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Entrepreneurial Marketing Assignment

   

Added on  2020-10-05

10 Pages2606 Words136 Views
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Entrepreneurial Marketing 2018-19The best practice methods and techniques of entrepreneurial marketing in SMEs.
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Table of ContentsIntroduction..................................................................................................................................3Analysis of Distinguishing Features.............................................................................................3Key marketing operational issues that are faced..........................................................................4Comparison of the standard marketing theories that have been used.........................................6Core Ideas and Concepts of Marketing........................................................................................7Conclusion...................................................................................................................................7References..................................................................................................................................92
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IntroductionSmall and Medium Sized business organisations in the Manufacturing sectors initially have tostruggle a lot so that they are able to establish themselves in the market. This is mainly because of the presence of large and established companies. However, propermarketing procedures and learning skills adopted by the employees result in the increase ofknowledge of the organisations and they are able to establish a base in the markets. In this study, the distinguishable features of a small environment of business marketing and theissues faced by managers of SMEs in operations of marketing have been discussed. The marketing theories that are used by the companies have also been compared in the study.Further, the learning skills and the core concepts that need to be available among themanagement of these SMEs have also been suggested in the study. The thesis statement of the study is to analyse the operational marketing features of SMEs in theManufacturing industries. Analysis of Distinguishing FeaturesSMEs in the manufacturing sector mainly try to primarily focus on the growth of theorganisation so that they are able to compete with the other small and large organisations that arepresent. As a result, the companies maintain few distinguishable features so that they are able todevelop in the market and attract increased numbers of customers. Few key distinguishable features are:Less Revenue and Profit RateManagement of newly developed SMEs try to keep a low amount of Revenue and Profit Rate sothat they are able to get increased amount of orders from the customers. This is primarily done sothat the company is able to develop a base in the market and they are able to increase theirpopularity. The management of the company remain focused on the customer count more thanthe profit generation process of the organisation. Less number of EmployeesSMEs that are newly developed try to maintain a smaller number of employees so that they areable to maintain the efficiency of performance and manufacture proper products. 3
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