Mobile Application Development Analysis
Added on 2020-07-22
23 Pages6882 Words27 Views
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ENTERPRISEMOBILE APP
EXECUTIVE SUMMARYIn this modern era, it is important that proper consideration to seek opportunities thatprevail in the market. The main focus of the present report is made on development of anapplication that provides customers with the opportunities to book tickets. In order to develop theapplication there are proper research consulted in which the opportunities to this area is high.IOS operating system is used to develop the application. Further, it is focused on age group from18 to 34. The total cost that is included in this process will be $300K. Further, the feedback thatwill be provided by users will be effective enough to improvement service quality. In addition tothis, it is recommended that main focus to be made on target audience so that strategies can bedeveloped to develop strong customer’s base.
ContentsEXECUTIVE SUMMARY.............................................................................................................2Introduction......................................................................................................................................11.0 The Problem...............................................................................................................................12.0 The Concept & Solution............................................................................................................13.0 Key Features of the Desktop Application..................................................................................24.0 Cost analysis..............................................................................................................................35.0 Target Audience.........................................................................................................................46.0 Strategic alignment within the organization's business and IT strategies..................................57.0 Value proposition and other benefits.........................................................................................58.0 Project management and control...............................................................................................69.0 Infrastructure requirements........................................................................................................79.1 Development Platforms.........................................................................................................79.2 Coding Languages and Tools................................................................................................79.3 Use of Cloud Services...........................................................................................................710.0 Software design, development methodologies and testing strategies......................................811.0 Internationalization for a global market................................................................................1112.0 Social media...........................................................................................................................1113.0 Risk management...................................................................................................................1214.0 Integration and deployment strategies...................................................................................1315.0 User acceptance and change management.............................................................................1416.0 Maintenance...........................................................................................................................1517.0 Future opportunities and enhancements................................................................................1618.0 Conclusion and Recommendation.........................................................................................16REFERENCES..............................................................................................................................18
IntroductionWith time, different types of changes that has taken place and improvement oradvancement in technology has helped in making people reach out their requirements effectively.Majority of services are available in form of application and is connected through electronicdevices. A boom is seen in cinema and on yearly basis its contribution is increasing. This waythere is an opportunity identified (Charland and Leroux, 2011). In this context, an application hasbeen developed that provide proper services to people who want to book tickets faster and withgreat ease. It is targeted for people who are between age group from 18 to 34 as the rate thesegroup who make use of smartphone. The rate of competition is high but the strategies appliedwill enable to develop positive perception within the mind of customers. There is properexplanation made for each of the areas that will enable to develop an effective plan forCinema4U. 1.0 The ProblemThere are various types of issues that are faced in order to operate the businesseffectively. However, one of the main problem that is identified is in relation with booking oftickets. Customers have to visit the theaters and from there they have to book the ticket. This is atype of issue in which people visit late in the theater as they have to book the tick and this causesdisturbance. In entertainment industry, it is important to make sure that all the people are beingprovided with healthy environment in which they can enjoy. It is important to consider analternative way that can be helpful enough to overcome the issue and to come up withappropriate solution of the problem. Apart from this, employees faced issue in getting properinformation about the customers who have already booked the tickets. 2.0 The Concept & SolutionIn order to overcome this type of issue, team have decided to develop an application thatcan enable to provide proper services to customers and in delivering adequate information toemployees. The application enables to book tickets to customers at any time. There are changesthat are made in the application depending upon the show and their timing. When the system isuser friendly, then it becomes favorable enough for the customers to use the system in effectivemanner. There are many tests that were conducted in which 10 of the people were asked to useapplication. It was observed that they were taking up too much time to understand the system1
and this showed that it was not user friendly. The issues that were faced by these users wereidentified and accordingly changes were made in the system. Further, there were also issuesidentified in which system was showing wrong information about booked seats. This type ofproblems arises when individuals select same seats at a time. This shows that, proper interactionis important so that they will be able to make the issues solved in effective manner (Dalmasso,Datta and Nikaein, 2013). Apart from this, requirements of customers is to get a system in whichthey are able to operate. When it is easy to use, then people prefer to make use of the applicationdeveloped. When any transaction in the system is lost, then it makes the user to automaticallyopen up the home page. In this condition, people have to again go through the whole processwhich is inconvenient for customers. This problem was analyzed and rectified so that customersmay not get annoyed while using application. System was made in such a way that the page onwhich they left after selection of tickets, from their application will get started. 3.0 Key Features of the Desktop ApplicationPagePage nameKey FeaturesSummary of Features1Login pageCompany LogoUser name and passwordExisting member loginNew member registrationProvides customers to developtheir accounting.With the help of other socialsites like Facebook and Gmail2Home PageUpcoming movie nameMovies on theatre Their timingEnables to know customersabout the movies for whichticket can be booked.Information about upcomingmovies also provided.3BookingticketSeats that are bookedSeats that are not bookedOption for selecting theticketsEnables to provide theopportunity to book the seats asper preferences of customers.4PaymentOptions provided throughwhich payment can bemade.Customers can book the ticketand pay for it and this providesQR code as a proof of ticketsbought2
4.0 Cost analysisIn order to develop an application, it requires consideration to be made for different typeof areas. In total, it takes about $1,105,000 for overall development of the application. Further, italso takes up to less than one years’ time to develop the system. First of all, it is required to workon admin features which will cost up to $130K. It consists of tracking system, paymentadministration, feedback system, central management system, etc. It enables to provide overalldevelopment of the application so that it can be presentable (Spreng, Mackenzie and Olshavsky,1996). Further, it also includes mobile application development cost which is about &170K.More specifically, it includes deployment, testing, app administration, features, design, etc. Allthese can be developed using low budget as well but then effectiveness can’t be attained whenthere is no proper focus made on all these areas. Further, main cost of the application is incurredon the type of OS that is used, then it contains features required, maintenance, development cost,etc. Figure 1: Total Cost for developing Application3
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