Organic Beauty Products: Meeting the Demand for Natural Skincare

This document discusses the business idea and rationale behind Ozzo's plan to bring new organic beauty products to the market. It explores the demand for natural skincare products and the harmful effects of chemical-based beauty products. The document also discusses the sources of the business concept and the second iteration of the business idea.

Enterprise creating your
own business

Table of Contents
Section 1...........................................................................................................................................1
Business idea and rationale.........................................................................................................1
Section 2...........................................................................................................................................3
Sources of Business concept.......................................................................................................3
Section 3...........................................................................................................................................6
Second Iteration of the business idea..........................................................................................6
REFERENCES................................................................................................................................9

Section 1
Business idea and rationale.
Today companies are bringing new and innovative products for their customers without
considering the health and skin issues of people. Customers are facing various problems from
the beauty products that are harming the skin and health in long run. Ozzo company is planning
to bring new organic beauty products for the customers. The products are prepared using the
organic materials and natural products that enhance the beauty of skin. This will provide the
customers with new products that are made considering the health and sensitivity of the skin.
The business idea was developed from the demand in the market of beauty products that do not
harm the skin and provide natural glow to skin (Cosenz and Noto, 2017). Existing chemical
based beauty products were harming the skin of people in long run and were having side effects
in regular use.
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Rationale behind the business idea is to provide the customers with natural organic
beauty products that do not harm the skin. The organic products of Ozzo are formed with natural
extracts of different organic products without the use of chemicals that harm the skin. People are
becoming health conscious and aware about the products they use. They are moving towards
organic products that provide them with natural nutrients without using chemicals. The
consciousness about the organic products will enable the company to get significant market
base. Herbal product provided by the company will heal the skin of customers and will not cause
harm. The existing chemical products are causing various health issues and skin diseases such as
skin allergies, skin cancer, hair fall and such other issues. Organic beauty products do no have
any side effects and it is clinically proven fact and is accepted large number of customer base.
Section 2
Sources of Business concept
Being an entrepreneur, I use both primary and secondary research that helps me to
analyze the actual pattern and views of customer by offering the organic product. Thus, primary
as well as secondary research has been used for testing the original concept. Also, through
primary research, I analyzed the current trend of customers and what actually they need from
salon. In the same way, by using primary method, entrepreneur of Ozzo apply the same in order
to meet the define aim and objectives (Bhatt and Sankhla, 2017). On the other side, through
secondary research, market trend Is analyzed like earlier customer prefer to use high range
cosmetic product but by changing trend, they shift towards healthy and organic beauty product
for their skin. As each and every person have their own skin tone and type and they all prefer
different types of product so that it will not cause nay opposite reaction. Therefore, by using
both primary and secondary sources, which help to determine the business concept and key
element which must be consider while setting new business idea.
In addition to this, through primary research in which survey as an approach is used that
help to examine the use of marketing mix, which must be consider by an entrepreneur in order to
launch new business. Thus, Ozzo also focus on organic product as well as water-less beauty
product that suited on all type of skin tone so that customers are easily attracted (Chan and et.al.,
2017). In addition to this, while conducting primary research, it is also examine that most of the
people are generally prefer to use natural ingredient for their body which will help to protect
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from sun and soothe irritated skin for long lasting which is not possible while using cosmetic
products. Even selected sample also stated that company should also use social media and
different digital promotion tools which in turn assist to draw attention of many customers
towards it.
On the other side, it is also evaluated by conducting secondary study that different
articles, social media sites and magazine are reviews that assist to examine that the customer
preferences are keep changing and this will further creates an opposite impact upon the
purchasing power of customers (Houston and et.al., 2018). Moreover, it is also examine in many
article that most of the customer prefer to use those product whose packaging do not cause
negative impact upon environment and this will help Ozzo to offer organic product but also
make sure that they use eco- friendly packaging material so that it do not cause any harm to the
environment.
Further with the help of testing methods, Ozzo keep applying all the important things
into its business and yes, the process has helped in creating the concept that fit in market needs.
Such that with the help of primary research, it is analyzed that with the help of offering organic
products related to services in the beauty salon, most of the customer attracted towards it
because they are good for all skin type as well as for environment too. While this new business
concept is also good as compared to chemical product because there is no artificial color and
other bi-products and also cause less likely to cause skin irritation. Thus, these approaches will
help the company to meet the customer needs and follow the trend as well. Moreover, it is also
analyzed that most of the people mainly prefer quality and price while purchasing or using the
beauty product and that is why, Ozzo should also consider the same.
Thus, company should provide the services by using low pricing strategy and make sure
that the product offered by the company are high in quality and eco- friendly. This in turn assist
to attract range of customers and also meet the recent trend. Moreover, with the help of
marketing mix, company also apply the promotion in which social media are used that assist to
let people know about the new company who provide organic product to their customers with
such a low range (Suresh, Chitra and Maran, 2016). While, by conducting primary research it is
analyzed that customer also influence by influencer and that is why, there is a need to offer the
same which in turn attract the range of customers. Also, the USP of quoted firm is such that it
offer organic product which in turn assist to meet define aim. Moreover, company is define its
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STP through the tested in which Ozzo chooses women and bridals that assist to successfully
lunch the new business at market. So, it can be stated that opening organic product to the
customers is consider the good business opportunity that help to meet the demand and need of
customers.
To conduct primary research, survey is chooses which will help to examine the
customers views with regards to beauty products and their preferences. Thus, 10 types of
questions are asked to 30 women who frequently go beauty salon and the evidence of survey is
as provided below:
1. Which of the following type of beauty product you prefer?
 Chemical production
 Organic product
 Customized products
 Petroleum free ingredient
2. Which of the following source do you use to learn about new market product?
 Friends and family
 Internet sites
 Cosmetologist
 Dermatologist
 TV
 Others
3. While choosing any makeup product, which of the factor matter to you?
 Brand
 Convenience
 No testing on animals
 Quality and price
 Friend's recommendations
 packaging
 Others (please specify)
4. How willing you try different makeup product?
 Extremely willing
 Very willing
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 Moderately
 Not at all
5. Do you change your preference when any salon offer new product?
 Yes
 No
6. Do you prefer to use higher price of the beauty product?
 Yes
 No
7. Did you easily influence when salon uses influencer as a promotional tool?
 Yes
No
Section 3
Second Iteration of the business idea
The proposed business idea of organic products will be successful. Companies are
always required to provide iteration to the business idea for achieving growth and remaining
stable in the market. It is essential for the business to continuously enhance the products and
services for sustainable growth in market. It has develop ideas that provide added values to the
customers as compared with the existing products of company. It has to improve the business
idea considering the feedbacks and reviews from customers in terms of feasibility, desirability
and viability.
The business concept will bring herbal organic products for the skin care and treatment
along with the beauty products. This was idea was developed after making market research
about the products existing in the market and reviews of customers over the products. It
researched different journal and publications regarding the skin concerns of the people
(Aristeridou, 2018). The market analysis provides about the demands and requirements of
people in the products. This provided the company to identify the issues faced by customers
from the existing products.
The original idea of Ozzo was on providing organic beauty products and considering the
demands and needs of customers it developed products that also heal the skin with the same. The
idea was developed by conducting deep market analysis that provided companies using animal
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extracts in their products and making use of harmful chemicals. Use of organic products will put
a stop over the animal cruelty done by companies for profit making. The chemicals were
harming the skin of people and causing various skin problems. There were many issues in the
chemical products and people were demanding products natural products that do not harm the
skin.
The final business idea of company is improved by analysing the feedbacks from
customers. The organic products were based on natural extracts of the trees and other herbal
products. It does not uses chemical that harmed the skin. This created the desirability of the
products in customers as people are moving towards organic products. They also heal the skin
and provides natural care without use of chemicals.
The business idea is feasible as the market is demanding product based over organic and
herbal ingredients. Due to the high demand in market company will be able to achieve the
desired targeted revenues for earning profits and covering the costs. Prices of the products are
not high as compared with chemical products. Analysing the market it is assessed that the
revenues from the sales of products will be high for the coming years. It will be able to earn
profit margin sof around 18% - 20% in the initial years. The costs of producing the different
organic items is not high and are available from number of suppliers (Tran and Huynh, 2018).
Company will be able to have required profit margins with effective control over the costs.
The business idea is also considered viable by the company as it provides the business
with desired profit levels. Analysis of the market demand and cash flows that will be generated
from the company are adequate to recover the initial investments of the projects. Proposed
business plan involves considerable investments that will be recovered within 3 years. Payback
period of the project is shorter. Early recovery will provide the company to earning sufficient.
As it earns the desired profit margins and is recovered within shorter payback period business
idea is considered viable.
Future Research and steps statement
Company will be making further research over the products to further enhance them and
providing the customers with improved products. It will be conducting research based on the
market reviews and customer so that it could identify the requirements of customers in the
product. Future research will be conducted over the existing products plus over developing new
products (VISHNOI, 2019). After research they will be tested clinically for authenticity and
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getting them approved by the statutory officials before they are launched in the market. The
prices of the products will be made depending over the resources used in preparing the products.
The most advanced technology is used by the organisation for preparing the products
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REFERENCES
Books and Journals
Aristeridou, M., 2018. Development of a business plan for a Social Cooperative Enterprise
(SCE) with healing organic plant products and herbs through an online venture.
Bhatt, K. and Sankhla, P., 2017. A study on consumer buying behavior towards cosmetic
products. International Journal of Engineering Technology Science and Research. 4(12).
pp.1244-1249.
Chan, H.K. And et.al., 2017. The role of social media data in operations and production
management. International Journal of Production Research.55(17). pp.5027-5036.
Cosenz, F. and Noto, G., 2017, May. Turning a business idea into a real business through an
entrepreneurial learning approach based on dynamic start-up business model simulators.
In Conference: 1st Business Model Conference on “Configuring the business
knowledge (pp. 1-16).
Houston, M. B. and et.al., 2018. Pre-release consumer buzz. Journal of the Academy of
Marketing Science.46(2). pp.338-360.
Suresh, V., Chitra, M. and Maran, K., 2016. A study on factors determining social media on
cosmetic product. Journal of Pharmaceutical Sciences and Research. 8(1). p.1.
Tran, K. and Huynh, T., 2018. Aspects of developing organic soy-bean products and marketing
idea for a coffee shop.
VISHNOI, S., 2019. CONSUMER BEHAVIOUR ON PURCHASE OF LUXURY ORGANIC
PERSONAL CARE PRODUCTS (Doctoral dissertation).
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