Employee Retention and Development Strategies: A Study on Asda

Research Project

Contents
Chapter One: Introduction ..............................................................................................................4
1.1 Research Aim .......................................................................................................................4
Rationale for the research............................................................................................................4
1.2 Research Questions..............................................................................................................5
1.3 Research Objectives.............................................................................................................5
1.4 Significance of the Research................................................................................................5
Chapter Two: Literature Review.....................................................................................................6
2.1 Introduction of Literature Review.........................................................................................6
2.2 Main Body ...........................................................................................................................6
To gain knowledge about importance of employee retention and development in context to
organization.................................................................................................................................6
To examine the strategies used by line managers and leaders of Asda for retention and
development of employees at workplace....................................................................................7
To determine the challenges faced by line managers and leaders of Asda while executing
strategies for employee retention and development at workplace. ............................................7
2.3 Conclusion of Literature Review .........................................................................................8
Chapter Three: Methodology...........................................................................................................8
3.1 Research Approach...............................................................................................................8
3.2 Research Strategy..................................................................................................................9
3.3 Research Methodology..........................................................................................................9
3.4 Research Tools.....................................................................................................................9
3.5 Sampling.............................................................................................................................10
3.5.1 Identifying Population and Research Site........................................................................10
3.5.2 Sampling Strategy............................................................................................................10
Chapter Four: Findings (Data Analysis and Presentation)............................................................11
Chapter Five: Discussion (Data Interpretation) ............................................................................13
Chapter Six: Conclusion, Recommendations and Implications for Further Research ..................16
References......................................................................................................................................19
APPENDIX....................................................................................................................................21

Chapter One: Introduction
Employee retention is referred as an organisation’s ability to retain staff members and
prevent employee turnover. In addition to this, increasing employee development and retention
has a direct influence on business performance as well as success. It is significant for an
organisation to focus on employee development and retention as it helps in attaining various
aspect that help in enhancing performance along with brand image, achievement of competitive
advantage and so on (Stewart, 2018). Both these factors that is employee development and
retention plays vital role in order to providing growth as well as success within the market.
In the following study, Asda is chosen as a base company. The organization is a British
Chain of supermarkets which is headquartered in England, UK and established in the year of
1949. The organization has more than 630 stores relative to their global operations which
demonstrates its high market share and presence as well. The company offer products such as
general merchandise, grocery and its services are Asda living, Asda Mobile, Asda Money and
many more. The higher authorities of company is facing issues as it is not able to retain its staff
members that impact on its performance also. In order to deal with this, the present study is
conducted as it will help to analyse the ways leaders and managers used for employee
development within the organisation.
1.1 Research Aim
“To analyse the ways used by line managers and leaders for employee retention and
development within an organisation” A study on Asda
Rationale for the research
One of the important reason to conduct this study is to analyze the ways that is used by
managers and leaders for employee development and retention. Along with this, the present
study will assist in gaining insight regarding strategies used by respective company for
development and retention of staff members. Further, it will help company to develop strategies
in dealing with the issues faced by managers while executive strategies of employee
development and retention. It will also help investigator to learnt and develop skills such as data
collection, time management, data analysis, data interpretation etc. Moreover, it will help to
conduct future studies in more effective and appropriate manner.

1.2 Research Questions
 What is the importance of employee retention and development in context to
organization?
 What are the strategies used by line managers and leaders of Asda for retention and
development of employees at workplace?
 What are the challenges faced by line managers and leaders of Asda while executing
strategies for employee retention and development at workplace?
1.3 Research Objectives
 To gain knowledge about importance of employee retention and development in context
to organization.
 To examine the strategies used by line managers and leaders of Asda for retention and
development of employees at workplace.
 To determine the challenges faced by line managers and leaders of Asda while executing
strategies for employee retention and development at workplace.
1.4 Significance of the Research
Employees are the important part of an organization and is one of the main reasons for its
growth and success at marketplace. Employee development and retention is significant for a
company in order to enhance its performance level, increase productivity, improve brand image,
to achieve competitive advantage and so on (Yam, Raybould and Gordon, 2018). The present
study will allow researcher to analyze the ways used by leaders and managers for employee
development and retention. This will further help research worker to learnt about organization,
its strategies and its challenges due to which some suggestions can be given to respective
company for improvement.
Chapter Two: Literature Review
2.1 Introduction of Literature Review
Literature review is referred as an overview of the previous published works on the
particular topic. In addition to this, it is an academic piece of writing that demonstrate

understanding and knowledge on the specific topic. It include secondary data due to which
researcher is able to gain in-depth knowledge regarding the topic. The main motive here is to
identify and analyze research gaps. In the previous studies, there is a discussion about
significance of employee development but it lacks data regarding ways leaders and managers
adopt for development and retention of employees. In order to fulfill this gap, some research
questions are given below:
2.2 Main Body
To gain knowledge about importance of employee retention and development in context to
organization
According to BambooHR, (2019), employee retention involves the ability of a company to
keep its employee engaged in the organisation. There are various reasons of people joining and
leaving an organisation and turnover up to a certain amount is considered to be normal. In
context to employee retention, the turnover rates vary within the occupations and different
industries. In some cases the companies pay high prices for poor retention. High turnover
involves various consequences and costs(Why Employee Retention is Important & How to
Improve It, 2019). It involves various steps such as reviewing resumes, on boarding new hire,
checking references, interviewing and screening, updating and posting a job description and
completing legal paperwork.
The increase in employee retention helps in eliminating and reducing various issues that
includes associated costs, foster greater teamwork, preserving institutional knowledge and
keeping valued employees from moving to a rival. In terms of potential benefits it involves better
customer service, improved employee satisfaction, greater productivity, increased revenue and
better customer services. The employee satisfaction helps in boosting the ability to attract and
retain top talent. In today’s scenario, every employee wants more and more money. In addition to
that employees also prefer to gain the opportunity to enhance their skills along with attaining a
healthy work life and advancing their careers. In order to improve employee retention there
should be a focus on areas that involves employee recognition, culture, work environment,
benefits and development opportunities.