Analysis of Amazon's Television Commercials

Running Head: ENGLISH ESSAY
English essay
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ENGLISH ESSAY
English essay
This essay aims to compose an advertisememnt analysis of the amazon Company
which is a global ecommerce brand. The television commercials od Amazon have changed over
the years and as it seems the online marketplace of Amazon is heavily reaping the benefits of the
changing perception of Jeff Bezos regardimg television commercials. At present Amazon is the
leader in the domain of ecoomerce marketplaces , trailed alomg by Otto, Flipkart and Walmart.
The benefits of television commerciala are suppsed to heavily foster the sales in amazon online
shopping business. Amazon.com has a vast collection paperback and e-books along with
electronics, apparel and furniture. Similar to eBay, the ecommerce market o Amazon allows the
customers to buy as wrell as sell produts using amazon online. The brand perception of the
organisation has alternated over the year owing to the television commercials.
Thesis Statement: “Is this a run to for my online needs or it applies to everyone”
Online ecommerce giants like Amazn are spending the ad pounds over television. They
use a multi-segment positioning strategy whereby the sales of 562 million Amazon products over
the ecommerce websites has gained in awide range of customer segments.
In spite of the wider economic limitations faced by the organiation, the investment in to
television admvertisements have helped the organisation to “hold firm”. Handa and Sharma
informs that Amazon spent 21% more on television advertising in the last year compared to 2018
and that is what makes the ecommerce giant, the third biggest investor on television advertisemts
behind Procter and Gamble (£169 million) and Reckitt Benckiser. A major trend of change that
have been obserbed in the Amazon’’s advertising is that in the initial years, the television
commercials focused mostly on development of the brand awareness and now the company is