Detrox Water Online Business Plan

This assignment presents a business plan for an online retail company specializing in selling Detrox water. It outlines the marketing strategy, target audience, competitive analysis, and financial projections. A balance sheet is included showing assets, liabilities, and capital. The conclusion emphasizes the viability of the business model and its potential for high margins.

ENTREPRENEURSHIP

TABLE OF CONTENTS
Overview of business plan...........................................................................................................3
Description of products or services.............................................................................................3
The value proposition you offer to the public. (Unique selling point/concept)...........................3
Administration plan.....................................................................................................................4
Marketing Plan.............................................................................................................................5
Competitors analysis....................................................................................................................6
Production/Services Plan.............................................................................................................7
Financial Plan..............................................................................................................................8
Conclusion.................................................................................................................................10
REFERENCES..............................................................................................................................12

Overview of business plan
In the present era, level of obesity in Malaysia is increasing with the very high pace.
From assessment, it has identified that in Southeast Asia prevalence level of obesity is high over
other regions. Report of ‘Tackling Obesity in Asean” presents that obesity rate in Malaysia was
13.3%, whereas 38.5% people were considered as over weighted (Malaysians most obese in
region, 2017). Hence, by analyzing such issue entrepreneurs are planning to the initiate business
namely FEEL FRESH through the online means. Through such business sole traders will offer
detrox water that helps in weight loss and enhance health quality. Entrepreneurs will start such
firm as partnership unit where all the relative entities will share both risk and profit equally. The
rationale behind the selection of online business mode is that it requires low investment and
helps in attracting large number of customers. Moreover, now customers prefer to purchase
products or services through online which in turn offers high level of convenience to them.
Hence, by taking into account all such aspects all the partners of FEEL FRESH are planning to
offer detrox water via online mode.
Description of products or services
Partnership firm such as FEEL FRESH will offer detrox water to the customers in five
different flavors. Such water will provide high level of assistance to the people in reducing the
weight and improving as well as maintaining better health. Such water will prove to be beneficial
for the individuals who are trying to avoid sugary soda or flush toxins from the system. Hence,
using 1.5 liters of detrox water customers or people would become able to burn 17400 calories
ion a year. Hence, by using detrox water individuals can fight in against to obesity and would
become able to achieve goal of weight loss. Such partnership firm will offer home delivery
services to the customers. Moreover, in this, mode of business is online so entrepreneur will
deliver such water to the customer when order is placed.
The value proposition you offer to the public. (Unique selling point/concept).
USP of FEEL FRESH is to ‘Enjoy quality health at suitable Prices’.

 Vision: To attain leading position in the strategic business environment by offering high
quality services to the customers.
 Mission: This statement of FEEL FRESH includes maximization of profitability and
enhancement of customer base by performing activities in an eco-friendly way.
Objectives: Main aim or objectives of entrepreneurs behind carry out business of detrox
water is enumerated below:
 To attain high profit margin by exerting effectual control on cost level.
 To gain competitive edge over others by offering quality water products or services
to the customers at suitable prices.
 To increase customer satisfaction and brand image by laying more focus on quality
and sustainability aspect of operations.
Administration plan
On the basis of Preparatory stage of business there has been various department in the
firm which are need a proper execution and administration. That will help FEEL FRESH in
having the long terms advantages. It will help in protecting the firm from rigour and affluent
backwardness. Thus, there will be regime or workplace as per the various departments such as:
CEO: These are the main administrators of organisation which seeks for all possible
ways of retaining the profit as well as make fruitful decisions to improve the efficiency of FEEL
FRESH. They made allocation of capital funds to all the departments by analysing the essential
requirements.
Operation management: These unit analyse the requirements of material, man and
machinery which are to be used in manufacturing the products (Broad and Sanger, 2016).
Therefore, the main role of an operational manager is to analyse the needs and make efficient
decision that will help in enhancing the operational performance of FEEL FRESH.
Marketing management: There will be various plans and strategies to make the
favourable promotion of FEEL FRESH. There are several methods of marketing the brand such
as advertising it on TV, social Media, Newspaper, ratio, Graffiti, Hoardings, Flyers etc. are the
ways on which they promote the products as well as give informations to the consumers.

Human resource management: This department seeks the requirement of employees to
operate the business operations. Thus, the role of HR managers is to analyse the qualification of
an individual as well as the talent and skills acquired by them. The duties and jobs are to be
assigned by managers which is according to their skills and qualifications.
Financial management: The main role of a Financial manager is to analyse the
requirement of funds and finance in each department of FEEL FRESH. The plan to produce
Detox Water over online market there will be need of planing the fruitful budgets and costs for
such business operations. They are responsible of managing the contracting budgets as well as
expenses incurred in such operations.
Marketing Plan
In order to promote the products of FEEL FRESH over online segmentation there is need
of having the most appropriate strategies. Therefore, the plan for presenting the business over
online market is as follows:
Research: On the preparatory stage the professionals of business needs to analyse the
market such as preferences of consumers, Environmental analysis, current trends as well as the
market conditions (Reardon and et.al., 2017). There will be changes in the governmental plans
and policies so it is essential to analyse the current policies, taxation and rates over products.
Target consumers: The production of Detox Water which will help buyers in the health
and overcoming with the obesity. FEEL FRESH has planned to promote these products for
attracting the individuals which are affected by such obstacles (Steps to Create a Marketing
Plan, 2017).
Competitors: There has been various rivalries and substitute are existed in market which
are challenging the operational activity of FEEL FRESH. It can be said that, there is need to
determine the strength and weaknesses of such firms and the plans are to be made in accordance
with them.
Funds: To initiate the operations of producing the Detox water from FEEL FRESH there
is need to plan the budgets and costs requirements (Ericksen, Berke and Dixon, 2017). There is
need to look through the capital retrained by firm in context with making the expenses of

business as well as presenting the fruitful disclosure of all the accounts over which managers will
make efficient decisions.
Advertising: After analysing the market there is need to make planing and strategies for
promoting the brand over online segmentations. FEEL FRESH will have the fruitful marketing
strategies which in turn promotes the operations of firm on the favourable stage.
Competitors analysis
In consideration with Initiating the operational activities of FEEL FRESH there is
requirement of determining the strength and weakness of rivalries on the basis of same product
line which is operated by the firm. Currently various firms are offering the Detox water which in
terms are attracting the large numbers of buyers and it will be the big challenge for business.
Therefore, there are several stages which helps in analysing the competitors and well as
beneficial in overcoming such issues as :
Illustration 1: Competitive analysis
Source : (Competitive Analysis, 2017)
 Professionals at FEEL FRESH need to identify the competitors of the business which
serving the same products' ad services in the market as well as the quality and costs of
their goods.
 There is need to analyse their objectives as well as their tactics and strategies in terms of
promoting the products.

 After making the researches over competitors there is ned to build up the self strength in
terms of determining the internal strength and weaknesses (Westwood, 2016).
 Estimating that the which rivalries will be reactive and holistic as well as which are to be
avoided and attracted.
Production/Services Plan
In terms with facilitating the Detox Water in the market by FEEL FRESH there is need
to plan the appropriate strategies which in turn helps in initiating the business such as:
Analysing consumers needs: There is need to determine the preferences and choices of
consumers which in turn need to be satisfied by FEEL FRESH. Obesity is the big health issues
which is affecting maximum individuals in the world so to cure such obstacles there is need to
design products which satisfies the health obstacles of buyers.
Production units: Determining the preferences and the current market issues then there
will be need to seek the manufacturing unit and the requirements of them (Meyer, 2016). There
will be demand of fund, material, machineries, equipments and employees which must be
determined by managers.
Pricing: The rate of goods and services must be considered by the managers which will
be profitable and fruitful for FEEL FRESH. The costs of products must satisfies consumer
budgets as well as costs incurred by organisation to produce such goods (Eusebio, 2017).
Suppliers and distribution channels: There is need to analyse the distributional channel
of FEEL FRESH which helps in serving the Detox Water on the prompt way to the end users
(Drew and Wang,). Managerial professionals are need to build the favourable relationship with
such stakeholders of firm
Consumer feedbacks: The product will be successful if there is favourable planning ad
innovative changes took place on the basis of positive and negative feedbacks from consumers
(Wolcott and et.al., 2016). Therefore, it will create good brand image in for FEEL FRESH.

Financial Plan
In this, for doing online business pertaining to detrox water each partner will invest
10000MR. Hence, through the means of equal investment partners will initiate online business
with MR50000 respectively. It is considered as highly effectual sources which does not impose
fixed financial obligations in front of business entities in terms of interest payment. Thus, it can
be said that by using internal sources entrepreneurs will meet their monetary requirements. In
order to assess financial viability and position income & cash flow statement as well as balance
sheet is prepared by taking into account following assumptions:
 Tax rate will be 5% in the year 1 and 2 because income of such partnership firm falls into
the range of MYR 20001 -35000. However, in the third year tax rate will 10% as income
level is within the range of MYR 35001 to 50000 (MALAYSIA: TAX SYSTEM, 2017).
 Further, COGS will be 30% of sales.
 For per 700 ml of detrox water FEEL FRESH will charge MYR 9.90 respectively.
 Considering the trend of obesity and individuals preference in relation to using products
that helps in losing weight it is estimated that sales will increase annually by 18%.
 Other utility expenses will be g
Income statement
Particulars Year 1 Year 2 Year 3
Sales 79497
93806.
5 110692
less: COGS @ 30% 23849 28142 33207
Gross profit (GP) 55648 65665 77484
Less: indirect expenses
Promotional expenses 1590 1650 1700
Selling and distribution
expenses 7950 9381 11069
Utility expenses 11925 14071 16604
Insurance 400 400 400
Miscellaneous Expenses 3975 4690 5535

Depreciation 1200 1200 1200
Total operating expenses 27039 31392 36507
Profit before tax 28609 34273 40977
Less: Tax @ 5% 1430 1714 4098
Profit after tax 27178 32559 36879
Profit generated by each partner
Year 1 Year 2 Year 3
Partner 1 5436 6512 7376
Partner 2 5436 6512
7376
Partner 3 5436 6512
7376
Partner 4 5436 6512
7376
Partner 5 5436 6512
7376
Cash flow statement
Pre-
operatin
g year
Year
1 Year 2 Year 3
Opening Balance 18000
69027.
5 129728
Cash Sales 79497
93806.
5 110692
Owner's capital 50000
Total Cash Inflow 50000 97497 162834 240420
Cash Outflow

Fixed Assets 20000
Market Research 3000
other expenses 2000
Legal help and permits 6000
Promotion and advertisement 1000 1590 1650 1700
Selling and distribution expenses 7950 9381 11069
Utility expenses 11925 14071 16604
Insurance 400 400 400
Miscellaneous Expenses 3975 4690 5535
Depreciation 1200 1200 1200
Tax 1430 1714 4098
0 0 0
Total Cash Outflow 32000
28469.
5
33105.
6
40605.
2
Closing Balance 18000
69027.
5 129728 199815
Balance sheet
Particulars
Year 1
(in
MYR)
Fixed assets 20000
Less: Depreciation 2000
Net fixed assets 18000
Current assets
69027.
5
Total assets
87027.
5
Capital 50000
Other liabilities
37027.
5

Total liabilities
87027.
5
Conclusion
From the above business plan, it has been concluded that by offering detrox water the
customers via online firm would become able to attain success. Further, it has been articulated
that from the financial perspective concerned or proposed business plan is viable and helps firm
in attaining higher margin.

REFERENCES
Books and Journals
Broad, W. J. and Sanger, D. E., 2016. As US modernizes nuclear weapons,‘smaller’leaves some
uneasy. New York Times.
Drew, J. W. and Wang, R., Hewlett Packard Enterprise Development Lp, 2017. Net utility
determination based on product replacement and service plan coverage decisions. U.S.
Patent 9,633,357.
Ericksen, N. J., Berke, P. R. and Dixon, J. E., 2017. Plan-making for sustainability: The New
Zealand experience. Taylor & Francis.
Eusebio, R., 2017. Marketing II. Marketing, p.2018.
Meyer, P. H., 2016. A Parish Guide to the Use of Creative Problem Solving in Marketing Plan
Development.
Reardon, S. and et.al., 2017. US science agencies face deep cuts in Trump budget. Nature.
543(7646). pp.471-472.
Westwood, J., 2016. How to write a marketing plan. Kogan Page Publishers.
Wolcott, D. W. and et.al., 2016. System and method for providing customized product
configuration and service plan options for a camera device. 9. pp.497,333.
Online
Competitive Analysis. 2017. [Online]. Available through
:<https://www.entrepreneur.com/encyclopedia/competitive-analysis>.
MALAYSIA: TAX SYSTEM. 2017. [Online]. Available through:
<https://en.portal.santandertrade.com/establish-overseas/malaysia/tax-system >.

Malaysians most obese in region. 2017. [Online]. Available through:
<https://www.nst.com.my/news/nation/2017/06/246538/malaysians-most-obese-region >.
Steps to Create a Marketing Plan. 2017. [Online]. Available through
:<https://www.thebalance.com/what-is-a-marketing-plan-1794426>.