Enabling a Leading Brand

ENABLING A
LEADING BRAND

Table of Contents
INTRODUCTION...........................................................................................................................3
Marketing TOWS for Travelodge ...............................................................................................3
Justify 3 marketing objectives for campaign...............................................................................4
Marketing mix plan for 12 months..............................................................................................5
How Travelodge can improve customer service..........................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing involves strategies and practices selling and promote all the products as well
as services within marketplace. It enables people to attract through sharing information. It also
enables people to make aware regarding about products as well as services. It also earn revenues
as well as sales within marketplace. Report focuses proper marketing plan as well as objectives
to advertise as well as promote. Present Report also focuses on 3 marketing objectives and
TOWS of Travelodge (Wasko 2020). It also focuses on marketing plan as well as how firm can
enhance the experience of the consumers.
Marketing TOWS for Travelodge
Marketing audit focuses on the evaluation the marketing situation so that it can easily find
out opportunities regrading growth. It allows to info regarding target audience as well as
gathering relevant data. Thus, it is essential to do marketing so that they can easily attracts the
consumers. It also enables competitive advantage. Thus, in order to do attractive marketing and
effective marketing there is a requirement of TOWS analysis. It enables easy to gather
appropriate as well as precise data from market ( Chekired, Khoukhi. and Mouftah, 2018). Thus
after the impact of the Covid 19, Travelodge needs to establish themselves as a leading new
brand.
Threats
After covid 19 , customers require more hygiene and for that they are looking for high budget
hotels so Travelodge might opt for the safest services as well as high quality of food services. As
after Covid 19 there may be change within trends. There may be also rise within hotel industry
that leads to difficult for Travelodge to sustain within the marketplace for long duration. And for
that they will loose market share as well as consumers also. It is also noticed that Travel Lodge
doesn't have any plans regarding expansion so Foreign tourist are also not familiar with hotel as
they prefers the well known established firms who knows for their quality and standard such as
Marriott, Hilton and many more.
Opportunities
Travelodge also can also expand their operations within other European Nations. It will also able
increasing profit and sales as well as attracting consumers. Travelodge managers provide more
services to the consumers that includes room services ,porter and many more. It will creates a
positive competitive advantage. Travelodge also increases with sales as well as profits. Hotels

can also some other partnership with various other hotel. It will also aids within expansion within
global market (Usunier. and Shaner, 2017).
Weaknesses
Travelodge unable to provides all types of services and products within an budget oriented
amount. So Hotel is not so attractive interior and decoration design. Hotel is also not suitable for
large family functions as well as parties as hotel has lack of space within it (Reinecke. and
Donaghe, 2015). They also unable to provide full fledged services such as concierge services,
room and porter services. Here there is also guest face down as Travelodge runs on the policy
regarding overbooking. It creates also lack of trust between them.
Strengths
Travelodge offers rooms at affordable prize as compared to several other hotel within United
Kingdom. Firms has also having their own business card that makes easy for the consumers for
booking. The firm is also highly committed regarding maintaining sustainability. It also adds
various value within industry as well as provides a competitive advantage ( Chekired, Khoukhi.
and Mouftah, 2018). Hotel has more than 500 facilities as it is easy for the consumers to find out
hotel within more budgeted price.
Justify 3 marketing objectives for campaign
It is vital to do effective marketing as it is vital to set some objectives. It gives a direction
to the firm regarding what they have to do as well as defining several purposes regarding
marketing campaign. So Travelodge managers are more capable of taking several decisions. In
addition to this if the objectives are set properly than also make efforts within completing them.
Information and data is also collected regarding goals. Thus, Furthermore, marketing plan can be
developed while taking consideration of such objectives. After doing TOWS firms has also set
three main objectives that can be mention below
Generate Awareness- It is a kind of the main objectives that is set through Hotel as they need
to create awareness to the services that can be offered to them. There are some services includes
such as more safety to the consumers as well as relied on the technology called contact less
technology. Besides that it also creates some sort of the awareness that is used to attract
consumers of them middle class and completed their desires. Furthermore, it will reflect that
Travelodge also take care about the safety by offering them unique services. So they also creates
a positive image within the minds of the guest as well.