Pharmaceutical Industry Challenges and Solutions

This assignment delves into the complexities faced by the pharmaceutical industry through a series of case studies. It examines issues such as sustainable knowledge management, outsourcing core competencies, reputational concerns, global networking, R&D management, corporate social responsibility (CSR), innovation strategy, human resources practices, and the role of technology in shaping the industry's future. The assignment encourages critical analysis and evaluation of these challenges and proposes potential solutions for a more sustainable and effective pharmaceutical sector.

Running head: Environmental management for sustainable development
Environmental management for sustainable development

Environmental management for sustainable development
Table of Contents
Introduction and Background......................................................................................................................3
Planning.......................................................................................................................................................4
Sustainable human resource management.................................................................................................5
Leadership strategy.....................................................................................................................................6
Managing value chain and technology........................................................................................................7
Recommendations and future managerial strategies..................................................................................8
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9
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Environmental management for sustainable development
Introduction and Background
The report is based on the CSL limited. It tells that how the company is managing and
controlling its strategies in order to maintain sustainability around the world. It describes the
planning process, human resource management, and leadership. It describes that how the value
chain process increases the profit and revenue of the firm. It explains that how the firm is
becoming one of the biggest brands in biotechnology and pharmaceutical industry in Australia.
In additions, it explains the promotional mix of the company and it tells that how the company is
maintaining the sustainability within the organization. Along with this, the report describes the
future strategies which should be used by the firm.
CSL limited company is engaged and occupied in the manufacture, development, and
marketing of biopharmaceutical products for the prevention and treatment of dangerous and
serious human medical conditions (Vicente, Ikuyo, Mota, and Hasegawa, 2013). It was
established in 1916 under the name commonwealth serum laboratories. It was one of the biggest
leaders in Australia who work for the life of the patients. It is the first public company in
Australia who supply and deals in life-saving products such as penicillin, insulin, drugs and polio
vaccine. The company’s registered head office is situated in Parkville, Victoria. Mainly it
provides basic facilities in Australia, United States, Germany, Switzerland, and America
(Buckley, Forsans, and Munjal, 2012).
CSL limited specializes in plasma protein therapies and vaccine. Further, it provides
various types of antivenoms, vaccines and pharmaceutical products in New Zealand and
Australia. The organizations continuously improve and develop product lifecycle through global
collaboration and innovation. Rewards have been given to the CSL limited company for its
solid growth and progress in the biotechnology industry in Australia. The products of the
company can be separated by the company division (Shahhosseini and Ardahaey, 2011). The
firm is listed on the Australian securities exchange. Further, the company employed talented and
dedicated employees within the organization. In addition, the company focuses on the external
environment to manage and control the external risk and challenges which are faced by the
company while conducting business activities and operations across the world. It monitors and
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Environmental management for sustainable development
evaluates various exterior factors such as political, legal, socio-cultural, technological factors and
environmental factors. In this way, the company is able to manage the risk and key challenges of
the company. The company is operating and exploring its business activities and operations
around the world to gain development and progress (Vicente, Ikuyo, Mota, and Hasegawa,
2013).
Planning
Planning is an integral part of the each and every business. The company cannot explore
its business across the world without effective planning process. It is the process of making
effective plans and policies in order to attain the course of action within the organization (Durst,
Edvardsson and Bruns, 2015). In other words, planning is the process to determine the long-term
goals and objectives of the firm. It formulates, directs and implements various rules and policies
for achieving the mission and vision of the firm. CSL limited company do effective planning to
derive and serve various patients across the world. Through the effective planning process, the
company is able to fulfill the needs, requirements, and expectations of the employees. In this
way, planning plays a commercial role in order to increase the sales of the company in the
universal market. In today’s era, the company is developing contingency planning and risk
mitigation around the world. Planning is done by the company to create innovative
reimbursement support programs for external and internal customers (Petcharat and Mula, 2010).
Planning will also help to ensure the legal and regulatory requirements within the organization
and it will also assist to prepare a budget for the company. It is the continuous process which
provides direction and guidance to the people. Through the planning process, long-term mission
and vision of the company can be achieved easily. Along with this, the company is using
effective strategies for preventing and reducing hazardous and serious diseases and illness. The
main aim of the company is to provide good quality of therapies and services to the people
across the world. The firm focuses on the patients, life-threatening conditions, and passion. The
commitment of the company is to save and protect the life of the people around the world.
Patient focus, integrity, collaboration, innovation and superior performance are the core values of
the Global biotechnology company. These core values play a vital and integral role in order to
attain the course of actions. Patient focus is the primary and important core value of the company
(Daizell, 2010). CSL limited company develops and builds their mission and vision to gain the
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Environmental management for sustainable development
adequate and separate position in the universal market. In addition, they utilize their natural
resources for producing drugs, medicines and other types of biotechnology products across the
world. The holistic approach and eco-friendly packaging strategy are being used by the company
to maintain and protect the good environment. In additions, it represents the values and culture of
the company towards society as well as customers in the market. The company is using planning
process to improve the customer's experience across the world. Along with this, business ethics
and code of conducts are followed by the company to achieve the sustainability at the workplace.
In this way, the company is managing its business activities and operations in an appropriate and
effective manner for enhancing their goodwill in the global target market. On the other side, the
firm is updating its marketing strategies on daily basis to improve the performance of the firm as
well as employees. Now it can be said that the organization cannot reach its target market
without effective planning process in the international market (Krätke, 2014).
Sustainable human resource management
Managing and controlling the available human resources within the organization is quite
complex and hard procedure to meet long-term targets. HRM maintains integrity and dignity
within the organization. Entire activities and operations are performed by the HRM in an
effective and adequate manner. Through effective and sustainable human resource management,
the company could be able to appoint a right and suitable person for the employment. It uses
effective recruitment and selection methods and techniques to recruit candidate within the
organization. Apart from this, the company maintains a research and development team for
inventing and implementing new technologies. Further, various models and procedures have
been developed by the firm to gain desired results and outputs in near future. HRM team checks
and evaluates the capabilities and potentials of the candidates to gain various growth
opportunities in the market across the world (Sudin, 2011).
Further, training and development, coaching and counseling are provided by the human
resource management to handle and manage the complaints and queries of the customers.
Effective planning and HRM are compulsory to understand and observe the expectations, values,
needs, and requirements of the consumers within the organization (Durst, Edvardsson and Bruns,
2015). In addition, HRM team is accountable to maintain ethical and healthy working
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Environmental management for sustainable development
environment in the organization. They are also answerable to provide proper remuneration and
rewards to the capable and skilled employees who are performing task and duties efficiently and
effectively (Bstieler, Hemmert, and Barczak, 2015). They should resolve conflicts and issues
which are faced by the people within the organization while performing jobs and duties
effectively and efficiently. Now it is assumed that HRM is the core and essential function of each
and every organization to run the business process and activities smoothly. The firm cannot
appoint right and suitable candidates for the employment without effective and sustainable
human resource management. HR team is accountable to maintain proper communication and
cooperation among the different department of the firm. They provide motivation to the workers
to fulfill their duties at the workplace. Further, they are accountable to keep proper record and
information about the qualification, background, and experience of the employees. Further,
various performance appraisal methods and techniques to analyze and evaluate the performance
and efficiency of the workers within the organization (Quirós, and Ronda, 2011).
Leadership strategy
Leadership is the important and foremost function of the CSL limited company. The firm
cannot control the various activities and operations without effective leadership. It is the process
to manage and control the activities of subordinates in order to meet the desired results and
outcomes. HRM appoints an effective and potential person to manage and handle the entire team
in the firm. Leaders are the essential and foremost part of the CSL limited. Through effective
leadership, employees get appropriate direction and guidance for doing task effectively in the
global market. They could be able to maintain rules, regulations, and code of conducts of the
business (Durst, Edvardsson and Bruns, 2015).
Various effective leadership styles and approaches have been adopted by the corporation
to take an effective decision in the organization. Mostly, democratic leadership style is being
used by the company to enhance and increase the growth and sustainability in the market
(Patwary and Rahman, 2015). Employees, managers and top management participate in
democratic leadership style to take an effective decision within the organization. In this way, the
company is able to maintain effective goodwill around the world. To gain the growth and success
in the competitive market, the players focus on the attributes and aspects of the workers as well
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Environmental management for sustainable development
as company (Lindgren and Packendorff, 2011). It will also help to maintain a balance among the
different departments of the company. The democratic leadership style which is used by the
company is unique and impressive to attain the long-term competitive advantages in the market.
Through this strategy, the company could be able to maximize its profit and revenue and it will
also improve the productivity of the organization and workers as well. Leaders give effective
contribution to accomplishing the desired goals and objectives of the firm. The company cannot
measure the performance and efficiency of the subordinates without effective leaders. They help
to take various important decisions that are related to growth and success of the company. They
provide training to the employees to handle and manage various wrong full activities and key
issues of the market (Kessel, 2014).
Managing value chain and technology
It is considered the significant part of the CSL limited company to deliver various
biotechnology products, drugs, and vaccines around the world. The value chain process helps to
reduce the cost of products and it increases the net worth of the shareholders in the organization
(Aggarwal, 2014). Further, it helps to maximize the revenue and profits of the firm by
controlling value chain process within the organization. It will also help to gain various benefits
in the competitive environment. Further, it prevents and reduces the various risks and challenges
which are existed in the market. Up gradation and alteration is mandatory in the value chain
process to improve the quality of the products. Further, technology is also an effective and
integral part of the company (Realini and Marcos, 2014).
The business activities and operations of the CSL limited depend on the innovative
technologies which have been implemented by the firm to develop various medicines, vaccines,
and biotechnology products. By implementing innovative and modern technologies, the company
can take various benefits in the market (Patwary and Rahman, 2015). Technology is an important
aspect to explore and flourish its business operations and activities across the world. It uses
innovative technologies to improve the various types of therapies to provide satisfaction to the
people (Abou-Gharbia and Childers, 2014). Innovative technologies will also help to reduce and
prevent various harmful illness and diseases around the world. Now a day’s, CSL limited is
exploring its business activities in the various countries across the world by adopting effective
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Environmental management for sustainable development
and innovative technologies. It also helps to increase and enhance the supply of the products
around the world. Further, the company should monitors and analyzes advanced technologies
that are being used by the firm to fulfill the requirements and expectations of patients. It also
helps to enhance and encourage the level of confidence of the people. It assists to build and
develop integrity, honesty, and loyalty among the employees of the firm. In this way, the firm is
proving innovative and new biotechnology products to its customers in the global market
(Patwary and Rahman, 2015).
Recommendations and future managerial strategies
The below described future managerial strategies are used by the CSL limited that have
been discussed below.
Pricing strategy: It is the important strategy of the company. The suitable and appropriate prices
of biotechnology medicines and drugs are fixed by the company. The main aim of this strategy is
to provide good quality of products at appropriate prices in the global market (Wilson, 2011).
Product strategy: The firm uses product strategy to ensure the good quality of products. The
company is offering innovative products in the global market (Smith, 2015). The main aim of
this strategy is to save the lives of the people by providing various types of biotechnology
products around the world. The company analyzes and monitors the activities, plans, and policies
of the competitors to manufacture and produce the unique and effective products in the market
(White, Lim and Lee, 2012).
Advertisement and distribution strategy: It is one of the biggest strategies of the company to
increase and enhance the supply of the biotechnology products. This strategy helps to attract
more customers in the universal market. Through this strategy, the company can attract more
customers in the international market. None of the company can maximize its profits and
revenue without using effective advertisement and promotional strategy. Various natural
resources and environment must be utilized to enhance and increase the quality of therapies and
biotechnology products and services (Sambandan and Hernandez Raja, 2015).
Now it has been recommended that the company should focus on the quality of products
which are being used by the company. Further, various shops and stores should be opened by the
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Environmental management for sustainable development
company. In addition, it should use various societal and quality approaches to enhance and
encourage attributes of the products across the world. In addition, the company should improve
in advertisement and promotion strategy in order to increase the demand for the company. Along
with these things, various marketing strategies must be used by the firm (Smith, 2015).
Conclusion
On the above discussion, it has been noticed that CSL is one of the biggest players who is
offering various biotechnology products and services in the global market across the world. The
company is responsible to provide proper care and safety to the people at the workplace. In
addition, it should focus on the leadership, planning and value chain process and technology.
They help to attain the long-term mission and vision of the firm in the market across the world. It
is one of the leading biotechnology industries in Australia who is providing good quality of
products to the customers. It will also help to maintain sustainability and cooperation at the
workplace in the company. It must improve the marketing, promotional and advertisement
strategies to gain the various competitive benefits in the global market.
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Environmental management for sustainable development
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realities and tomorrow’s vision. 2. Pharma’s challenges and their commitment to
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Aggarwal, S.R., 2014. What's fueling the biotech engine [mdash] 2012 to 2013. Nature
biotechnology, 32(1), pp.32-39.
Bstieler, L., Hemmert, M. and Barczak, G., 2015. Trust formation in university–industry
collaborations in the US biotechnology industry: IP policies, shared governance, and
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Buckley, P.J., Forsans, N. and Munjal, S., 2012. Host–home country linkages and host–home
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Daizell, M.D., 2010. Longing To Believe In Evidence-Based Medicine: Questions abound about
the motivations of researchers who publish their work. But forces are converging to create a
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Durst, S., Edvardsson, I.R. and Bruns, G., 2015. Sustainable knowledge management and the
outsourcing of core competences—Does that fit together? Initial insights from a literature
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Kessel, M., 2014. Restoring the pharmaceutical industry's reputation. Nature
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Krätke, S., 2014. Global pharmaceutical and biotechnology firms’ linkages in the world city
network. Urban Studies, 51(6), pp.1196-1213.
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Lindgren, M. and Packendorff, J., 2011. Issues, responsibilities and identities: A distributed
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Vicente, C.S., Ikuyo, Y., Mota, M. and Hasegawa, K., 2013. Pinewood nematode-associated
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