Effective Service Operations for Brand Loyalty and Growth in the UK Market

Browns restaurant has implemented effective measures to address contingent market issues, resulting in brand loyalty within the market. The report provides insight into operational and service management measures, helping companies create a competitive edge and develop a clear understanding of various measures that impact growth and development. It analyzes business operations and M& B to evaluate services and measures that have helped the company in developing a high level of trust and loyalty within the market.

MANAGING PROFITABLE
FOOD AND BEVERAGE

TABLE OF CONTENTS
ESSAY.............................................................................................................................................1
REFERENCES................................................................................................................................9

ESSAY
Hospitality industry is one of the fastest growing industries in the global economy. The
industry seeks to serve people and their needs as well as requirements to attain high profitability
and enhance source of entertainment and pleasure within the market. Food and beverages is one
of the crucial components in hospitality industry. Food industry is growing significantly at high
pace in UK as the sector has developed high measures for growth and development (Amjadi and
Hussain, 2005). Consumers seek to try new and innovative services to develop and enhance their
eating expedience. Effective and fast services are the key factor for gaining high level of success
within the market for food sector. Increasing complexity in lives and busy schedules has raised
the issue of quick service demand.
Consumers seeking food and beverage services are highly disappointed with delayed
services and waiting lines. Increasing market competition and demand for innovative services
pose high level of challenges for the industry in order to create efficient impact of service speed
and quality (Motherway and Vargo, 2013). Organizations are currently focusing on
implementing effective technology and innovative service measures to gain high market
competition within the market. The demand for quality of services in UK is continuously
increasing. Global food and restaurant chains are establishing business within the county to
enhance the profitability and serve consumers by providing them with exclusive services.
Present study creates a deep insight about various practices which are adopted by
companies in order to enhance service quality and speed to gain profitability in the business.
Various hotels, bars and pubs adopt exclusive measures to create an effective impact on overall
organizational growth. Mitchell and Butler is a well renowned food chain of UK which runs and
operates business operation efficiently (Wagner and Meyr, 2015). The business unit runs around
1600 pubs, bars and restaurants under different brand names. The organization is reputed and is
well known for quality of services offered and operational management within the country. The
report will significantly analyze various factors and elements of food operational measures which
have helped the country in creating an effective impact on growth and development within the
economy. To develop a clear and effective understanding about the given topic, Browns
restaurant food chain will be considered.
Operation management in business unit plays a significant role in developing high and
effective success measure within the economy. It analyses overall business operations which
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helps in converting inputs into final outputs or services. The process of operation management
critically evaluates each and every business activity which is carried out by the business unit in
order to develop required products or services. Effective service management helps in creating
high impact on service quality within the market which assists the business units in enhancing
the brand image and consumer satisfaction. According to Gootman, McGinnis and Kraak (2006)
every business do not maintain a separate operational department however effective
implementation of the concept to attain high level of success by analyzing consumer needs and
demands is critically analyzed in every business unit.
Operations management is one of the crucial parts of business operations as it helps the
business in enhancing high measures of profitability by efficiently analyzing the major cost and
revenue factors of the company and infusing innovative practices to develop high level of
efficiency and effectiveness within the unit. The business activities vary on the basis of its
capacity (Bharwani and Butt, 2012). Large business organizations demands wide and critical
management of services while in small business units the concept of operations management is
simplified and easy as well. Food and drink segment in the industry demands effective
management of operations as needs and demands of consumers here is vital and is forever
changing. These organizations focus on creating fast and effective services to enhance
profitability of the business.
The success factors for operational management focuses on analyzing needs of business
units, comparing those with industry standards and evaluating the gap between the given
segments in order to effectively determine what is to be done to attain success and how activities
will be carried out for the same (Nestle, 2013). The core functional department of the business
units focuses on managing specific functional activities to develop high efficiency for the same.
Operation management links all the activities to evaluate the gap between predetermined
business objectives and managing the functions for attaining the same.
Profitability in food services demands high level of integration between different
organizational functions and service operations which creates influential impact on growth and
development of the company. Prospective consumer of food services seeks quality services and
fast services in justified price (ones, 2002). Service users are ready to pay high amount for
organizations which ensure quality, services and efficiency. Thus, in order to manage the
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services of the service sector unit such as food retails, bars, pubs etc organizations focuses on
managing the service operations to ensure management of cost and profitability.
Service operations are managed to develop high level of consumer satisfaction in the
market by creating high impact on market through enhancing quality and innovative measures of
services (Kyle and et. al., 2004). This segment focuses on developing a positive relation between
consumer expectations and organizational offerings to them. It helps the company in creating
high level of growth and satisfaction for buyers. The overall growth of hospitality sectors
considers F&B as crucial element of success. The department creates effective measures of
success through creating high and effective brand image within the market and enhances overall
development of the industry (Lin, 2002). The successful management of service operations helps
the businesses in creating high level of brand loyalty and service demand within the market. To
successfully manage the operation of outlet and to eliminate the waiting time, organizations
apply various theories and approaches for managing operations of food and beverages.
Different organization theories focus on attaining different objectives for companies.
Mitchell and Butler is one of the leading business outlet providing effective hospitality services
within the economy. These services are efficiently managed by implying effective services in the
company. According to Pueyo and Heinz, (2010) the choice of processes in hospitality industry
is made on the basis of market demand and consumer expectations. Theory of swift and even
flow has been successfully employed within the different business operations to gain required
results.
This theory is effectively applicable in all the business operations and production process.
It is based on certain laws which helps in defining the efficiency of the operations. The
associated laws of the theory includes the following variables. According to the given theory the
production process of the company must minimize variable processes as it delays times thus
lowers the productivity of the company (Waldo, 2012). Moreover the law also states that high
level of high rate of changes within the working system creates effective delay in services of the
company. This has high impact overall productivity and time of production as well. Moreover
the law of prioritization of the organization states that high level of inherent stability demands
high priority of orders. This law is an effective and evident measures of develop high rate of
production within the company while managing the time of production as well. M&B
organization is a branded organization which focuses on analyzing the needs and demands of the
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consumers effectively thus creating an effective impact on organizational growth and
development.
The company ensures consumers satisfaction and low waiting time of the consumers by
efficiently balancing all stages of the processes for the organizations. Company adopts a well
planned measure of developing business operations where every process of the organization is
well planned and managed (Hult and et.al., 2011). Services such as advance booking effective
eating services helps the organization in presuming the demand for the day thus services and
activities are planned accordingly to attain the set targets.
Browns restaurant has adopted this measure whereby the company provide effective
system of online service where the table availability is stated clearly on its website. The
consumers refers the same to plan their dinners and lunch on the basis of given data. This
measure is a convenient measure for the employees to minimize the waiting time while
efficiently managing the organizational operations of the company (Jayawardena and et al.,
2013). The success of this measures is assured on the basis of technical expertise thus
organization for not create a wide impact on organizational growth unless effective website is
created. Moreover this measures targets young and technology assessing consumers only.
Consumers seeking an unplanned arrival may not be considered their this measure.
Another prominent theory in operational management is Lean management theory. This
is is a well known and wisely accepted theory of production and operational management. It
focuses on enhancing the productivity of the company by eliminating the wastage of all kinds.
The organizations are effectively trained and managed to create an effective impact n the growth
and development of the organization. The theory adopts the law of scientific method which
focuses on higher application of scientific measures which results in enhancing the productivity
within the company (Flandrin and Montanari, 2013). Law of quality of their theory states
elimination of wastage improves productivity and quality of products and services. Law of
limited tasks states that performing limited tasks at one point of time results in enhancing quality.
Broad range of tasks divers resources thus reducing the quality of production within the
company.
This operational theory is highly popular in production organizations and services.
However with increasing demand in the hospitality sector and developing complexity of
operations organization has adopted this measures in order to successfully develop the service
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operations and minimize the wastage of time and resources. Many large food chains such as
McDonald adopted this system to manage the cost of production and enhance the delivery
system of the company as well. Browns restaurant has developed a well managed chains of
restaurants (Gaissert, Subramany and Benitez, 2014).
To enhance the services and increase delivery system of the company the company has
effectively adopted lean management system which has significantly adopted the scientific
measures of performing the tasks in order to attain wide level of service excellence in the
company (Man, Lui, and Lai, 2010). This measure has helped the business unit in creating an
effective impact on consumers demand this system has helped in enhancing service operations
thus developing demand and enhancing brand image within the market. Lean management
system thus helps Browns restaurant in enhancing the profitability by minimizing the wastage of
time and resources in the company.
Theory of performance frontier is yet another measures which has been adopted by the
company in order to create an effective impact on the overall profitability of the company. This
model of the company focuses on defining the overall growth and development of the company
while considering all the dimensions of performance objectives (Vance, 2002). This theory of
operational management focuses on creating an effective impact on the overall growth and
development of the company by focusing of the end results for the business unit. This theory
considers the law of cumulative capabilities which states that the enhancement in one process or
system of the company leads to overall development of results. The law of diminishing returns
focuses on creating effective integration in production system by managing proximity with the
market while law of synergy focuses on enhancing the cumulative capability of the organization
in order to gain the better and enhanced organizational results (Hill, 2010).
This theory of service operations has created an effective impact on M&B food chain.
This measures has helped the company in creating valid implication on the developing the brand
image of the company in this competitive market (Mahadevan, 2010). The high and effective use
of physical infrastructure of countries has helped the company in enhancing high availability of
goods and services. The company has efficiently designed and developed measures whereby the
company has attained the demand objectives of the company by developing organizations for
meeting increasing demands within the market. Browns restaurant has created multiple stores in
UK which has helped in meeting demands of the company. Cumulative capabilities of the
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company has helped the business unit in enhancing organizational performance and productivity
as well (Brown, Bessant and Lamming, 2013). The company has efficiently accepted modern
and updated technology within the country hence the growth and development of the company
has been ensures by the given unit.
This theory has helped the business in creating an effective demand development within
the market which has led a significant impact on the profitability of business. All the above
mentioned theories and systems has helped M&B in creating an effective impact on growth and
development of the company in overall business growth. All the mentioned operational system
has helped the company in creating an effective impact on brand loyalty and market demand
within the company.
M&B has creating a wide impact in developing effective range of products and services
in this competitive market. This has helped the business unit in enhancing product quality and
measures of services management as well. These theories clearly reflects the effectiveness and
and efficient of the business operation for the services offered by the company (Barnes, 2008).
The high and effective brand image of the company has helped the entity in developing high
market demand. The company has implemented an effective measures to analyze the needs and
demands of the employees in order to manage high and effective impact on the growth of the
business.
The changing needs and preferences of the employees has helped the organizations in
developing a valuable impact on competitive measures of the firm. The increasing complexity in
living standards of the consumers has helped the companies in developing the measures and
system of working as well. In the present era consumers demand for quality of products and
quick services as well. The major expectation of the consumers has changed in due course of
time. Speed in services in one of the major demand of the economy (Accounting Aspects of Food
and Beverage Control, 2010.). Organization such as McDonald, Subway etc focused on
analyzing the same to gain wide success in the market. The major user of food services are
young people. Work pressure and studies provides them limited time to invest in leisure
activities. In such circumstances the companies focuses on developing services to provide quick
services in order to meet their requirements. The operational measures discussed above has
helped the company in cutting waiting time for the diners.
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Quality of products is another major expectation of the buyers. Consumers loyalty is
enjoyed by the businesses which ensure quality services within the environment. Minimizing
defects and mistakes helps the food services in developing trust and loyalty within consumers.
Browns restaurant creates an in-depth analysis about the needs and preferences of needs
requirement of the employees in order to create an effective impact on growth and development
of the company.
Flexibility in products and services is one of the leading factor which has helped the
business units in creating an effective and valid impact on growth and development of business
unit. Consumers demands variety of products in order to enhance their experience of dining.
Browns restaurant has thus developed an effective measures of creating a wide impact in
enhancing product flexibility by developing processes to speed up organizational functions and
enhance the results for the given demand (Food & Beverage, 2013). These factors helps a
business unit in developing dependability thus creating effective demand for services by
developing competitive edge within the market.
On the basis of the above discussed performance objectives it can be clearly seen and
observed that the effectiveness of business unit is determined by developing the processes which
helps in attaining the mentioned set of objectives. M&B has developed the system of working
which creates an effective impact on overall growth and development of the company. The
company has enhanced the market value by creating highly advanced and innovative measures of
determining consumer needs and demands (Food and Beverage Operations Manager, 2013).
The business unit also focuses on developing processes to meet the changing needs and demands
as well. However the current operation of the company may be effectively developed and
enhanced by enhancing service operations.
Browns restaurant has scope of growth and development in the UK market by enhancing
the business operations to attain the consumers needs more efficiently. By developing theory of
performance frontier the company may enhance market potential and capability. This strategy
will help the organization in effectively analyzing the output required for effective market
services which will prove to be highly beneficial for M&B (Gaissert, Subramany and Benitez,
2014). This will help in developing an effective impact on consumer perception by enhancing
their requirements for better services products. Moreover this measures will helps the company
in creating a competitive edge within the market.
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In addition to this the organizational has scope of service development by enhancing the
availability of products and services through increasing number of outlets within the market.
This measure will be an effective approach for creating market demand and developing
organizational needs as well. Corporate tie ups with colleges and corporate offices will enhance
the measures of developing demand within the market and create wide impact on overall growth
of the company (Flandrin and Montanari, 2013). Thus by effective management of service
operations the organization can attain effective measures of developing high and effective market
demand while minimizing the time of delay in delivery. These measures will help the company
in creating high level of trust and loyalty within the market which will result in developing the
brand image within the market. Browns restaurant has developed effective measures to deal with
contingent market issues which may result in developing brand loyalty within the market.
The above report helps in creating an effective insight about operational management and
service management measures within the economy. It helps in developing a clear understanding
about various measures which helps the companies in creating an effective impact on growth and
development of the companies in this competitive market. It analyses the business operations
M&B to create an effective evaluation about services and measures which has helped the
company in developing competitive edge within the market. Hence it can be said that effective
service operations of the company will helps it in creating wide impact on overall growth in UK
market. The company has adopted useful measures to enhance profitability of business by
developing high level of grist and loyalty within the market.
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