Industry Analysis for Strategic Planning - Desklib

Strategic Planning Worksheet #2
Industry Analysis
The next stage of our external analysis is to identify industry characteristics in order to
determine if the industry is worth entering or staying in. We do this by applying the ‘five
forces of competition model’.
Element
Description of the
trend, issue or
change
The impact will
be:
Low, medium or
high?
Positive or
negative?
Evidence to support this analysis
Competitive
rivalry
The trend of sea
recreational options
makes more and more
businesss investment
in the industry, this
gives rise to new
companies.
High; negative
Wang, H.-L. (2014). Theories for
competitive advantage.
Threat of new
entrants
The demand in this
section is only
increasing attracting
more and more
companies to join the
industry.
High;
Negative Collins, J. (2013). Multiculturalism
and Immigrant Integration in
Australia. Canadian Ethnic
Studies, 45(3), 133–149.
Substitutes The presence of too High; Negative
Last updated on 10-Jun-23
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