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CIS8011 Digital Innovation | Assignment

12 Pages2105 Words251 Views
   

University of Southern Queensland

   

Digital Innovation (CIS8011)

   

Added on  2020-03-01

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CIS8011 - This report deals with the implementation of augmented reality and virtual reality in the gaming industry. The report further discusses the business canvas model for the gaming industry and the different age sectors and the use of the gaming console in the real world. The report also provides recommendation for the gaming industry to improve their consumer satisfaction level.

CIS8011 Digital Innovation | Assignment

   

University of Southern Queensland

   

Digital Innovation (CIS8011)

   Added on 2020-03-01

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Running head: ASSIGNMENT 2 – STRATEGY PLANAssignment 2 – Strategy PlanName of the StudentName of the UniversityAuthor Note
CIS8011 Digital Innovation | Assignment_1
1ASSIGNMENT 2 – STRATEGY PLANExecutive summaryThis report deals with the implementation of augmented reality and virtual reality in thegaming industry. The gaming industry has come a long way from the development of 8-bitgames to the use of the real world as a basis of their gaming platform. The report furtherdiscusses the business canvas model for the gaming industry and the different age sectors andthe use of the gaming console in the real world. The report also provides recommendation forthe gaming industry to improve their consumer satisfaction level. It can be concluded that thegaming industry is the best industry for the implementation of the augmented reality andvirtual reality.
CIS8011 Digital Innovation | Assignment_2
2ASSIGNMENT 2 – STRATEGY PLANTable of ContentsIntroduction................................................................................................................................3Business model canvas in the context of Virtual Reality and Augmented Reality....................3Technology analysis and trends in the context of Virtual Reality and Augmented Reality inthe gaming industry....................................................................................................................4Alignment of business model and value proposition.................................................................5Identify the different customer segments to whom the product will be valuable......................5Outline a representative customer journey.................................................................................5Conclusion..................................................................................................................................6Recommendation........................................................................................................................7References..................................................................................................................................8
CIS8011 Digital Innovation | Assignment_3
3ASSIGNMENT 2 – STRATEGY PLANIntroductionThe concept of virtual reality can be defines as the use of technology is such a way tomake the senses of an human being believe in a situation that is not true or virtual to be therein real life or reality (Ortiz-Catalan et al. 2014). Human are known to perceive thesurrounding nature through their use of sense organs. The virtual reality technology makesuse of these sense organs to make the human feel like he or she is really in the situation. Theuse of a three-dimensional and computer created environment which can be explored by theuse of the user’s mobile device. Augmented reality can be defined as the integration of digitalinformation in the form of an extra addition to the user’s current environment (Dunleavy andDede 2014). The technology of augmented reality makes use of the existing information andoverlays the new information on top. The programming of an augmented reality is made withthe help of 3D programs to allow the programmers to make animations to be used by theusers while using the software. The selected industry to complete this report is the gaming industry. Mobile andComputer games has seen a recent hike in the quality and the visual experience for theconsumers. They have already started to implement virtual reality in their gaming platformsso that the users and experience the fun of gaming (Miller et al. 2013).
CIS8011 Digital Innovation | Assignment_4

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