus on developing a training program for those
employees who are not effective in communication skills.
 Relationship needs- This will help me to identify that what employee require from
corporate and what organization is expecting from them. I have to develop a situation
where both personal and organizational goals are fulfilled.
2.2 Various approaches and styles to communicate problems
Better communication leads to healthy employer employee relationship and less
confusion within business corporate. Employees who have better and strong interpersonal skills
are more successful in their personal and professional life. As a HR coordinator, I will conduct a
meeting in which I will invite all the employee of Audi. I will convey all the problems which
organization is facing through an oral communication process. Moreover, I will consider their
suggestion in order to make effective decision for the corporate. I will also communicate a brief
message to develop a healthy relationship with workforce (Tymon, 2013). Moreover, I will set a
proper communication channel to make an effective flow of communication between employees.
I will implement Intercom facility so that, employees can get connected with each other and can
share their doubts if they are possessing. E-mail will help them to get connected so that they can
share their views and analysis and doubts with the attachment of file.
TASK 4
4.1 Developing solutions to problems
By working as an HR coordinator, I have felt that employees of Audi are quite
dissatisfied with work pressure. To accomplish and resolve it, I will undertake various tools and
methods which will help me in analysing cause of this problem. I will use benchmarking as a
tool which will help me in measuring performance standards against predetermined standards of
the corporate (Theriou and Chatzoglou, 2008). With this technique, I will compare sales and
productivity of the mentioned company with previous few years and this will show a vivid
statement that there is a huge reduction in sales and profitability of Audi.
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I will also evaluate employee database which provide more information regarding their
turnover and absenteeism. By analysing employee performance register, I found that employees
of Audi are not performing well as compared to previous years.
4.2 Appropriate strategy for solving problem
To resolve the given problem above, I will organize motivational session for human
resource base which develops positive attitude among employees of Audi. I will also organize
management games which helps in reducing the work stress of the employees and keep them
happier and energetic (Brewer, 2013). It provides assistance to me in retaining and sustaining
employees for longer duration. If employees are motivated, then their morale gets boosted and
they will work with high efficiency and capability. Therefore, I come to know that, monetary and
non- monetary factors will help me in reducing high turnover rate and absenteeism of employees
(Devambatla and Nalla, 2015). Monetary benefit such as bonuses, incentives, conveyance
allowance as well as other monetary benefits develops job satisfaction among the sales
personnel.
4.3 Potential impact of implementing strategy
By implementing above mentioned strategies, company can gain positive impact in terms
of boosting employee morale. By motivating employee, corporate will be able to provide quality
and cost effective services to their large customer base. It helps the company in increasing sales
and revenue as well. In context to this, monetary and non-monetary benefits motivate employees
to come up with best of their efforts. Games and activities which are so conducted help in
distracting their mind from routine work load so that, they become more energetic when next
time they perform a task (McGurk, 2010). Moreover, it leads to building a team of effective
employee which will help corporate in raising their efficiency and productivity.
CONCLUSION
From the above report it is clearly evident that, employability skills play a crucial role in
achieving goals and objectives of Audi corporate. HR manager of the mentioned company
considers organizational goals and objectives while setting its own role and responsibilities. It
also has been concluded that, time management strategies enables Audi to build and sustain
competitive advantage over others. Further, this report concludes that effective communication
and leadership are more effectual alternative to work as a team.
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REFERENCES
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development. Karnac Books.
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Sung, J. and et.al., 2013. The nature of employability skills: empirical evidence from
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Theriou, N. G. and Chatzoglou, D. P., 2008. Enhancing performance through best HRM
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