Entrepreneurial Marketing: A Strategic Approach for Startups

Entrepreneurial
Marketing

EXECUTIVE SUMMARY
Marketing is vital activity performed by large enterprises as well as SMEs in order to
identify the changing trend and modify the operations by spreading the awarenesses amongst
customer. Due to the evaluation of internet the dependency on the social medium platform has
been increased so the company needs to use this platform in order to appeal interest of final
consumer. Within this report marketing plan is prepared that represent the systematic procedure
to carry out the objective for which it has been prepared. Along with that it include allocating the
resources as per the designed budget in order to systematically mange internal operations.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Marketing audit (current marketing situation).............................................................................4
State objectives ...........................................................................................................................6
Gather insight into target audience..............................................................................................6
Select social media zones and vehicles........................................................................................6
Create an experience strategy using selected zones.....................................................................7
Establish activation plan (what will do you / when / timescale etc.)...........................................8
Manage and measure (budgets, controls).....................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................11

INTRODUCTION
Entrepreneurial marketing is the distinct field that encompasses the use of innovative
thinking and risk taking ability in order to carry out the functioning of start up or small business
venture. Once the entrepreneur grab the external opportunity the other step is to run the
marketing campaign that highlights the values of firm and focuses to stand out product amongst
competitors (Almeida, 2017). For the better understanding of report Orion Electrotech company
has been selected which is the small business recruitment company whose headquarter is in
United Kingdom. The company focuses on diverse market such as Engineering, Construction,
Manufacturing and so on by recruiting the potential employee whose main clients are large blue
chip as well as small and medium enterprises. Generally the resources are used to maintain
consistency and support the interest of diverse candidate for diverse position. This report cover
topics like preparation of marketing audit to determine current market situation and gathering
deep insights for particular target market. Along with that analyse the use of social media zones
that help to maintain the relationship and publish significant data. Further, create experienced
strategy and activated plan for the particular zone by managing as well as measuring the budget
effectively.
MAIN BODY
Marketing audit (current marketing situation)
Marketing audit refers to the preparation of plans, objectives as well as strategies that
collectively helps to carry out the diverse activities and execute the significant business plan
effectively. This helps the firm to prepare significant strategy particularly for those areas where
improvement is required (Orion Electrotech Ltd, 2018). SWOT analysis is the prominent part of
business that encompasses the understanding of both internal and external environment so that
Orion Electrotech company can strengthen its abilities by preparing vital plan in order to gain
opportunity and cope up with threats.
Strength
Orion Electrotecy is the well known company
that have 20 years of experience and
effectively maintain the relationship with its
clients by concentrating in data driven
Opportunity
The company can expand its size as well as
operations by constantly investing in the digital
media technique. This is the wider scope in
order to accommodate or access the needs of