Entrepreneurial Marketing: A Digital Marketing Plan for Root Coffee Café

ENTREPRENEURIAL
MARKETING

EXECUTIVE SUMMARY
This report will project the precise digital marketing plan. Environmental audit will be
conducted to assess about the impacts different external and internal factors put over the business
operations of company. Different tools will be projected that will play a role in the marketing
activities of the organisation. Strategies will be discussed that can support the growth and
development of the marketing plan and can support the organisation in achieving the overall
objectives of the business.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Intro of business...........................................................................................................................4
Marketing Audit...........................................................................................................................4
Objectives....................................................................................................................................7
Gather insight into target audience..............................................................................................7
Social media zones, channels and vehicles..................................................................................8
Experience strategy......................................................................................................................9
Establishment of activation plan..................................................................................................9
Manage and measure.................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Entrepreneurial marketing plays very appropriate role for different entrepreneurs in the
market place. Basically, there are very entrepreneur has required to consider the entrepreneurial
marketing for becoming a very successful entrepreneur in the market. Currently social media
marketing is one of the best marketing strategies for gaining huge profit in this modern and
dynamic world. Currently most companies or enterprises in the market are taking lots of
advantages through social media marketing, so that an entrepreneur also has required to consider
social media marketing in its daily marketing functions for gaining appropriate results. This
report discusses entrepreneurial marketing in the context of Root Coffee café.It is a small coffee
café business situated in the United Kingdom. There are some key market analysis tools also has
been mentioned in this report, like; PESTLE and SWOT etc. which can support to this SME for
deeply analysing market situations.
MAIN BODY
Intro of business
Root Coffee is a small-scale organisation based in United Kingdom. Company is
associated with restaurant services and serves different kinds of coffee products. The
organisation is established in UK and effectively achieves all different business objectives.
Marketing Audit
Market audit comprises with different internal and external factors that put an impact
over the business operations. To analysis about the external environment PESTEL Analysis tool
is used and to assess about the internal environment SWOT Analysis tool is used. All these
factors impact over the company performance in target market. As they influence the company’s
performance in target market it’s important for the company to involve these factors while
making the marketing plan of company.
PESTEL Analysis
PESTEL Analysis is a sum of different external factors involve in business environment
that put an impact over the business operations of company. The analysis is comprises with