Entrepreneurship: A Case Study on GoPro

Running Head: ENTREPRENEURSHIP
MNG91002 Entrepreneurship
Name of the Student
Name of the University
Author’s Note

1ENTREPRENEURSHIP
Executive Summary
Entrepreneurship has a dark side where the individual needs to open to failures and loss of
capital. It is not always possible for the person to make an immense amount of profit in the initial
stage of the business. However, with time and with patience, the entrepreneur needs to build on
the investment and increases the development of the product. The case study highlights the
different ups and down through which the company GoPro survived and thrived throughout the
year. The study is an account of the major traits of entrepreneurship and how the founder
Woodman contributed to the establishment of the growth of the company. The study also
discusses the strengths of the products and its various technologies which it has used to launch
the products through the time to maintain its position in the market. The threat provides the
future situation of the company in the market of action cameras.

2ENTREPRENEURSHIP
Table of Contents
Introduction......................................................................................................................................3
Part 1................................................................................................................................................3
Question 1....................................................................................................................................3
Description of the three major traits which are related to the dark side of the
entrepreneurship......................................................................................................................3
Question 2....................................................................................................................................4
Success in entrepreneurship requires discipline which needs to learn and adopted. Reference
and concept of the statement, tool and technique....................................................................4
Part 2................................................................................................................................................5
Question 1....................................................................................................................................5
Explanation of the process by which GoPro have acquired a competitive advantage through
their marketing processes, analysis of the reason for achievement and its justification.........5
Question 2....................................................................................................................................7
Theoretical analysis of the challenges which the organization can face and recommendation
to overcome them....................................................................................................................7
Conclusions......................................................................................................................................8
Reference List..................................................................................................................................9

3ENTREPRENEURSHIP
Introduction
The road through which an entrepreneur becomes successful is long and tedious. However, it is
important for the entrepreneur to have the perseverance in order to overcome the challenges and
the setbacks. Many people dream to be a successful entrepreneur. Amongst them, some want to
initiate a new business while some want to launch a new product which would be successful in
simplifying any existing issue or disruption. In most of the time, it is observed that due to the
various challenges to start a company or business, an entrepreneur either do not start the business
or may fail miserably.
Part 1
Question 1
Description of the three major traits which are related to the dark side of the
entrepreneurship
When an individual decides to be an entrepreneur, the personality traits and the behaviour of the
individuals play an important role in the success of the business. These traits or qualities can also
play a detrimental role for them as a manager or as a co-worker (Kuratko 2016). It is essential
for the individual to have adequate energy in order to achieve the business success although at
times the dreams and the desires may at times be dysfunctional at a business setting. Among the
various traits which an entrepreneur should possess are as follows:
Risk taking the ability of the individual
Entrepreneurs should have a high tendency in risk-taking propensity which sometimes may
extend in their lives. They are more engaged in rules in order to seek an experience which is
unfamiliar. In most of the cases, it is essential to take chances and defy eh conventional process
of business operation. They have the ability to see the future and how their product or service is
going to assist people (Spivack and McKelvie 2018). Although such a situation may open to new
experiences it is essential that the entrepreneur should understand that raising capital will be
tough at the beginning. There are times when personal investments will be more than the revenue