Challenges and Solutions for Employee Engagement in Hybrid Workplace in Transport and Logistics Industry

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This study discusses the challenges faced by employees in the hybrid workplace in the transport and logistics industry, such as communication, coordination, creativity, and culture. It also provides possible solutions to these challenges, including the use of HR software, live chat software, setting cultural standards, and systematic approaches for maintaining creativity. Additionally, the study explains the link between organizational health and performance and management strategies to build long term organizational health, such as setting clear goals, delegation of work, effective communication, and assessment of progress on a daily basis.

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BUSINESS
MANAGEMENT

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TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
Question 1........................................................................................................................................3
A. The employee's engagement challenges faced in the hybrid workplace currently in the
transport and logistic industry?....................................................................................................3
B. The possible solutions for the challenges faced?....................................................................4
Question 2........................................................................................................................................4
A. How organizational health is linked to organizational performance?.....................................4
B. Illustrate the management strategies to build long term organizational health?.....................5
Establishment of optimal strategic direction by the company.....................................................6
Establishment of cross-divisional collaboration by senior management.....................................7
REFERENCES................................................................................................................................9
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MAIN BODY
Question 1
A. The employee's engagement challenges faced in the hybrid workplace currently in the
transport and logistic industry?
Ans. The challenges faced in the hybrid workplace related to engagement of employees are as
follows:
Communication: The reliability on the technology in hybrid working conditions can
create challenges in the basic communication. Many employees have faced difficulties in
the when there is first transition in the period of pandemic(Kane, et.al 2021). The usage
of online platforms for meeting and all are coming up as a big challenges due to many
issues in the networking and timing and even sometime some people are comfortable
speaking over the screen which creates up the language differences, power and status
barriers in the communication in hybrid work settings. For example: No proper
communication and different time management creates barriers performing tasks of
remote workers and official workers.
Coordination: Working in the team requires the coordination but working in the remote
conditions the coordination barriers have been faced(Justice, et.al 2020). The risk of
fault-lines easily comes in between the workers that works together and the ones who
work remotely. As to coordinate with the people working remotely and in person the
small exchanges and decisions comes in between creating issues. For example: The lack
of proper involvement and proper information creates barriers in completion of urgent
tasks.
Creativity: The collective as well as the individual creativity both face challenges in the
hybrid working conditions. The people working in the hybrid conditions can give
brainstorming ideas in while attending the meetings through online platforms but it
cannot come up as fruitful as the people working in person cannot get it up to the mark
and it doesn't work good for solving the problem. For example: In the hybrid working
conditions the innovative task allotted cannot be done in creatively due to lack of
employee's engagement.
Culture: As like the creativity the culture of organization Is also facing barriers because
due to lack of employee's engagement the previously working employees had left out
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who are familiar with the working conditions of the company and the new ones are in
causing problems for the management due to hybrid conditions making them familiar
with the working conditions. For example: In the hybrid conditions the organization face
issues in getting employees familiar with the working conditions because all are new
comers and aren't aware of company's environment and culture.
B. The possible solutions for the challenges faced?
Ans. The solution for the challenges faced by the hybrid workplaces:
Use of good HR software: In hybrid working conditions the employees often get
distracted while working from home and some use it as an advantage. To take a look on
employees performance the HRMS software must be used by the company to track out
the Performance of the employees by regularizing the personal engagement of the
employees.
Use of live chat software for increased coordination: The use of live chat software will
help in increasing the employ engagement as the employees working remotely and in
office will be engaged with each other and the coordination in between them will be good
and the tasks can be taken up easily.
Setting of cultural standards: setting up of the cultural standards is important for the
success of company and it pays off in the revenue growth, retentions and net income, but
culture took hit since the pandemic. So the increased concern about the cultural standards
set off can help the employees working remotely and in offices with the organization to
maintain the good culture in the workplace even in hybrid working conditions.
Systematic approach for maintaining creativeness: The company having training
while the appointment and after appointment the proper training given to the employees
this will help them to boost the creativeness by there point of view and the company
would have the brainstorming employees working with them remotely and in office in the
hybrid conditions(Rashidi, and Cullinane, 2019).
Question 2
A. How organizational health is linked to organizational performance?
Ans. The way organizational health is linked to organizational performance are:
1. Increased productivity: Attainment of productivity is the main aim of most of the
enterprises. Higher productivity gives the less cost and higher production with effective

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utilization of resources. The beneficial concept of higher productivity is gaining the
importance in the employees working remotely and in offices and in producers-
consumers as well.
2. Low absenteeism: The lower levels of employees absenteeism can provide benefits to
the organization working employees by providing higher productivity, improved rates of
the profitability and productivity and boost the morale of the morale of the employees by
increasing the employee engagement.
3. Improved work culture: Improved work culture will benefit the organization in positive
way by providing the better efficiency and enhanced retention in work force. This
benefits the employees by keeping them stress free and keeping the remote employees to
engaged in the business activity.
4. Increased work satisfaction: Increased job satisfaction helps the organization by
lowered volunteer turnover and helps the employees to provide the contribution of
healthy results by reducing the long term HR costs. And it benefits the organization by
also boosting the employee's retention.
B. Illustrate the management strategies to build long term organizational health?
Ans. The strategies used to build long term organizational health are :
1. Usage of HR: The HR department acts as a main pillar for the organizational
development. The HR department helps the organization to build up the new business
policies. The department play an important role of hiring the employees which puts up
the main effect on the organizational development and towards the goals of the
company(Trede, et.al 2019). Involvement of hr department in designing and
implementing the new ideas will give benefit to the organization to develop.
2. Focusing on the education and growth: By working with the different organizational
groups from the different backgrounds the leadership must take the required measures.
The weaknesses and the strengths of the different individuals must be seen off and a good
effective team must be build to benefits the organization to develop in the fields and
achieve organizational growth. Encouraging the individuals to work towards the specific
gaols and giving them the assignment based in their skills will provide the help in
development of organization.
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3. Keeping the customers in mind: The organizational development depends on the needs
and the prior interest area of their targeted customers. This strategy can be implemented
by using the social media platforms and different online tools to obtain the feed backs
from the clients(Lan, and Tseng, 2018). This will help to develop policies to overcome
from the back-foots and develop the organization.
4. Giving quality products and services: A company must be focusing on the development
of the good quality products and providing the best services out their in market to get
effectiveness and efficiency(Khoironi, et.al 2018). This feature provides plenty of
benefits to the organization by giving more advantages as compared to the competitive
company. Involvement of the different professionals from multiple fields can help in
decision-making.
5. Using the better technology: An essential role is being played by the technological
advancement in development of the company(McGee, 2018). Making use of the better
and modern technology can help organization to develop and reach on different level.
Working with the professionals can help company to grow the business in technological
advancement on fast pace by working on the different types of online platforms.
Establishment of optimal strategic direction by the company
Strategic direction basically refer to or point to the plans required to implement in the
organization to achieve the desired and planned goals of the organization and also progress in the
way of its vision (Plan., 2019). Strategic direction ensures that managers and owners of the
organization are able to communicate the significance of the work of employees as well as
employee contribution in accordance to achieve the objectives of business. The general examples
of strategic directions within a business are mission, vision, culture, etc. It is very necessary for
the management of every organization to lead the employees of the organization towards one
common goal, and present the goals in such a way that the individual as well as organizational
goals, either of them are achieved.
It is the duty of the manager to direct the whole organization towards a common single
goal (Britton. and Callender., 2017). The managers of the organization need to take major steps
regarding implementation or establishment of the most suitable, efficient, effective and proficient
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strategies regarding the direction of employees. Further, are the major steps through which
managers can implement the strategic direction techniques within an organization:
SETTING OF CLEAR GOALS AND DEFINING MAJOR VARIABLES- the most
important step in the procedure of directing the employees towards the goals is first
setting those goals. The goals need to be understandable and clear to the employees, and
also the ways in which those goals will be reached need to specified and précised to the
employees of the organization (Kononova. Shpatakova. and Holovchenko., 2019).
Specifically in the case of transport and logistics sector of the society, for example a big brand
name in this sector, Yusen logistics, provides its employees as well its customers with a unique
set of vision and mission of the company on a consistent basis. Due to this the reliability of
people and also the productivity of employees will enhance as they will be clear and precisely
informed about the goals and objectives of the organization they are connected to (O'Connor.
Derudder. and Witlox., 2016).
DETERMINATION OF ROLES AND DELEGATION OF WORK- For any company
determining the responsibilities provided by them to each employee and delegating work,
which means, dividing work in the downward direction in a company so that there is not
much pressure on single employee, is very necessary. Specially being a company in the
transport and logistics sector and dealing with different kinds of individuals on a daily
basis, it should be clear for the customers and employers that which task is the
responsibility of which personnel.
DB Schenker is a huge name in this industry, the company provides end to end solutions of
logistics with astonishing after sale services (Bamberger. and et.al., 2017). As the company deals
with a bunch of suppliers, companies and customers from a variety of companies, it has to be
precise about the roles and responsibilities of each employee. Also, the company provides after
sale services because of which the company needs to be precise about whom the customers needs
to contact at the time of any issue.
Establishment of cross-divisional collaboration by senior management
The meaning of cross-divisional collaboration is when a collaboration takes place
between different individuals or groups inside a company with functional expertise of different
levels and also differentiated skills and all of them work together for achievement of a common
single goal (Malms. and Schmitz., 2011). These collaborations can either take place formally,

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like by the regulations passed by the company for the completion of a particular project or can be
informal, like team leaders or teams may take initiative and reach out to each other to work
together. Due to combining the skills from differentiated segments of the company, the
employees are able to learn about different approaches, insights and skills which support the
achievement of organizational goals. For example, if the sales and customer support services
teams are working together, it can be referred to as the cross divisional collaboration. In some
organizations it is necessary to adopt the practice of cross divisional collaboration and in case of
the others it is optional. This can be implemented in an organization by different ways according
to the organization, some of these ways are discussed further;
ESTABLISH EFFECTIVE COMMUNICATION- A team leader plays a very important role in a
team, each team requires an effective, efficient and proficient team leader, and specially for a
cross divisional team leader it is very essential to choose the right person (Condruz-Bacescu.,
2020). As such collaboration are generally made when a project needs to completed, and if the
team leader is not efficient then the whole project can be a waste of time and resources. The best
example of a company that focuses on giving responsibility of a team leader to the most effective
individuals is British Airways, this company uses a workplace social network so that employees
can easily connect with each other and also discuss and decide in situations. The team leader
should be someone who is accepted by the team and also communicates well with the team. And
hence due to such facilities the employees of British Airways are connected to each other and
also work according to the desire of the leader.
ASSESSMENT OF PROGRESS ON A DAILY BASIS- To always keep track of the cross-
divisional team's working and tracking the rate of progress made by them assessing these
employees on a daily or regular basis is necessary (Beck., 2016). Due to assessment of work of
the team on a regular basis the identification or discovery of problems or errors in the going on
work can be rectified and the mistake can not be repeated, and also on the positive side, the
things or actions that are actually working well or in favour of the team can be replicated to
enhance the efficiencies and also lead towards better working and growth. Also, this helps in
clarity of work as well as enhances the productivity of the employees and supports optimum
utilization of resources. Famous companies like FedEx and AusPost do so, for the benefits of it.
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REFERENCES
Books and Journals
Bamberger, V. and et.al., 2017. Logistics 4.0–Facing digitalization-driven disruption. Prism, 38,
p.39.
Beck, T., 2016, November. Financial Inclusion–Measuring progress and progress in measuring.
In This paper was written for the Fourth IMF Statistical Forum “Lifting the Small
Boats: Statistics for Inclusive Growth. Cass Business School, City, University of
London, CEPR, and CESifo.
Britton, I. and Callender, M., 2017. Strategic direction and leadership of the special constabulary.
In The Special Constabulary (pp. 149-168). Routledge.
Condruz-Bacescu, M., 2020. Professional communication in companies. Journal of Languages
for Specific Purposes. 7. pp.43-55.
Justice, S.B., et.al 2020. Operationalizing reflection in experience-based workplace learning: A
hybrid approach. Human Resource Development International. 23(1), pp.66-87.
Kane, G.C., et.al 2021. Redesigning the post-pandemic workplace. MIT Sloan Management
Review. 62(3), pp.12-14.
Khoironi, T.A., et.al 2018. Product quality, brand image and pricing to improve satisfaction
impact on customer loyalty. International Review of Management and Marketing. 8(3).
p.51.
Kononova, O., Shpatakova, O. and Holovchenko, Y., 2019. Use of the smart goals as one of
effective approach for the corporate strategic planning. In Colloquium-journal (No. 2-5,
pp. 67-68). Голопристанський міськрайонний центр зайнятості= Голопристанский
районный центр занятости.
Lan, S. and Tseng, M.L., 2018. Coordinated development of metropolitan logistics and economy
toward sustainability. Computational Economics. 52(4), pp.1113-1138.
Malms, O. and Schmitz, C., 2011. Cross-divisional orientation: Antecedents and effects on cross-
selling success. Journal of Business-to-Business Marketing. 18(3). pp.253-275.
McGee, K., 2018. The influence of gender, and race/ethnicity on advancement in information
technology (IT). Information and Organization. 28(1). pp.1-36.
O'Connor, K., Derudder, B. and Witlox, F., 2016. Logistics services: global functions and global
cities. Growth and Change. 47(4). pp.481-496.
Plan, M.C.O., 2019. Strategic direction summary. PEPFAR: Washington, DC, USA.
Rashidi, K. and Cullinane, K., 2019. Evaluating the sustainability of national logistics
performance using Data Envelopment Analysis. Transport Policy. 74, pp.35-46.
Trede, F.,et.al 2019. Education for practice in a hybrid space: Enhancing professional learning
with mobile technology. Springer.
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