Effect of Gender Pay Gap on Staff Performance in Aston Martin Lagonda

This research focuses on determining the effect of gender pay gap on the performance of staff members in Aston Martin Lagonda. It explores the concept of equality and diversity, advantages of implementing equality and diversity practices, and strategies for executing equality and diversity in the workplace. The research aims to provide insights into the relationship between gender pay gap and staff performance.

Unit 6 – Managing a
Successful Business
Project

Table of Contents
TOPIC:- “To determine the effect of Gender pay gap on the performance of staff members
working in an organisation.” A case study on Aston Martin Lagonda............................................4
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Aim and objectives................................................................................................................4
Research Aim: “To determine the effect of Gender pay gap on the performance of staff members
working in an organisation.” A case study on Aston Martin Lagonda............................................5
Literature Review.............................................................................................................................5
Concept of equality and diversity at workplace..........................................................................5
Advantages attain by implementing equality & diversity practices ...........................................6
Various strategies which help in executing equality & diversity at workplace.........................6
P2 Project management plan.......................................................................................................7
TASK 2..........................................................................................................................................10
P4 Quantitative and qualitative.................................................................................................10
TASK 3..........................................................................................................................................13
P5 Data Interpretation...............................................................................................................13
P6 Recommendations................................................................................................................21
TASK 4..........................................................................................................................................22
P7 Reflection.............................................................................................................................22

TOPIC:- “To determine the effect of Gender pay gap on the performance of
staff members working in an organisation.” A case study on Aston Martin
Lagonda.
INTRODUCTION
In each and every organisation, managers need to adopt practices related to equality and
diversity so that employees get equal opportunities and rights. By implementing such practices
within the organisation, individuals will feel motivated and encouraged which leads to produce
best quality products and services (Dahanayake, 2018). Along with this, in order to execute
equality as well as diversity practices, management team need to modify their strategies and
policies which assist them in accomplishing organizational goals and objectives within given
time period. In the present research, Aston Martin Lagonda is chosen as the base company. It is a
British multinational company which was established in the year 1913 and is a car manufacturing
company. Aim and objectives are developed by considering equality and diversity practices so
that researchers will conduct the whole research in an effective manner. Furthermore, it includes
description about Gantt chart, PMP and WBS which is used by investigator in order to complete
the whole research effectively. Along with this, different research methods adopted by researcher
to get positive outcomes and accomplishing the objective of research.
TASK 1
P1 Aim and objectives

Research Aim: “To determine the effect of Gender pay gap on the performance
of staff members working in an organisation.” A case study on Aston Martin
Lagonda.
Research Objectives:
 To know the basic concept of equality & diversity within the organization.
 To identify the advantages attain by implementing equality & diversity practices for
Aston Martin Lagonda. To define various policies and strategies which help in executing equality & diversity
within Aston Martin Lagonda .
Research Questions:
 What do you know about equality & diversity within the organization? .
 What are the advantages attain by implementing equality & diversity practices for Aston
Martin Lagonda?
 What are the various policies and strategies which help in executing equality & diversity
within Aston Martin Lagonda?
Literature Review
Concept of equality and diversity at workplace
According to their view point of Boehm and Dwertmann, (2015), equality & diversity at
the workplace is a very important concept which is very helpful in promotion of equal
opportunity for all the employees at the workplace. This is a tool which is used for
minimizing the discrimination practises which fare taking place in a organisation. This
concept of equality leads to a situation of satisfaction amongst employees which has a
positive impact on enhancement of efficiency of the whole workforce in every
organisation. Every individual posse a right as well as a obligation while they are working
in a particular organisation. It is necessary that in every single organisation there are equal
number of opportunities which are being provided to the staff members which leads to a
sense of equality among them. On the other hand diversity is also a very popular concept
nowadays which has a link with advancement of opportunities for all humans working in
organisation. This is also has a relation with equal rights for every single individual
working in the organisation.

Advantages attain by implementing equality & diversity practices
According to view of Erickson and et. Al (2014) equality and diversity is a concept which
is related with large number of benefits which is very helpful for smooth functioning of
various business functions of Aston Martin Lagonda. It is also said that Aston Martin
Lagonda equality & diversity has a very important role in retaining of the staff members
for a longer period of time. Major objective of this concept is that every individual who is
working n the organisation has been provided fair opportunities and they are treated
equally in all the circumstances. This is very helpful in keeping a satisfied and a happy
workforce who will have a better contribution in attainment of organisational objectives.
This also ensures that management team of every company makes sure that each individual
is being treated fairly and in equal manner. This means that there is no probability of any
kind of discrimination which can affect organisation based on gender, age, disability, caste,
creed or any other such type of basis which can have a negative impact on the productivity
level of any employee.
Various strategies which help in executing equality & diversity at workplace.
According to the views of (Ewoh, 2013), there are large number of strategies which help
in promotion of a culture of inclusiveness and diversity in every workplace. It is also analysed
that one important aspect is the cross cultural communication which plays necessary role in the
organisation. If the management of a company is aware with culture, background and is very
concern for all the employees who are working in their organisation then it will lead to a
situation which will create a positive working environment both for employer and employees.
This has a increase contribution towards achievement of laid objectives in every organisation.
Also, when the management of a organisation is ware with background of their employees then it
becomes very easy for them to satisfy their employees as, they will be able to easily asses
requirements and demands of their employees and then satisfy them accordingly. Overll
environment of organisation plays a very important part in order to enhance efficiency of all the
staff members.

P2 Project management plan
The planning of each and every activity or the blueprint of operations is referring as
project management plan (Equality Challenge Unit, 2017). It includes several strategies
which are going to implement in this report in order to effectively perform activities. It
consists of factors such as time, cost, risk, quality, resource, scope & communication as
well. These factors are described below:
 Cost: The amount which occurs in producing goods as well as services. Cost
includes such as maintenance, transportation, labour, warehouse, machinery and
many more. In this current research, there researcher require £50,000 in order to
implement and integrate activities related to research.
 S cope: An important factor that assist in gaining information about real scope. It is
basically analysis of future of a product in the market. In context to present
investigation, the scope for Aston Martin is wide. Implementing this research assist
company in expanding its operation and gain high market share.
 Time: The time taken to complete the activities related to research. The researcher
estimate the time of every activity and then carried out in an effective manner.
Planning of time estimation helps in attain objectives with in specified time frame.
In order to do current investigation, research worker needs around 5 months to
perform all the activities of research effectively. It helps in increasing productivity
and efficiency.
 Quality: An organisation survives in the market when it provide quality product to
its customers. Quality play an important role as sometimes customer may shift to
substitutes if good quality is not offered to them. In this present research, researcher
use proper information which is generated by various sites (Georgiadou, 2019). In
addition to this, researcher worker also used secondary data such as internet,
journals, newspaper, books and many more in order to collect information and
maintain quality.
 Communication: Communication is the process of exchanging ideas and thoughts
among the members of the organisation so that better understanding can be created
and developed. The flow of communication is vertical and horizontal is depending on
the type of research. Effective and proper communication is needed to perform the

activities related to research among the people. The researcher uses different medium
of communication like Email, video conferencing, smart phones, SMS, FAX and
many more.
 Risk: Risk can be of any type and can occur any time. it consist of time risk, cost
risk, and so on. The companies use various strategies to minimize the level of risk. In
this present investigation, there is risk of over utilization of resources which impacts
the overall performance and decline the confidence level of researcher.
 Resources: Resources such as entrepreneur, labour, land and capital plays an
important role while conducting research (Georgiadou, Gonzalez-Perez and Olivas-
Lujan, 2019). The profits of accompany is wholly depend on this resources. In order
to perform current research, the company require resources such as labour, capital,
land and many more. This assist in finishing the task effectively.
P3 Gantt chart and Work Break down Structure
Work Break down structure:
WBS is actually defined to be a method which is a helpful tool for researchers which can
divide a complex and very lengthy task and make it into small components so one can perform
them in a very effective manner as well as in a limited span of time. Also it will break all the task
in a very manageable activity which will provide a proper assistance of breaking down such
projects and assign it to different team members and through this one can accomplish their task
in the given time span.
Gantt chart:

Gantt chat is actually referring to a geographical presentation in which different types of
activities and several task which are usually known as visual presentation of the whole project is
present. it has provided several fundamental breaking down and many activities which are for a
limited period of time. Such crafts which are given below includes vertical and horizontal Axis
which are usually dependent upon the different pass in a proper project as well as it helps to
update the whole project as well as in properly implementing and completing it.

TASK 2
P4 Quantitative and qualitative
when search research is conducted an investigator has to usually adopt several methods
so they can property attend the objectives in a very effective (Gibson and Fernandez, 2018).
This also helps in providing the researcher in gathering information as well as data through
which the task will be performed in a proper time. Some of the major methods which are used by
the researchers are mentioned below briefly:

Primary research: this primary research is usually defined in a very in-depth analysis
where several researches an analyst collect of fresh and new data so that research can be done
in an effective manner. There are several sources which are used to collect such data which
includes taking question is, interviews observations, survey and several other methods. It is
usually seen that that most of them are very much time consuming and are also costly for
operating a very effective research.
Secondary research: in this method a proper researcher is gathered which is done by
collecting the past info it includes various sources which includes newspapers and magazines,
websites, journals and many more options. as it can be directly compared to the primary data and
secondary data uses less time and is also less costly.
in the research done presently investigators have to usually adopt both methods which are
primary as well as secondary to make the research effective.
Qualitative research: it is generally defined as a research which is done form market
methodology where several researches have to collect are known numerical data which is later
conducted to an effective manner report (Kirton and Greene, 2017). This data is basically
collected on the human behaviour in a particular situation but also includes having proper
observation and several group discussions in which questions are asked in a semi structured
manner.
Quantitative research: it is defined to be the most systematic way in which
mathematical and numerical as well as statistical data is collected. In such method there are
several ways at a sampling, online polls, surveys which are conducted online this is a qualitative
research which is belonging to many, close end question.
For, properly analysing in conducting such research and effective manner is used in
qualitative research so that effective results can be developed.
Questionnaire: It is used to take several views and thought procedures of a person so
that such research is conducted in a very effective manner plus in the present research 30
respondents are chosen by researcher. In the following respondents which are the
stakeholders of Aston Martin Lagonda.
Questionnaire
Q1) Are you aware with the concept of equality & diversity at the Frequency

workplace?
a) Yes 19
b) No 11
Q2) As per your opinion is diversity & equality plays very significant role
in order to attain goals and objectives of the company effectively?
Frequency
a) Agree 23
b) Disagree 7
Q3) Do you think implementing equality as well as diversity assist Aston
Martin Lagonda in accomplishing their business growth?
Frequency
a) Yes 10
b) No 20
Q4) According to your view point, what are the major benefits gained by
Aston Martin Lagonda by implementing equality & diversity within their
organisation?
Frequency
a) Quick accomplishment of objectives 5
b) Better working environment 15
c) High growth opportunities 10
Q5) Which one is the best and appropriate strategy for Aston Martin
Lagonda with the help of which they can effectively implement equality &
diversity at workplace?
Frequency
a) Increase participation of employees 6
b) Top to down approach 16
c) Effective leadership 8
Q6) Do you think, equality & diversity helps in improving the productivity
of staff members?
Frequency
a) Yes 20

b) No 10
Q7) According to your views, what are the impacts developed by
implementing equality & diversity at workplace?
Frequency
a) Positive impact 10
b) Negative impact 15
c) Neutral impact 5
Q 8) What are the main issues arise within organisation which affect the
productivity of employees working at Aston Martin Lagonda?
Frequency
a) Anxiety at work 20
b) Demoralization 5
c) Improper guidance by higher authorities 5
Q9) Do you think by implementing equality & diversity assist management
team of Aston Martin Lagonda in order to retain their staff members for a
longer period of time?
Frequency
a) Agree 15
b) Disagree 15
TASK 3
P5 Data Interpretation
Theme 1: Concept of equality & diversity at workplace
Q1) Are you aware with the concept of equality & diversity at the
workplace?
Frequency
a) Yes 16
b) No 14

Interpretation: in the concept of equality as well as diversity is very important in the
workplace where a person should be aware of such factors. Hindi above-mentioned graph
has been seen that more respondents are in the favour of a positive concept of equality and
rest are not aware of the concept of diversity.
Theme 2: Diversity & equality plays significant role in attaining goals and objectives
Q2) As per your opinion is diversity & equality plays very significant role
in order to attain goals and objectives of the company effectively?
Frequency
a) Agree 20
b) Disagree 10
Interpretation: In the above-mentioned graph can be seen that more people are inclined towards
a positive response in accepting the factor of equality as well as several others in negative
numbers to not being aware of such concept.

Theme 3: Equality & diversity allows Aston Martin Lagonda in accomplishing their
business objectives
Q3) Do you think implementing equality as well as diversity assist
Aston Martin Lagonda in accomplishing their business growth?
Frequency
a) Yes 20
b) No 10
Interpretation: mentioned above it can be seen that equality and diversity is very important for
organisation and each employee is usually responsible for having a particular demand from them.
They to realise that as a matter of fact is very important to have a proper effectivity and diversity
of equality.

Theme 4: Main benefits gain by implementing equality & diversity
Q4) According to your view point, what are the major benefits gained by
Aston Martin Lagonda by implementing equality & diversity within their
organisation?
Frequency
a) Quick accomplishment of objectives 15
b) Better working environment 5
c) High growth opportunities 10
Interpretation: the help of the graph mentioned above and the research done with 30
respondents can be seen that most of the people are in the favour of working in a high required
standard as well as they are in the thinking of making the organisation group. As per the
employees at Aston Martin Lagonda.

Theme 5: Strategy which can effectively implement equality & diversity at workplace
Q5) Which one is the best and appropriate strategy for Aston Martin
Lagonda with the help of which they can effectively implement equality &
diversity at workplace?
Frequency
a) Increase participation of employees 9
b) Top to down approach 10
c) Effective leadership 11
Interpretation: as per the graph mentioned above it is seen that the participation of employees is
9 as well as the down approach is generally concluded 210 and effective leadership is working
on a ratio of 11.

Theme 6: Equality & diversity helps in improving the productivity of staff members
Q6) Do you think, equality & diversity helps in improving the productivity
of staff members?
Frequency
a) Yes 20
b) No 10
Interpretation: With the help of above mentioned graph, it has been said that out of 30
respondents 18 says that by implementing equality & diversity practices organisation will be able
to enhance their overall productivity as well as efficiency. But on the other hand remaining
respondents which are 12 in number denies with the statement that equality & diversity enhance
the productivity of employees.

Theme 7: Impact developed by implementing equality & diversity at workplace
Q7) According to your views, what are the impacts developed by
implementing equality & diversity at workplace?
Frequency
a) Positive impact 15
b) Negative impact 10
c) Neutral impact 5
Interpretation: As per the above stated report, it has been identified that out of 30 respondents,
15 says that there is positive impact of implementing equality & diversity in the organisation.
On the other hand, 10 respondents says that there are negative impact of executing equality &
diversity at the workplace. At the end remaining 5 says that there is neutral impact of executing
equality & diversity practices at the organisation.

Theme 8: Main issues arise which affect the productivity of employees
Q 8) What are the main issues arise within organisation which affect the
productivity of employees working at Aston Martin Lagonda?
Frequency
a) Anxiety at work 18
b) Demoralization 6
c) Improper guidance by higher authorities 6
Interpretation: with the help of the above mentioned graph it can be understood that various
reforms are created by this strategies. The employees at Aston Martin Lagonda many of them
have given positive responses towards it and many other have not recognised the unawares of it’s
importance.

Theme9: Implementing equality & diversity assist management team in order to retain
their staff members
Q9) Do you think by implementing equality & diversity assist management
team of Aston Martin Lagonda in order to retain their staff members for a
longer period of time?
Frequency
a) Agree 15
b) Disagree 15
Interpretation: in the above mentioned graph one can understand that various things that can be
done in this research. One can point out the fact that many have given a positive response and
other are not even aware of such things at the organization.
P6 Recommendations
After conducting the research to increase the understanding on the topic of equality and
diversity, it has been identified that there are various recommendations which need to be adopted
by higher authority within the workplace (Lebone, 2017). By implementing all these
suggestions in the organizational premises, managers will be able to gain different positive
outcomes. Therefore, some of the most essential recommendations given to the management
team of Aston Martin Lagonda are going to be discussed as follows:
 One of the most essential recommendation for the managers is to conduct all the business
functions in an ethical manner so that they will not face any kind of issues. This will
assist business entity in order to maintain their positive reputation at the competitive
marketplace for a long duration of time.
 Apart from this, there must be effective strategies and policies developed by the
managers according to the equality and diversity practices. This as result aid them in
motivating all the staff members by providing them safe and secure working
environment.
 Furthermore, managers of Aston Martin Lagonda should provide equal and fair
opportunities to each and every individual working within the organization. This will
motivate them in order to produce high quality products and services which enhance the
overall profitability of the company (Malik and Manroop, 2017).

 It has been recommended to the management team Aston Martin Lagonda to provide
training and development session to their existing staff members on a regular basis so that
they can give their best performance. This will create positive of also been suggested that
managers need to provide training and development session on continuous basis so that
they can enhance their efficiency and get various opportunities at both personal and
professional level (Özbilgin and Slutskaya, 2017). This will assist in retaining potential
staff members for a longer period of time within the workplace.
TASK 4
P7 Reflection
While conducting and analysing overall research I have experienced that my interaction
and communication is not as effective as needed in collecting the data from people or
respondents. With this, I also observed that problems & issues is created and effect the overall
investigation. In order to learn and gain knowledge, I learned about various strategies which
helps me in conducting research in future effectively. To complete the task and complete the
research in an effective manner, I have created the research goals & objectives that help me in
implementing research and gain outcome with in stipulated time. Somewhere, I lack confidence
and feel uncomfortable when collecting data and information from respondents for the research.
At last, I have analysed that my knowledge, communication skills has been improved which help
me in future. In addition to this, I have developed connections with people that helps me in
developing opportunities in coming future. By the help of this study, the skills which I learnt is
time management and problem solving skill. In addition to this, my confidence level is increased
which will help me in my future for further studies. Moreover, I learnt how to mange activities
with the passage of time which assist me to attain my desired goals within the time frame. While
conduction the research, I developed my communication skills as earlier I hesitate to interact
with people due to which I faced many issues.
CONCLUSION
From the above study, it has been stated that Equality & Diversity in plays significant
role in the organisation. It assists companies to retain workforce for longer time and also build

employee satisfaction. With this, it also help companies to influence employees which in turn
increases productivity and revenue if the company. In addition to this, different strategies of
equality & diversity are used by company to motivate employee and boost their performance as
well as confidence. Gantt chart and work break down structure is used by researcher to perform
activities effectively. The managers uses effective strategies in order to reduce the level of issues
created in the organisation, it also helps in solving grievances properly. There are various
number of methods is used by the researcher to collect and gather information. It consists of both
primary as well as secondary method. A project management plan help companies to effectively
carried out overall operations within stipulated time. With this, company develops positive
outcome which automatically raises the level of profit. Equality and diversity in company assist
upper level authorities to raise its position and gain more market share.

REFERENCES
Books and Journals
Dahanayake, P., and et. al., 2018. Justice and fairness in the workplace: a trajectory for managing
diversity. Equality, Diversity and Inclusion: An International Journal.
Equality Challenge Unit, 2017. Findings: Sector-leading and innovative practice in advancing
equality and diversity.
Georgiadou, and et. al., 2019. Diversity within diversity management: Country-based
perspectives. Emerald Group Publishing.
Georgiadou, A., Gonzalez-Perez, M. A. and Olivas-Lujan, M. R. eds., 2019. Diversity Within
Diversity Management: Types of Diversity in Organizations. Emerald Group Publishing.
Gibson, S. and Fernandez, J., 2018. Gender diversity and non-binary inclusion in the workplace:
The essential guide for employers. Jessica Kingsley Publishers.
Kirton, G. and Greene, A. M., 2017. Understanding Diversity Management in the UK.
In Corporate Social Responsibility and Diversity Management (pp. 59-73). Springer,
Cham.
Lebone, H., 2017. Embrace diversity and cultivate a culture of learning in the workplace. HR
Future, 2017(Aug 2017), pp.20-21.
Malik, A. and Manroop, L., 2017. Recent immigrant newcomers’ socialization in the
workplace. Equality, diversity and inclusion: An international journal.
Özbilgin, M. and Slutskaya, N., 2017. Consequences of Neo-Liberal politics on equality and
diversity at work in Britain: Is resistance futile. Management and diversity: Thematic
approaches, 4, pp.319-334.
Rajendran, D., Farquharson, K. and Hewege, C., 2017. Workplace integration: the lived
experiences of highly skilled migrants in Australia. Equality, Diversity and Inclusion: An
International Journal.
Rees, G. and Smith, P. eds., 2017. Strategic human resource management: An international
perspective. Sage.
Rojas, R. R., 2018. Diversity and workplace spirituality. In Diversity and Inclusion in the Global
Workplace (pp. 81-107). Palgrave Macmillan, Cham.
Syed, J. and Ozbilgin, M., 2019. Managing diversity and inclusion: An international perspective.
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Vickers, L., 2017. Achbita and Bougnaoui: One Step Forward and Two Steps Back for Religious
Diversity in the Workplace. European Labour Law Journal, 8(3), pp.232-257.

Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: Date:
Update of weekly research/ tasks achieved (Account
for a minimum of six weeks with dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines set?
 Did you need to make any changes to your
project management plan?
Comments
YES
YES
YES
NO
Any risks and / or issues identified?
 Did you identify risks/issues with a lack of
skills required for undertaking research
tasks?
 Did you identify any additional risks/issues
that have an impact on the project
management plan?
NO
NO
Problems encountered

 What barriers did you face?
 How did you overcome them?
Collection of data
New Ideas and change of project direction
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 Did I find it useful to complete the tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the future?
Confident
YES
I completed my research on time and attain
positive outcomes. I put my full potential in order
to gain results in an effective manner.
Interaction skills
leadership skills
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time for
completion?
YES
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date: