Importance of Employee Engagement and Its Development to Company Growth

Running head: EMPLOYEE ENGAGEMENT
Importance of Employee Engagement and Its Development to Company Growth
Name of the Student
Name of the University
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Abstract
Employee engagement refers the collective result of employee satisfaction that enables the
workforce to involve willingly in organisational activity and workflow with the sense of
urgency and corporate value that is also influenced by motivation, involvement, emotional
commitment and dedication for mutual benefits. This study focuses of examining the
essentiality of employee engagement under the light of organisational development and need
assessment for Handy Holding.
Mixed method has been applied considering secondary data collection by literature review
and primary data collection process. Random sampling method has been used to choose 30
participants for survey questioner. For interview non-probability sapling was used where 3
managers has been chosen depending on the availability and willingness. . To analyse the
collected data quantitative method with frequency mean distribution and as qualitative
method thematic analysis has been used.
From the study, it has been found that that employee engagement can influence productivity
or individual employee by regulating the willingness and enthusiasm. It has been found that
the company has currently low employee engagement rate due to the rigid and tough shift
timings. As a result, the employee turnover is increasing causing additional monitory
investment for workforce management. Providing training to the leaders of various
departments and conducting employee empowerment program can improve the employee
engagement. Making the work shift flexible and amending the compensation policies are also
significant procedure of improvement.

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Table of Content
Chapter 1: Introduction..............................................................................................................4
Rationale................................................................................................................................5
Research aims.........................................................................................................................5
Research Question..................................................................................................................6
Chapter 2: Literature review......................................................................................................7
Introduction............................................................................................................................7
Significance of Employee engagement..................................................................................7
Human Resource management...............................................................................................8
Leadership and organisational performance........................................................................10
Employee empowerment......................................................................................................12
Perceptions of organisational growth...................................................................................14
Summery..............................................................................................................................15
Literature gap.......................................................................................................................16
Chapter 3: Research Methodology...........................................................................................17
Research Philosophy............................................................................................................17
Research design and approach.............................................................................................17
Data collection methods:......................................................................................................18
Sampling:.............................................................................................................................19
Data analysis method:..........................................................................................................20
Ethical consideration............................................................................................................20

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Summary..............................................................................................................................21
Chapter 4: Data Presentation and Data Analysis.....................................................................23
Data findings and presentation.............................................................................................23
Data analysis and discussion................................................................................................33
Chapter 5: Conclusion..............................................................................................................35
Conclusion............................................................................................................................35
Linking with aims................................................................................................................36
Chapter 6: Recommendation....................................................................................................37
Recommendation for the organisation.................................................................................37
Future Scope.........................................................................................................................37
References:...............................................................................................................................38
Appendices:..............................................................................................................................42
Appendix1: Interview Transcript.........................................................................................42
Appendix2: Survey Paper....................................................................................................44

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Chapter 1: Introduction
Background
Employee engagement is a result of employee satisfaction that enables the workforce
to involve willingly in organisational activity and workflow with the sense of urgency and
corporate value. The employee satisfaction on the other hand influences several factors like
motivation, involvement, emotional commitment and dedication for mutual benefits. With
this regards, the idea of representative commitment has been developed most recently.
Majority of scholars argues that a representative can only be committed to serve associations
in exchange of compensation. On the other hand, Anitha (2014) argues that, there are many
non-monetary factors that influence the commitment of the employees. These are headway,
self-governance, progressive treatment, administrator duty, circumstance, prologue to senior
individuals, praise, support, the response of being hardened and trusted, the emotion of
functioning for a concrete association, the feeling of captivating a shot at important
coursework and the opinion of regard in work-life balance. In practical business world, the
homogeneous dependency only on financial benefit is obsolete and flawed. The significant
association with integrated workforce management influences the drivers to upgrade the
commitment of the worker while making them passionate about their job (Alfes et al. 2013).
Handy Holdings Pvt. Ltd is a well-established company in Maldives with multiple
numbers of successful business lines. The company started is 1992 as an undergarment
selling shop by the owner Mr. Hassan Haleem in Male’ (Handyholdings.com. 2016). From
the beginning of the business, the product line of the business is very strong. With time, the
business has expanded across the Maldives and now they are operating as a conglomerate
corporation. The company has three major business operations namely Handy trading, Handy

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industries, Handy Cruise and Handy trading. Nowadays, Handy Trading is one the leading
trading companies in the Maldives that is currently importing and exporting some of the most
admired entities in the Maldivian Market exclusively. These products include building
material, toys, light and electrical ware under the brand names Handy Warehouse, Handy
Toys and Handy Stars. Handy industries, the industrial arm of Handy Holdings with a lot of
promising future projects in the pipeline. The first product is ‘Handy Water’, which is one of
the most successful water projects and first water factory in Maldives. Currently, Handy
Water manufactures 4 different sizes of drinking water (500ml, 1.5lt, 5lt and 19lt)
(Handyholdings.com. 2016). "Handy Cruise", is a cruise business of this company that offers
120 feet luxury live-aboard with finest luxury accommodations.
Problem Statement
From the beginning of the modernisation in conglomerate business tends workforce
becomes the crucial and most vulnerable factor for any business. Along with the diverse and
integrated work procedures, employee engagement has become one of the most significant
regulators behind a successful business (Mishra, Boynton and Mishra 2014). Because of
several internal and external changes, almost all industries face fluctuations in employee
attraction as a result of unstable or weak employee engagement. Handy Holdings Pvt. Ltd
also faces high employee turnover and low employee engagement from past few years.
Significance of this study:
This research has discussed all the necessary components of employee engagement
and its significants. This research can provide the in depth analysis of the essential
considerations for employee engagement. Besides, this research also provides several
recommendations through which the company can improve their employee engagement. This
study will allow the organisational management to reduce their employee turnover by

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implementing employee engagement enhancing strategies. This research will be also helpful
to other research for evaluating and further examining the topic of implementation of
employee engagement strategies and procedures.
Research aims
This study focuses of examining the essentiality of employee engagement under the
light of organisational development and need assessment for Handy Holding. Therefore, the
primary goal of this research is to examine the existing level of employee engagement in the
chosen organisation. The secondary aim of this research is to find the appropriate solution for
the chosen company through which the administration and management of the organisation
can accomplish enough employee engagement with additional well-known clasp on
institutional growth. Examining the importance of knowing the employee engagement while
exploring the underlying factors behind employee engagements are another major goal of this
research for developing more advanced and effective plan for the workforce.
Research Question
As per the research aim four core research questions can be identified that can help to
formulate the result precisely to achieve the aim of this research. Therefore the research
questions of this research are:
 What is the current employee engagement level in Handy Holding Pvt. Ltd and the
underlying factors behind it?
 What are the recommendations for Handy Holding Pvt. Ltd to improve the employee
engagement?

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