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Entrepreneurial Marketing Strategy for a Fashion Company in UK

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Added on  2021-02-20

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The company is working to increase their market share by implementing the strategic plans.The objective of the study is to create awareness about their products on social media platform to increase their market share and their target need to be achieved within the period of 4 months. The company had analysed the internal and external environment and gather insight into the target audiences in the form of demographic and psychographic segmentation to create a good strategy like promoting the products on social media webpages and later analysing and measuring the feedback to verify whether

Entrepreneurial Marketing Strategy for a Fashion Company in UK

   Added on 2021-02-20

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ENTREPRENEURIALMARKETING
Entrepreneurial Marketing Strategy for a Fashion Company in UK_1
Executive SummaryEntrepreneurial Marketing is a proactive identification and exploitation of opportunitiesfor acquiring and retaining the profitable customers through innovative practices. RowlinsonKnitwear deals in school and formal dresses at small level in UK. The company is working toincrease their market share by implementing the strategic plans. The objective of the study is tocreate awareness about their products on social media platform to increase their market share andtheir target need to be achieved within the period of 4 months. The company had analysed theinternal and external environment and gather insight into the target audiences in the form ofdemographic and psychographic segmentation to create a good strategy like promoting theproducts on social media webpages and later analysing and measuring the feedback to verifywhether the strategy is achieved or not. They best way to promote Rolinson Knitwear productsand services can be done through Facebook and Instagram pages. The large number of customerscan be attracted if the plans are implemented effectively for social media marketing and it willalso increases the profitability of the business.
Entrepreneurial Marketing Strategy for a Fashion Company in UK_2
Table of ContentsExecutive Summary.........................................................................................................................2INTRODUCTION...........................................................................................................................4MAIN BODY...................................................................................................................................4Introduction of business executive summary sample for report.............................................4Marketing Audit/ Current marketing situation.......................................................................4Objectives...............................................................................................................................7Gather insight into target audience.........................................................................................8Social media zones and vehicles............................................................................................8Create an experience strategy.................................................................................................9Activation plan.......................................................................................................................9Manage and measure..............................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Entrepreneurial Marketing Strategy for a Fashion Company in UK_3
INTRODUCTION Entrepreneurial marketing is the on going process in which major focus is emphasised onidentifying and evaluating the opportunities for achieving targeted goals. Plans and strategies aregenerally formulated for retaining the customer's in the best possible manner. Entrepreneurialmarketing is very much different from traditional marketing. In this type of marketing innovativetactics are made so that satisfaction level of customer's can be increased(Carlsen and Andersson,2011). The organisation chosen for this report is Rowlinson Knitwear which is operating itsbusiness functions at small level in UK. This report will majorly cover introduction of business,internal and external analysis, formation of objectives, using best social media zone forimplementing plan for the social media. Budget will also be set for the plan so that goals andobjectives can be achieved in the best possible manner. MAIN BODY Introduction of business executive summary sample for reportRowlinson Knitwear is the UK based organisation which is providing school and formaldresses to its potential customer's. The major objective of the organisation is to provide highquality of products to the customer's so that their satisfaction level is increased. With the help ofthis strategy management of Rowlinson Knitwear works for increasing their business in variousparts of UK so that their market share can be increased. For this organisation is planning toimplemented better strategies and plans. This can be done by formulating and implementingsocial media marketing plan. With the help of social media Rowlinson will be able to identify theneeds and demands of its customer's. By using this management of organisation will also able toincrease its market share within limited period of time. Marketing Audit/ Current marketing situationSocial media marketing is a difficult task because it generally involves various kinds ofplanning and strategy formulation(Fillis, 2011). This task can be made easier by analysing theinternal and external environment, which is discussed below- Internal environment These type of factors can be easily controlled by the management of RowlinsonKnitwear. This is because such type of factors are internal to the organisation. These generallyinclude-
Entrepreneurial Marketing Strategy for a Fashion Company in UK_4

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