MKTM033 : The Entrepreneurship Report

Running head: BUSINESS PLAN
The
Entrepreneurs
hip Report

BUSINESS PLAN 1
Executive Summary
Fast Frites is a locally possessed outlet of fast food that will be placed as an international
franchise by the innovative approach to the image of the company and presentation. Fast
Frites will offer a blend of outstanding food at affordable prices, with fun atmosphere and
packing. The new business plan is the reply to the increasing demand for the snack type fast
food, to be taken while walking inside the mall and doing window-shopping.
In the present competitive environment, it is becoming very tough to distinguish one outlet of
fast food from another outlet. Singapore is a city-state, is today converting in a perfect
metropolis for the new economic boom of Asia region. With around 11 million yearly
visitors, majorly from neighboring nations such as Thailand, Malaysia, Philippines, and
Indonesia, the retail sector of Singapore is one of the strongest areas. The Fast Frites is
established with a mission and vision of becoming the most successful outlets of Fast food in
Singapore and initiating with a single retail outlet in the shopping mall.
The objective of the business plan is to create an existence as a fruitful native outlet of fast
food and attain a market share in the fast food industry of Singapore.

BUSINESS PLAN 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Background of the Business Plan...........................................................................................3
Marketing and Sales...............................................................................................................3
Marketing strategy.............................................................................................................4
Market Analysis.................................................................................................................5
Sales Estimation (Refer to Appendix 1).................................................................................5
Overview of Key Decision Maker (Customers).................................................................5
Sourcing of Products..........................................................................................................6
Sales Strategy.........................................................................................................................6
Communicating with Customers........................................................................................6
Word of Mouth...................................................................................................................7
Management Team.................................................................................................................7
Organizational structure.....................................................................................................7
Personnel Plan....................................................................................................................8
Financial Feasibility...............................................................................................................8
Sales Forecasting................................................................................................................8
Break-Even Analysis..........................................................................................................8
Operational Plan.....................................................................................................................9
Components of the production process..............................................................................9
Porter’s Value Chain Model...............................................................................................9
Quality Maintenance........................................................................................................11
Action Plan.......................................................................................................................11
Conclusion................................................................................................................................13
Reference..................................................................................................................................14
Appendix..................................................................................................................................16
Appendix 1...........................................................................................................................16
Appendix 2...........................................................................................................................16
Appendix 3...........................................................................................................................16
Appendix 4...........................................................................................................................16
Appendix 5...........................................................................................................................17

BUSINESS PLAN 3