Environment Sustainability and Strategic Innovation at Google

Running Head: Environment Sustainability 0
Environmental Sustainability
Report
Student name

Environment Sustainability 1
Table of Contents
Introduction.................................................................................................................................................2
Innovation Challenge...................................................................................................................................2
The entire 13 STEP Strategic Innovation Model:.........................................................................................3
Leading edge strategic innovation solution...............................................................................................11
Conclusion.................................................................................................................................................12
References.................................................................................................................................................13

Environment Sustainability 2
Introduction
Google LLC is a multinational company, which provides various services to their customers in the field of
internet-related services. There are numerous services provided by Google including cloud computing,
search engine, online advertising technologies, and many others. It is the most popular company and it
is considered in one of big four technologies including Facebook, Apple, and Amazon. Sundar Pichai has
appointed as a CEO of Google.
Google is known and popular because of its mind-blowing services, such as search engine, customer’s
services, and many others. It provides many products to their customers to use them for their personal
uses. It provides marketing services as well such as AdSense, AdMob, and many others.
It provides many web-based services to their customers, such as Gmail, Google Maps, YouTube, Google
Docs, Sheets, and slides. It also provides software for development of mobile applications from different
products, such as the Android mobile operating system and many others. The company provides Google
Chrome as a web browser and Chrome OS as well.
This report will provide sustainability and its impacts on the company. It will provide details about
sustainability are a challenge for Google and propose a leading edge strategic innovation solution based
on critical analysis. This report will include the strategic innovation model to implement strategic
innovation solution including the innovation action plan, the leadership, and the innovation
implementation (Drucker, 2014).
Innovation Challenge
Google faces many challenges in sustainability in environmental changes. Google continuously makes
different efforts to reduce CO2 emission from its plants and data centers, which are uses energy sources
for different work. However, Google creates a full renewable energy source based plants to reduce
pollution and manage all the things properly (Palmer, 2019). The Google has faced a huge challenge to
manage their enrgy sources. Therefore, the company wants to solve this issue through development of
renewable enrgy sources to create electricity and reduces energy computation in their data centres.

Environment Sustainability 3
The entire 13 STEP Strategic Innovation Model:
This Strategic Innovation Model (SIM) is highly used to handle huge challenges in front of a company.
Google also create new strategies to reduce their pollution at a minimum level. There are different ways
to handle such types of challenges using SIM and it provides a better solution for the company. In the
next section, this report will discuss the 13 steps of SIM (Chesbrough, 2010).
Source: (Goodman & Dingli, 2017)
STEP one checking the now before thinking about the how
It is the first step of SIM and it has three things to think. It provides three dimensions for thinking that
are mass, space, and time (Anderson, et al., 2015).
Source: (Goodman & Dingli, 2017)