Entrepreneurship and Business Development

Entrepreneurship and Business Development
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Contents
Rationale for launching a new business...........................................................................................3
Review market and industry analysis, understanding of macro analysis........................................4
Competitor analysis and highlight the competitive advantage of product as well as service..........5
Segmentation analysis, providing market statistics (size and growth) to support your selection
of the target segment/s.................................................................................................................6
Marketing strategy by using 4P’s or 7P’s, with marketing mix analysis....................................7
Market growth strategy................................................................................................................9
Resources required for venture including source of finance.....................................................10
Risk analysis and how will be treated........................................................................................11
REFERENCES..............................................................................................................................13
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Rationale for launching a new business
By focusing on the current strengths, key consumers and underlying valued they need a
better information management system. Therefore, ETS will provide the technical support,
consumer service for different organisations (Gharib, 2020). The scope of this type of service in
order to expand the importance of desktop support, application development.
Rationale of Enterprise technology service (ETS) will increase sales steadily in first-second
years while also maintaining the gross margin on sales, with focus on cash management and
working capital. Enterprise technology service will sell service but also consider as digital office
information, with focus on the enterprise communities.
ETS will try to successful in better ways increasing capacity of major service which offers a
minimum budget, staffing level have stayed relatively stable condition. There are various kind of
service management approaches used in service delivery process. This will help for managing
the disaster recovery capabilities, improved through innovative partnership.
Vision: -
 Building and maintaining an effective strategic alliances with manufacturers and other
industry related business partners.
 Consideration of consumer and market focused sales.
 Managing the various business implementation.
Mission: -
The Mission of ETS with quality of brand-name information technology as business
solution. It became reliable for giving the better professional technical support, consumer service
through application of principles.
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Review market and industry analysis, understanding of macro analysis
ETS will focus on the local markets, including home offices and small offices. This is the
best way to target the competitive markets. Usually, company will focus on market segmentation
scheme and fairly straight forward, concern on their local enterprises.
There are lot of information gathered as per consumer analysis. Usually, start-up business is
overlooked by potential competitors because they want low end buying habits (Hanák and Grežo,
2020). That’s why, ETS will target the niche market with value added or affordable business
solutions easily customised with unique needs. Therefore, it will offer the best quality of service
and technical support with affordable price or cost.
PEST analysis-
The purpose of pest analysis which means analysing the external environment of start-up
enterprise. PEST stands for political, economic, social and technological, purpose evaluation in
which complete external analysis. This will help for identify the macro-environmental factors
considered by enterprise.
Political- different kind of political factors which directly impacting ETS as start-up
enterprise. The overall budget of enterprise note, continued emphasis on legal compliances as
well as regulatory. Moreover, substantial ambiguity with respect to perform the significant roles
and responsibilities. On the basis of political aspect, start-up enterprise has gained the authority
with respect to procurement.
Economic- in this factor, start-up enterprise will concern about the rate of development, cost
recovery is major aspect in the economic factor which always influencing ETS. Whenever,
changing the business needs (Klante and Thiex, 2020). it has been schedule a proper restriction
and inhibits ETS ability to predict future expenditures or revenue. Sometimes, a lack of ETS
which means that scale of service offering and difficult to adjust overall structure enterprise
accordingly.
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