Entrepreneurship

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the Student
Name of the University
Authors Note
Course ID

1ENTREPRENEURSHIP
Table of Contents
Business Overview:....................................................................................................................2
Product description:...................................................................................................................2
Marketing Plan:..........................................................................................................................2
Target Market Segmentation:.................................................................................................2
Market needs:.........................................................................................................................3
Market Trends:.......................................................................................................................3
Market growth:.......................................................................................................................3
Industry participants:..............................................................................................................4
Distribution Patterns:.............................................................................................................4
Strategy and Implementation:....................................................................................................5
Value proposition:..................................................................................................................5
Competitive Edge:..................................................................................................................5
Marketing strategy:....................................................................................................................5
Pricing strategy:.....................................................................................................................6
Promotional Strategy:.............................................................................................................6
Operational Plan:........................................................................................................................6
Organizational Structure:.......................................................................................................6
Management Team:................................................................................................................6
Management Team Gaps:......................................................................................................7
Financial Plan.............................................................................................................................7

2ENTREPRENEURSHIP
Important Assumptions:.........................................................................................................7
Break-Even Analysis:.............................................................................................................7
Profit and Loss Account:........................................................................................................8
Projected Cash Flow:.............................................................................................................8
Start-Up Cost:.........................................................................................................................9
References:...............................................................................................................................10

3ENTREPRENEURSHIP
Business Overview:
The Final Whistle VR will be formed as the developer and publisher of soccer video
games that will be available in mobile device. The Final Whistle VR will be an innovative,
high quality, fun games for Ios and android users in mobile device that will be feeding from
the gaming industry experience and knowledge. The successful marketing of this games will
be extensively based on the education and extensive amount of marketing.
Product description:
The Final Whistle VR will be an action packed virtual reality soccer game. The
customers that purchase the game will be provided with further access of downloading the
content. The demo will be available with the help of app store which will be free of charge to
the customers. The game would generally comprise of the level that will be having difficulty
level as well where the players will be required to use their fingers to draw the scripted
strokes to shoot the ball.
Marketing Plan:
Target Market Segmentation:
The first segment would be to target the Ios and Android mobile device users. Beside
this it will also target the mobile tab users. The smart phone users continue to be
predominantly male and around 65% of the users are more likely to be game subscribers that
ranges between the age group of 25 to 34 years (Drucker 2014). A wide portion of the market
segment analysis generally includes the large part of smartphone market users. The segment
that the owners are targeting includes the age group of 20 to 35 years, collegiate, male that
has the disposable income, living in the city, playing games on their Xbox, play station or
mobile phone that are familiar with the virtual reality soccer games.