Environmental Analysis for Strategic Planning - Desklib

Strategic Planning Worksheet #1
Environmental Analysis
The major issues and trends affecting the future
We start our strategic and business planning by analysing the macro-environment. The
external general environment includes all those factors outside the organisation that impacts
its strategy and strategic goals.
The table below is outlining the key external environmental elements.
Element Description of the trend,
issue or change
The impact
will be:
Low, medium
or high?
Positive or
negative?
Evidence to support this
analysis
Social 1. Migration to urban
areas
2. New payroll
technologies
3. Privacy and safety in
workplace for female
1. High impact;
2. Medium;
positive
3. High;
positive
Franks, D. M., Davis, R.,
Bebbington, A. J., Ali, S.
H., Kemp, D., & Scurrah,
M. (2014). Conflict
translates environmental
and social risk into
business costs. Proceedings
of the National Academy of
Sciences of the United
States of America, 111(21),
7576–7581.
Technology 1. The speech self
services such as
Amazon eco, Google
home.
2. Digital marketing
3. Digital privacy and
safety
1. Medium;
positive
2. High;
positive
3. High;
positive
Fgfgfbdgffd Masri, M. D., Ramirez, B.,
Popescu, C., & Reggie, E.
M. (2012). Contract
research organizations: an
industry
analysis. International
Journal of Pharmaceutical
and Healthcare
Marketing, 6(4), 336–350.
Economic 1. Global financial
crisis
2. Rising currency
3. Higher fuel cost
4. GDP
1. High;
negative
2. High;
positive
3. High;
negative
4. High;
negative
Masri, M. D., Ramirez, B.,
Popescu, C., & Reggie, E.
M. (2012). Contract
research organizations: an
industry
analysis. International
Journal of Pharmaceutical
and Healthcare
Marketing, 6(4), 336–350.
Last updated on 10-Jun-23
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