Entrepreneurial Strategy Assignment : Roland Mouret
Added on 2021-02-19
14 Pages3912 Words27 Views
Business DevelopmentPolitical Science
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Entrepreneurial Strategy
Table of ContentsExecutive summary..........................................................................................................................3INTRODUCTION...........................................................................................................................1B.) Development and critically evaluation of entrepreneurial strategy .....................................1C.) Analyse an organization's strategic situation its capability and position..............................6D.) Development of strategy which is consistent with company's strategic situation................8F) as a conclusion........................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Executive summaryFrom the report it has been summarises that entrepreneurial strategy refers planning thathelps to understand desire of business concern and make efforts to complete them. There aredifferent types of business which fulfil customer needs and provide satisfaction to theircustomers. The present report is about Roland Mouret that is small organization of fashion, offersdifferent types of products. BCG matrix helps to define growth and market share of company.Porter five forces defines competitive environment and benefits to expand business.This report emphasis on different concept such as different types of strategy, macro andmicro environment analysis and recommendation about strategy which is consistent for chosencompany.
INTRODUCTIONEntrepreneurial strategy means a planning which is used by organization to set theirbusiness in different market. Strategies are formulated by manager of company who analysismarket and get needs and wants of people. The main aim of strategy is set the goals andimplement in organization in order to achieve goals and objectives. Entrepreneurial means tostart a business by innovating ideas and make strategy how it can be developed for the purposeof completing goals (Abidin, Othman and Bakar, 2015). To understand about entrepreneurialstrategy Roland Mouret has been taken that is small company and dealing in fashion industry.This report discusses about range of entrepreneurial strategies, situation of organization and itscapability, strategy which is consistent for organization and judgement about above informationthat helps to complete objectives. B.) Development and critically evaluation of entrepreneurial strategy Entrepreneurial strategy is the process of developing new products and services incompetitive environment. Entrepreneur is a person who uses own skills and introduce from newproducts by using new technology. It manage and operate its business by making businessstrategy. This strategy helps small and medium size of enterprises to identify needs of businessand build various strategy and implement one for the purpose of running a business. Therefore,entrepreneurial strategy is important for organization which helps in development by satisfyingcustomers. Roland Mouret that is a small company has adopted various strategies that aredefined as: BCG matrix: This means Boston Consulting group that is designed to help with longterm strategic planning in order to consider growth opportunities. It shows portfolio of productsto decide where need to invest, discontinue and develop of products. It is also known as growthmatrix that helps to decide growth opportunities of business enterprise. It mainly relates withcombination of market growth and market share (BCG Matrix, 2019). Roland Mouret applyBCG matrix to know the growth of business and develop its products such as: 1
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