Enterprise Mobile Application Development Proposal

This proposal outlines the development of a mobile application to support the operation of the company. It includes a cost analysis, strategic alignment, value proposition, and other benefits.

Enterprise Mobile Application Development Proposal 1
ENTERPRISE MOBILE APPLICATION DEVELOPMENT PROPOSAL
Name
Course
Professor
School
City
Date
Contents

Enterprise Mobile Application Development Proposal 2
Letter of Transmittal........................................................................................................................2
Executive Summary.........................................................................................................................3
Background......................................................................................................................................4
Cost Analysis...................................................................................................................................6
Strategic alignment within the organization's business and IT strategies........................................7
Value proposition and other benefits...............................................................................................8
Project management and control...................................................................................................10
Infrastructure requirements............................................................................................................12
Software design, development methodologies, and testing strategies...........................................12
Internationalization........................................................................................................................13
Risk management...........................................................................................................................13
Integration and deployment strategies...........................................................................................14
User acceptance and change management.....................................................................................14
Maintenance...................................................................................................................................14
Future opportunities and enhancements........................................................................................15
Recommendations and conclusion................................................................................................15
References......................................................................................................................................16

Enterprise Mobile Application Development Proposal 3
Letter of Transmittal
Name
ICT Department
Address
City
Date
The Management
Address
City
Dear Sir,
I submit herewith a complete and comprehensive proposal in support of the development of the
mobile application to support the operation of the normal company operations both internally
and with the external target clients.
I am requesting a total of $ 15,000 with the hope and belief that the selected members of the
development team will have completed the project in the next six months.
Thank you.
Kind Regards,
ICT head and management.

Enterprise Mobile Application Development Proposal 4
Executive Summary
Mobile applications have become trends in the modern business operations scope.
However, most entities have been involved in developing additional resources because
everybody else is doing it. The proposal seeks to take a different approach into implementing the
app within the existing operational infrastructure because of the benefits and influence that it can
introduce towards enhancing the achievement of predefined objectives. The proposal seeks to
address the existing problems and gaps within the organization with a clear illustration of the
way the pp will realize the pending goals. The cost analysis also presents the benefits and the
compelling reason for investing resources in adding to already existing structures and facilities.
The overriding principle and reason for pushing for the project are to enhance efficiency and
reach as many clients as possible throughout irrespective of their locations and time zones. The
implementation introduces a fair share of challenges such as having a reliable 24 hours support,
but intelligent business ventures insist that whenever the benefits outweigh the liabilities, then
the decision or the risk is worth taking. The proposal seeks to analyze every aspect of the mobile
application covering as much ground as possible so that eventually there exists a reasonable
argument for the investment towards elevating the prevailing business position.
Background
The business has been operating efficiently and meeting all its targets within 70% of the
projected time meaning that upon the completion or the end of the financial year, it has always
been surpassing all its target. It has proven a common business idea. According to Ehrenhard,
Wijnhoven, van den Broek, Stagno, and change (2017, p. 36), that when organizations meet all
their goals, then there exists something seriously wrong with the entire process. Although the
profits seem lucrative, the outcomes have continually indicated that the organization is either

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operating within a smaller scope or not exploring its abilities and potential to the maximum.
From the analysis following the development of the proposals, it has become clear that both
cases are true. The organization has been operating within a tiny scale, and that has made it
reluctant to explore other markets and make its products and name known far and beyond. The
challenge with that kind of laxity is that when competition strikes and other entities that are
willing to go an extra mile step into the market, then the organization is deemed to fail and exit
the market.
Websites and traditional marketing and promotion strategies have always worked well for
the organization and made it achieve all its objectives, but it is time it started seeking other
avenues to expand its operations. According to Araya et al. (2016, p. 101), more than a billion
devices are out in the world distributed throughout the continent. There exist 75% of mobile
phone users that use computers for less than 1% of their electronics devices interaction in a
week. It proves that the best and most efficient avenue to reach the people is via mobile devices.
Moreover, mobile applications will not only limit the operations of the entity to one geographical
arena but rather expand it to other regions and allow the entity to open up branches or have
clients and partners in many other regions. Another pushing factor was that the company had
researched surveys to establish the usage of mobile phones and the likelihood that clients would
access their products and services if there existed a mobile app was overwhelming. Mobile apps
reduce the hustle and struggle for the clients to access the entity since they can gain access to
everything they need at the comfort of the palm of their hands.
Despite the traditional nature of websites running on desktops and the regular
promotions, the company managed to make substantial sales surpassing all its projections, and
the introduction of a mobile app would integrate the challenge needed to upscale. The

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organization believes that if the survey that the organization conducted is anything to go by, then
the introduction of a mobile app in the operations would result in immense upscale of operations
and hence profits. The comfort zone of the organization was a key determinant in the venture and
investment to have an app that would serve the target clients as well as the management and the
employees. In the modern era, entities and businesses are out to grab opportunities at the
slightest existence. Competition has increasingly become unbearable, and the war to win markets
is devastating. According to Bhattacharya (2015, p. 77), entities that are already in the market do
not have a reason to be faced out as they are in a better position to combine the past structures,
the existing ones, and the developing structures for the future. The entity has the best opportunity
to emerge successful because of all the experience it has had alongside experienced staff that can
analyze the market structures and make any new advancements and adjustments. Moreover, a
mobile app will only fit into the already existing infrastructure without destabilizing any form of
operation and hence, a risk worth taking given the projected benefits.
Cost Analysis
Although the mobile app and its effect on the business are quite evident, most established
entities always pay attention to risks and modification that will destabilize the status quo making
the cost analysis section a key focal point of the proposal. The application’s development seeks
to incur the incomes generated from the previous financial year above the targeted objectives.
The resources will help in the early design stage, the testing, deployment, and finally, the actual
implementation of the mobile app. The organization seeks to use the internal information
technology staff with an additional service of mobile app experts that will contribute to the
project on a contractual basis. The use of internal staff does not only focus on the financial
aspects of the project but rather the implementation and their experience of the organization’s

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operation from the available data analytics and the features they feel have been missing towards
ensuring that the organization reach as many people as possible and expand its customer base.
The first budget of the application development is estimated at $15,000 with room for
adjustments should the need arise. Of the total budget, only 10% will go to development as that
will be a more in-house affair with expenses only heading to external consultancy. According to
Del Giudice (2016, p. 22), organizations must strive to have as established in house research and
development staff as possible as that will reduce their operation costs by more than 90%. 20%
will go to the marketing of the app, and the allocation follows the reasoning that the organization
already has numerous avenues to reach its clients, and the app will be a mere add-on. 20% will
go on the deployment of the app, and the remaining share of the budget, 50% will go to security.
It may not make sense at this stage, but cybersecurity is emerging to be a key nightmare to all
entities that are running online entities and structures. According to Zhang, Li, Li, Luo, and Zhu
(2017, p. 36), the upsurge of technology has made life convenient and easier, but it is time for all
the tech giant to join forces and deal with cybersecurity. Whereas Carlson (2019) believe that
cybersecurity is a consequence of technological advancements, Cantore, Levine, Pearlman,
Yang, and Control (2015, p. 51) state that the rate of development sidelined the security aspects
and that is the reason the insecurity of online infrastructures has become an unending debate and
discussion that is continually seeming to lack a viable and a lasting solution.
Although the project is expected to take less than 3% of the extra profit from the
business, according to the previously conducted investigations, the overall projection is that in
the first quarter of the upcoming financial year, it boosts s the overall profits by 7%. Given the
scale of the organization, a 7% increase in income would mean a great overall achievement for
the entity. First, there exists the expansion of the client base. More customers mean growing

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popularity for the organization that would ensure that over time, the entity can improve its
operation as well as make an adjustment in its product and service bases.
Strategic alignment within the organization's business and IT strategies
The IT department has been getting immense pressure from the management to establish
avenues to use the state-of-the-art structures within the organization to help increase sales and
the overall income of the organization. Every aspect of the project strives to meet the key and
most immediate concerns of the organization. The mobile app will only tap into the already
existing infrastructure such as the hosting facility, the databases, and the application
programming interfaces. It will not have any major cost implications on the organization, and yet
it will do its best to improve the sales and capture a wider customer base. The primary objective
of the organization and more so, the information technology department is to deal with the laxity
in the organization that has witnessed it meet and surpass its projections. The app will ensure that
there exist more clients that will push the organization into establishing new avenues to meet all
the consumer needs. The mobile application will also strive to meet all the security needs of the
organization IT plans so that it does not become the one reason that the entity is exposed to
insecurity and any other concerns that may end up costing the organization losses or lawsuits in
case of leakage of information that is not supposed to get out.
Value proposition and other benefits
Improved and increased customer base is the primary and the core driving foundation for
the adoption of the mobile application towards meeting the organizational needs. According to
Smith, Zuniga, Butcher, and Lee (2017, p. 24), there does not exist any better leverage than
having all the target customers having the opportunity to access an entity in the palm of their
hand. Vilke and Martin (2016, p. 7) explain that with a mobile app that can access all the

Enterprise Mobile Application Development Proposal 9
products and services, sometimes the target client ends up asking for goods and services even
when they did not intend to because they are bored and decided to visit the app at their free time.
Every organization is striving to upscale and gain access to more clients and increased profits
and that is something the management can be sure to achieve given the reputation of the
organization and the added convenience of the new injection into its resource gallery.
The mobile application will keep the organization’s brand prominent and an added
advantage of staying ahead of the competitors. The primary reason for developing the app is to
have a competitive advantage over other players in the industry. Websites are slowly becoming
obsolete. Nicholas and Steyn (2017, p. 33) explain that the old guards have the habits of arguing
that mobile apps are similar to websites in every aspect and that is the reason some of them have
never considered implementing the new avenues. Koneru et al. (2016, p. 101) agree with the
argument of the similarity between an app and a website but goes ahead to explain the
discrepancies that make the former a better avenue in every aspect of their operations. King
(2017, p. 3) further supports the reasoning by claiming that the word convenience and efficiency
is key in modern society’s marketing and sales venture. The apps have reduced the hustle of
having to recall the URL’s, and the clients can access specific things when they need them
without the complications of having to deal with a webpage. Orsini, Bade, and Lamersdorf
(2015, p. 11) state that the companies that were first to develop mobile apps conquered the
market because the reasoning of the clients revolved around evading the struggle and getting the
most efficient services.
Apps, according to research, are essential when it comes to customer retention, loyalty,
and satisfaction as they help in ensuring that all their needs are attended to as soon as possible.
Laudon and Laudon (2016, p. 12) believe that the ease of access and use of mobile applications

Enterprise Mobile Application Development Proposal 10
have made them an easy avenue to hold on to the clients. All enterprise applications always have
direct messaging and calling links, and those make it easier to get in contact with the
organization whenever a need arises. In case of dissatisfaction, inquiry, or suggestions, the
clients know the fastest way to reach the support team. The close link with the customers is
something the organization has been missing, and hence, the advancement will be a key
improvement for the entity.
Mobile apps load faster, and their storage of information is quite easy as they are aligned
to a device. Users do not have to remember their login details as in the case with the websites
except when one is using one computer all the time which may be unlikely. The ease of access
and the convenience will generate immense traffic to the company, which is what it needs
towards accomplishing its objective of improving and expanding the customer base. The driving
force of the project is to improve sales, and that can only happen with an increase in traffic. The
mobile app has a great capability of ensuring that it makes the access convenience enhanced and
hence an easy avenue of generating and swaying clients towards the company.
Mobile apps are easy to use, and this applies mostly to the employees as opposed to the
target client. Everything is always tailormade for a given purpose, and that reduces the need for
advanced training and familiarization with the product. According to Hassan and Hassanein
(2018), the best set of employees to operate applications from the organization’s end are the
individuals that have always used the other traditional avenues of operations. They can relate the
two and tweak the available resources to seamlessly replace each other or coexist with the
primary objective of meeting consumer needs.
The organization has a great chance to benefit from the development and ens6ure that it
delivers as per the needs of the organization and the target clients. Everything about the project

Enterprise Mobile Application Development Proposal 11
seems positive, and the organization has so much to gain that it should increasingly push for the
new development to become a reality towards enhancement of operations and achievement of the
predefined objectives.
Project management and control
The urgency and the critical nature of the project will require microscopic monitoring and
management of all the processes. The management will first receive a general outline and
timelines with gaunt charts of the timelines. The head of the ICT will be responsible for all the
operations from the analysis of research to coding and eventually testing and deployment. The
head of the ICT will also be responsible for updating the management on a fortnight basis
regarding the achievements, developments, and any changes that may arise in the predefined
timelines. The individual developers will work alongside the company’s employees and show
them every module so that they can offer insight regarding operations and the application
features. If there is any serious need to overhaul a module, the ICT manager will have a meeting
with the developer, the employee that brought up the matter, and one of the representatives of the
management to ensure that the change is worthy and that it should be implemented in the
application.
It becomes important to note that the project management phase is quite sophisticated,
especially for entities that have been in operation. The app must follow the existing structures
without introducing anything outrageous. The development must be in line with the already
existing services and either improve them or tweak them without introducing different aspects
that may prove challenging to the clients. For the reason of simplicity and replicating some of the
services, the employees that interact with the existing traditional platforms must engage fully
throughout the development phase. Ross (2016, p. 47) outlines that although many at times

Enterprise Mobile Application Development Proposal 12
organizations never seek the employees help when making sophisticated systems like mobile
apps, they are the people with the best and most accurate data that can help entities make the best
out of their ventures. For that reason, the management will be implemented by the top
authorities, but there will exist a close interaction between the employees and the developers to
ensure that the app captures everything that will earn the organization the glory that it is eying.
Infrastructure requirements
The application will run on Android, iOS, and windows mobile devices. The target of the
organization is to ensure that it does not leave any mobile user out because of their choice of the
operating system. Some isolations are not necessary, especially when targeting exponential
expansions. The first bit of the software will be developed using the Android Studio as the
programmers have confirmed that it is the IDE they are most comfortable with. After the
completion of the first module, the application will then be compiled for different platforms, and
three teams will test the application alongside a few clients and employees. Once the user
interface and user experience are complete, another test will step in, such as security and backup
among many others.
The company has established the efficiency of Amazon Web Services given the past
experience and interaction with the company’s products. As such, it will form the foundation of
all the hosting and cloud services. However, the reputation of the company requires that it
remains online throughout. It will have an added input of the services of Digital Ocean to help
cover the bandwidth needs or step in fully should Amazon Web Services have any form of
downtime. Currently, the company has been using the two companies for its websites and
backup, and there have never been any major issues, and the ICT department suggests that it
sticks with the proven infrastructure.

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Software design, development methodologies, and testing strategies
There exist numerous functional and tested software development methodologies such as
waterfall model, V model, agile model, spiral model, and RAD model. However, the project will
take the waterfall model as it best suits the development structure under consideration. The
waterfall model will entail the requirements first. The analysis will come in as the next stage to
ensure that all the requirements are in place. System design will follow as the next stage to
ensure that the logic and the user interface structures are all in place towards meeting the needs
of the final product. Coding and implementation will come in as the third stage to ensure that the
project follows the actual provisions of the company’s operations. The next step could be to test
and verify that the app works fine and that it is secure enough so that there does not exist any
chance of compromise either from perpetrators or within the organization. Operations and
maintenance are the last steps in ensuring that the app remains up to date and that it suffices all
the projected applications.
Internationalization
The primary purpose of the project is to ensure that the organization reaches as many
people as possible. However, to achieve that objective, the company must scale internationally
and seek as many clients as possible. The efficiency of the Appstore and the Google play store
have made it easier to access the mobile application from any point in the world. The company
can take advantage of the already existing infrastructure to reach as many people as possible.
However, the company must factor in security concerns because it is one of the major challenges
when it comes to online transactions in the contemporary setup.

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Risk management
Risk management will be a part of the project but not the main determinant of the
implementation. The reason for not paying so much tribute to the risks is that the app will be
riding on the already existing infrastructure and platforms. As such, the organization must ensure
that it has all the necessary standard operating procedures to ensure that the app does not
introduce any challenges or security concerns that may lead to the upscaling of the total costs.
Integration and deployment strategies
The app will use the existing API’s with minimal modifications to ensure that it is part of
the already existing system without the need to have any other external or supporting resources.
For instance, the databases that the website is already using should be sufficient to support the
app as it will imitate and replicate the same features that are already existing. The idea of
replicating the resources is to ensure that the overall deployment cost does not introduce any
more expenses into the new venture that seeks to introduce an added advantage to enable the
entity to make more profit than it has in the past years.
User acceptance and change management
The app will abide by all the laws and regulations governing the operations of such
systems in the country with an added implementation of the organizational objectives and plan
towards that implementation. User acceptance is always closely tied to the provisions of the
organization towards guaranteeing the safety and privacy of the clients. Whenever there are
changes, the organization will conduct a research first and engage a few of the selected clients
before implementing it to take effect in the operations of the organization. In case of any
opposition, there will exist a full review of the proposal and modifications to ensure that

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Maintenance
The IT staff has a sufficient capacity to maintain the application, and they will ensure that
everything is up to date. Whenever there exist any adjustment or security concerns, the team will
respond immediately so that the company can keep up its operation even amidst challenges. Part
of the maintenance process will be to ensure that any form of failure or complication from the
mobile application does not interfere with the rest of the company’s operations.
Future opportunities and enhancements
Future opportunities must blend in with the pedestrian operations. As such, the best
avenue will be the git version control to help add anything that will make the application and the
operations better. The IT team will not relent on keeping up with research towards bettering the
solution so that the company may have a robust solution that will meet all the goals that are in
place for the optimization and enhancement of all operations. Moreover, technology is prone to
change and one way or another, new technologies will come up, and the organization will have
to integrate it into its program, website, as well as the mobile applications.
Recommendations and conclusion
Mobile applications are the way to go for modern organizations. However, there are
major investments that go into the development, implementation, and deployment of an app. The
stakes are even higher when the organization in question has been in operation for a long time
and has major data and security concerns. The risks are always immense, but research in the
business world has shown that the higher the risks, the more likely to be favorable, the incomes
will be eventually. The organization must hence consider that avenue of investment.

Enterprise Mobile Application Development Proposal 16
There always exist immense risks when it comes to a major investment, such as
developing a new application to manage key organizational operations. The best course of action
would be for the organization to benchmark and follow the implementation of entities that have
already implemented an application as immense as the one it intends to put in place so that it can
be ready to handle all challenges and be ready to cope with the upsurge and increase in traffic to
its servers. In commercial scope, there does not exist any need to reinvent the wheel as someone
or an entity in the industry somewhere has always implemented the same system. If there exist
any willing entity that can share information, then it is the best starting point to help mitigate
losses and unprecedented downfalls for the organization.

Enterprise Mobile Application Development Proposal 17
References
Araya, C., Sanabria, I., Zoufaly, F., Rojas, M., Infante, E., & Garcia, O. (2016). Automated
porting of application to mobile infrastructures. In: Google Patents.
Bhattacharya, D. (2015). Evolution of cybersecurity issues in small businesses. Paper presented
at the Proceedings of the 4th Annual ACM Conference on Research in Information
Technology.
Cantore, C., Levine, P., Pearlman, J., Yang, B. J. J. o. E. D., & Control. (2015). CES technology
and business cycle fluctuations. 61, 133-151.
Carlson, M. (2019). Online account access control by mobile device. In: Google Patents.
Del Giudice, M. J. B. P. M. J. (2016). Discovering the Internet of Things (IoT): technology and
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King, D. (2017). Cybersecurity Challenges in Cyberspace?
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India.

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technology: Routledge.
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