Report on Business Plan for Just Pasta in Australia
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Added on 2020-04-13
Report on Business Plan for Just Pasta in Australia
Added on 2020-04-13
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Running Head: Entrepreneurship JUST PASTA AUSTRALIAEntrepreneurship
Entrepreneurship 1Executive Summary Business Plan is prepared to analyse the opportunities for the organization to enhance their market share in the target market. This business plan will include the market analysis of the target market in order to expand the business for attaining the goals and the objectives in relevance with growth of the business. This report includes the business plan for Just Pasta in Australia. Just Pasta is a Sydney based pizza manufacturing and distributing company engaged inproducing various types of pasta. After achieving the success in the Australian market, organization has now decided to expand its operations in the overseas market. In order to attain the objectives for the organization in relevance with the expansion of the organization in the overseas market, Singapore has been selected as the preferred location for the expansion of the Just Pasta. In the business plan for Just Pasta to expand their business activities in Singapore region, description of the target market, market segmentation, marketing and promotional strategies and the implementation plan of the selected strategies will be discussed. With the help of these strategies, organization will be able to manage its activities in an appropriate manner andthe expected goals for attaining the desired growth rate in the overseas fast food industry and other objectives will be easily attained.
Entrepreneurship 2Table of ContentsExecutive Summary.........................................................................................................................1Introduction......................................................................................................................................3Objective..........................................................................................................................................5Marketing Strategies........................................................................................................................5Market Segmentation...................................................................................................................6Marketing Mix.................................................................................................................................6External Environmental Analysis....................................................................................................9Implementation Time table............................................................................................................11Recommendations & Conclusion..................................................................................................12References......................................................................................................................................13
Entrepreneurship 3Introduction A business plan is made for converting the expected goals and the objectives of the organization into reality. In this report, Just Pasta has decided to launch its business outlet in the Singaporean market in order to expand their business in the overseas market and for attaining adequate image in the global fast food industry. Just Pasta is an Australian based pasta manufacturer company located in Sydney since 1985. Since their establishment, Just Pasta Australia has successfully established its effective image in the Australian fast food industry. They are majorly known for producing custom made pasta as per the requirements of restaurants, Airlines, Hotels, Universities, Deli's, Coffee shops, caterer's, etc. In order to avoid the glitches in their functionalities, organization has taken approval from various authorities of Australia in terms of quality of their food. In fast food industry, major factor that plays vital role in the success and thegrowth of the organization is quality of the food served to consumers. Just Pasta Australia has two primary objectives in order to attain the success in the target market i.e. fulfilment of consumer’s needs through delivering the highly qualitative products and through serving them inan appropriate manner. With the help of this, organization has developed their effective and adequate image in the competitive fast food industry of Australia. In addition to this, they also focus on consumer’s health and nutrition. With the help of this vision, consumers get healthier and nutritious products which help them to fulfil their basic requirements. The same has been adopted by the Just Pasta Australia in order to attain its goals and the objectives in terms of growth and the expansion in the global fast food industry. In terms of attaining its desired goals in relevance to the organizational expansion in the international fast food industry, Singaporean market has been chosen and adequate strategies will be discussed in the following business plan.
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