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Strategic Management and FMCG Marketing

   

Added on  2020-02-05

15 Pages4282 Words138 Views
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Leading BusinessOrganisations
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TABLE OF CONTENTS4. INTRODUCTION.......................................................................................................................15. How Marks and Spencer’s motivate employees?........................................................................26. Marks and Spencer CEO leadership style....................................................................................47. Marks and Spencer’s new management structure........................................................................6CONCLUSION................................................................................................................................88. REFERENCES..........................................................................................................................10
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LIST OF FIGURES Figure 1: Maslow's need hierarchy theory.......................................................................................2Figure 2: ERG Theory.....................................................................................................................4
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4. INTRODUCTIONIn this modern world, there are many organizations which provide similar product andservices. In this context, the main aim of any firm is to gain maximum profit and this is possiblewhen they understand their customers and satisfy them (Ertek, Tokdemir and Tunç, 2015).Further, companies make use of different set of strategies with the help of which they aim atdeveloping unique identity so that they will be able to develop positive perception amongcustomers mind. There are cases in which management adopt different type of strategies in orderto provide customers with better and improved services. However, employees face difficulty toget adjusted to the changes which take place within the organization. In order to do it effectively,it is important for the organization to make employees understand regarding the services whichare to be adopted. However, there are cases in which employees get de-motivated and thisnegatively affects the growth and profitability of the company (Fuchs, Bender and Glen, 2015).Further, leaders play vital role in providing proper information related to roles andresponsibilities which has to played so that workers will be able to make use of their fullpotential and support the firm in achieving the organizational goals and objectives. Moreover, itis also important to have proper interaction with employees as it enables to know the issueswhich are faced by them. Accordingly, appropriate steps can be taken so that they will be able toprovide their workers with healthy environment in which they will be able to work effectivelyand efficiently.Present report is Mark & Spencer which is a major British multinational retailer and aimwas founded in the year 1884. Cited firm aim art providing their customers with high qualityservices. Further, they provide services like home products, food products and clothing. M&Saims at providing their customer with luxury services and understands the issues which are facedby them and accordingly, take appropriate steps through which they ail at achieving their goalsand objectives. This report is based on case study in which organization is planning to providenew services. In this context, it includes different set of motivational theories which can be usedby the firm in order to encourage workers. Further, it covers different leadership styles which canbe use by the organization so that employees can be directed and guided. Lastly, it also includesvarious organizational structure which can be used by cited firm that is M&S. 1
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