Overview of Business Plan

ENTREPRENEURSHIP

Overview of business plan
 In the present era, level of obesity in Malaysia is
increasing with the very high pace. From assessment, it
has identified that in Southeast Asia prevalence level of
obesity is high over other regions.
 Report of ‘Tackling Obesity in Asean” presents that
obesity rate in Malaysia was 13.3%, whereas 38.5%
people were considered as over weighted.
 Hence, by analyzing such issue entrepreneurs are
planning to the initiate business namely FEEL FRESH
through the online means. Through such business sole
traders will offer detrox water that helps in weight loss
and enhance health quality.

CONTD..
 Entrepreneurs will start such firm as partnership unit
where all the relative entities will share both risk and
profit equally.
 The rationale behind the selection of online business
mode is that it requires low investment and helps in
attracting large number of customers.
 Moreover, now customers prefer to purchase products or
services through online which in turn offers high level
of convenience to them. Hence, by taking into account
all such aspects all the partners of FEEL FRESH are
planning to offer detrox water via online mode.