This assignment delves into the realm of strategic management within the Fast-Moving Consumer Goods (FMCG) industry. It examines various strategic frameworks, such as Porter's Generic Strategies and Maslow's Hierarchy of Needs, and their applicability to FMCG customer-oriented marketing. The analysis encompasses topics like price discounts, free gift cards, stakeholder influence on environmental strategy, and the impact of organizational structure on human resource management within FMCG companies.