Uber Engineering R&D Report 2022

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Introduction:
To gauge the interest and opinion of the people towards their liking for the online food delivery
company Uber Eats, an interview session was conducted on a one-on-one basis. Since all these
individuals were adults who had just hopped out of their teen-age, it was more likely to have
them answer the questions related to buying food online. They were asked questions about their
food habits and about their choices as of when it comes to buying food that is available in the
markets or at the online portals. However, we were not able to cover the whole fraternity of
people who are into this segment since it would have been a very cumbersome and lengthy
exercise to do so. In the report, we have tried to encapsulate the attributes associated with the
products and services that Uber Eats offers to its customers(3). On the provision of these
attributes, we have tried to work upon the consequences that may have arrived after eating their
products. Last but not the least, we have put these attributes, consequences and the values in the
form of a chart also called as a hierarchical Value Map
Method:
The method that we have used here is the one that is preferred by most enthusiasts when it comes
to gain or gauge knowledge about a product or service. In our case, since the product and the
service, both belong to the same i.e the online food delivery company, we chose 5 individuals, all
in their mid-twenties, to discuss a few aspects about Uber Eats and how was their overall
experience. The very first question that was asked to them was whether they prefer to eat online
delivered food or do they just like to prepare their food by themselves/ Since or targeted
audience was a batch of young enthusiasts, the answer that was recorded the most was “yes”.
After getting to know that all the five are pretty much used to buying the food online. Next, they
were asked how often they order the food online.

Source: Uber Engineering
Now, this is different for most people because of different eating habits. The frequency of buying
the food also depends upon the family type, type of work one is doing to earn his or her
livelihood. Not all people who are not a part of the tertiary sector tend to buy food online and end
up eating their own or home-cooked food(1). Apart from the aforementioned, the pay scale of
people is also an important criterion when it comes to buying food online. Also, the output from
all the participants was compiled into data first, called as the raw data and was then subsequently
processes into ready to use data.
Analysis:
We also emphasized on laddering technique to get the right and truthful answers from the end-
user. For example, we asked the interviewee about whether the people are buying online
available food or they are just fine eating their cooked food. Our target audience, being a group
from their mid-twenties said no to all the questions. We also tried to choose the laddering
technique while asking questions from the people. The very first ladder that was put into use was
the question about why do they prefer buying foodstuff online. This led to understanding the real